Guerrilla Marketing

bigneacy

~Definition: An unconventional way of performing marketing activities on a very low budget

I've been online for a few hours this morning trying to get a few inspired (non-cliché) ideas. Any have any wisdom to share on this most recent addition to the marketing menu?

I have on my list so far; Reverse Graffiti and Tissue Pack Advertising. Obviously i'm trying to stick with low-budget, publicity grabbing and legal (or at least not illegal )

Kinetic^

This book by Jay Conrad Levinson is a good read on the subject, it might take up some of your budget though.

bigneacy

Kinetic^ wrote: »

This book by Jay Conrad Levinson is a good read on the subject, it might take up some of your budget though.

Yeah, I have it ordered. Waiting for it to be delivered around the end of this week.

RATM

Finest piece of guerilla marketing I've seen was when Ulster Bank got thousands of rain covers for push bikes printed up with their logo and ph.no. on them. They then put them on the saddles of thousands of students' bikes.

I see many students are still using them 2 years on as it keeps the seat dry on a wet day. Conversely Ulster Bank get a free ad on a bike in the city center for 8hrs+ per day. Smart, real smart.

yearplanner

If you google it, theres a crowd called greenadsireland.com who are doing the reverse graffiti in Ireland... might be a help?

yearplanner

There was a flash-mob thing in Dublin on the news last week too, not sure who it was or what it was for. Big gang all dressed up in red and white stripes filled a luas carriage!

glanman

Bavaria at 2010 world cup;

http://www.blippitt.com/skimpy-dresses-at-world-cup-lead-to-bavaria-ambush-marketing-arrest

Paddypower doing the Hollywood style sign at Cheltenham:

http://www.thisisgloucestershire.co.uk/news/Paddy-Power-defends-giant-Cheltenham-sign/article-1918778-detail/article.html

bigneacy

yearplanner wrote: »

If you google it, theres a crowd called greenadsireland.com who are doing the reverse graffiti in Ireland... might be a help?

Yeah, seen them. I've heard this activity is only slightly legal. Anyone have further info?

yearplanner

What does slightly legal mean?

bigneacy

yearplanner wrote: »

What does slightly legal mean?

hehehe... its one of my favourite terms!! Not enough to get you arrested or fined... the most you could expect is a phone call or a visit to tell you to stop acting the mick! Slightly Legal

darklandsfilm

yearplanner wrote: »

There was a flash-mob thing in Dublin on the news last week too, not sure who it was or what it was for. Big gang all dressed up in red and white stripes filled a luas carriage!

https://www.youtube.com/watch?v=cfkrP1F7-cE

yearplanner

bigneacy wrote: »

hehehe... its one of my favourite terms!! Not enough to get you arrested or fined... the most you could expect is a phone call or a visit to tell you to stop acting the mick! Slightly Legal

I like it !:D

darklandsfilm wrote: »

https://www.youtube.com/watch?v=cfkrP1F7-cE

Thats the one!

Zascar

Great Thread! I've been meaning to look into Guerrilla Marketing as its what I need for the site I'm currently launching (see sig). That reverse grafitti looks fantastic, what a smart idea! Anyone else got examples of getting a new brand out there for very little money?

suey71

I sent the reverse graffiti guys an email last weak about doing some work for me but they haven't got back to me.

MrLuke

Only after seeing this now, I've a ton of stuff on my blog related to Guerrilla marketing that might be of use, a lot of newer campaigns up to March this year. Just researching the last few months for a new post and thats how I found this thread. You may want to check these out;

http://www.mrlukeabbott.com/marketing/best-guerrilla-ambient-2011/
http://www.mrlukeabbott.com/marketing/best-guerrilla-ambient-marketing-2010/
http://www.mrlukeabbott.com/marketing/10-excellent-guerrilla-ambient-marketing-examples/

Low budget examples;
http://www.mrlukeabbott.com/marketing/10-low-budget-guerrilla-marketing-examples/

Guerrilla Marketing mistakes;
http://www.mrlukeabbott.com/marketing/6-guerrilla-marketing-mistakes/

You'll find loads more in this category, mostly campaigns that have an element of guerrilla marketing in them
http://www.mrlukeabbott.com/category/guerrilla/