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Parties Internet Ad Spend

doopa · 2011-02-16 00:05:25

For each of the parties do they have to publish a breakdown of their ad spend? Like how much on posters, radio, print, tv spots, internet. I see an enormous amount of ads for FG on google and irish blogs, news sites, general websites. I haven't seen an ad for any other party. Would love to see their complete collection of…

16-02-2011 12:05am

#1

doopa

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For each of the parties do they have to publish a breakdown of their ad spend? Like how much on posters, radio, print, tv spots, internet. I see an enormous amount of ads for FG on google and irish blogs, news sites, general websites. I haven't seen an ad for any other party.

Would love to see their complete collection of ad words each party uses- for example a search in google.co.uk for fianna fail brings up an ad for the European Peoples Party which when you land on the page linked is basically canvassing for Enda and FG.
On google.ie the first ad for search terms fianna fail is the main FG site. On the side bar - james bannon appears.

Searching for Sinn Fein or the green party brings up the FG site in the google ads. They didn't bother buying "people before profit" oddly enough.

Labour is placed second when searching for them, does that mean that FG paid more for the keywords labour? Its been too long since I've played with adwords. How much do you reckon a click costs?

Anyway point is - apart from FG no-one seems to be bothering with internet search optimisation, adwords etc. Buying the oppositions keywords whilst obviously not trademark infringement is questionable is it not? Haven't found any discussion of this previously.

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