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Marketing peeps I'd like some help!

  • 24-03-2011 7:28pm
    #1
    Ains15
    Closed Accounts Posts: 7 ✭


    Hey Guys!

    Just doing some research..I am doing a project on the influences of advertising in womens magazines. I was speaking to a lecturer today and she believes i should specify my research even more?

    But I don't know what to do! Has anyone got any suggestions of how I can narrow it down. Not studying marketing, just comes as a small part of the project I'm doing..

    Thanks!


Comments

  • #2
    pcbscott
    Registered Users, Registered Users 2 Posts: 104 ✭✭pcbscott


    Ask yourself what is it you want to find out?

    Are you interested in;

    The effectiveness of advertising?
    Awareness levels?
    Attitudes and perceptions?

    You say women magazines, so does this rule out men? What are group are you looking at?

    Where do these people live?

    Your topic could read,

    Investigation in to the awareness levels of Advertising in woman's magazines and their effectiveness on women aged between 20 and 50 living in Ireland.

    For example....

    :)


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