Mail's fake 'Sunday Tribune'

JustinDee

The Mail have shown real class dancing on the Sunday Tribune's circumstance with a fake version of the paper out today.
Consumer groups and the real paper should quite rightly check out legal options covering trade description precedents.

RandolphEsq

The Sunday Tribune . . . I can't really remember what it was like. I assume it was a noble newspaper with fine cutting edge articles and opinions hence why the Daily Mail want to be like it?

uvox

For all it's nobility, the Tribune had a circulation of less than 60K. If everyone tweeting about its demise had actually forked over for it every Sunday it wouldn't have closed.

Sunday Business Post is next.

doomed

Saw it in shop this morning and nearly fell for the scam. Must be illegal to try to defraud the public like that. Fortunately I looked at the inside of the paper and the 5th rate journalism was a dead giveaway. If they think that sort of dim witted stunt will persuade readers of the Trib to buy the Oirish mail on Sunday into the futre they will be wrong. Only the loss of a large number of IQ points would have that effect.

JustinDee

uvox wrote: »

For all it's nobility, the Tribune had a circulation of less than 60K. If everyone tweeting about its demise had actually forked over for it every Sunday it wouldn't have closed

This is an aside.
The issue currently pressing would surely be how low the Mail go to stoke up publicity.

“We want to protect those 161 Irish jobs by persuading as many Tribune readers as possible to keep buying newspapers. If today’s marketing exercise encourages more people to buy a paper today, surely that is something we should encourage.
“The Tribune was shut down by its owners, who also own the Sunday Independent. We want to offer Tribune readers a genuine alternative”

Above quote from Hamilton, editor of the Mail on Sunday. No such thing as bad publicity, I guess.
It will come at a price to this disgraceful publication however.

Lapin

uvox wrote: »

Sunday Business Post is next.

I hope the Mail on Sunday is next.

IRE60

It wasn’t a marketing exercise - it was an exercise in absolute stupidity.

Somebody in Associated decide that a way to get sales was to try and pass themselves off as another paper!

What does that say about their own belief in their own brand. It’s a tribute to the Tribune that the halfwits in the Mail think more of a rival brand than their own. That they would drop their own branding, which they have spent millions on, in favour of a rivals.

Normally I believe ‘all’s fair in love and war’ and that, especially in print, it’s a rough market and you play it that way. However, in this case, I think that Associated overstepped the mark. It was passing off (which is illegal) and it was, I suggest, fraudulent. Its a new low in a race to the bottom.

ed: I also note that they released their January figures under the guise of a publishers statement - seriously clutching at straws.

JustinDee

Comedian and writer, Dermot Carmody cracked me up yesterday:

"Hearing there'll be more confusion for readers next week when Mail On Sunday planning to put a newspaper inside a Mail On Sunday wrapper"

IRE60

"They had their lean books with the fat of others' works"

argentum

Don't see what the problem is .I always bought the Tribune and when I walked into the shop was trying to make my mind up as to which paper to buy along with the S.T that I always get.I saw the cover and thought that the receiver had printed a special edition.When I picked it up I knew straight away from the cover that the Mail was behind it and bought it for €1.00.I was going to get the Sunday Business post but they dont do sport.
If the reporters in the Tribune are getting paid till the end of the month then I dont see the problem.The bigger problem that I see is the fact that INM closed down the paper during an election campaign.They went big time behind FF last time and cant do that this time so closed down any paper that caused FF grief in my opinion.That was one thing the Tribune was very good at and I hope that the journalists get jobs with other papers.I cant see the Tribune ever printing again

IRE60

argentum wrote: »

so closed down any paper that caused FF grief in my opinion.

forgiver me - but what utter ****e.

Seth Brundle

Was there a price difference between the MoSand the Turbine MoS?

It does seem a strange move for a paper that has uncovered corrution and dodginess to start doing this.

argentum

IRE60 wrote: »

forgiver me - but what utter ****e.

Ok why in your humble opinion is that utter ****e.Its makes perfect sense because they covered the losses for years and all of a sudden bam gone

IRE60

are you saying they were closed because of their stand on the election?

JustinDee

kbannon wrote: »

It does seem a strange move for a paper that has uncovered corrution and dodginess to start doing this.

Its the Mail you're discussing here. Nothing is surprising in anything they did. Its a new low for sure but hardly a suddent dip in morals for their two HQs.

Raging_Ninja

http://www.rte.ie/news/2011/0207/sundaytribune.html

NCA considers prosecution over Mail masthead
Updated: 17:19, Monday, 7 February 2011

The NCA is considering prosecuting the Irish Mail on Sunday over its use of a cover bearing the Sunday Tribune title.

The National Consumer Agency is considering prosecuting the Irish Mail on Sunday over its use of a cover bearing the Sunday Tribune title.

'Following further consideration, the National Consumer Agency is now considering a prosecution for a breach of the Consumer Protection Act. Accordingly, the Agency will be making no further comment on this issue.'

Yesterday, the Irish Mail on Sunday went on sale with a front page that appeared to be the Sunday Tribune, but when opened revealed the Irish Mail on Sunday.

The National Union of Journalists also said this morning it would make a formal complaint to the Consumer Protection Agency on the issue.
Irish NUJ Secretary Seamus Dooley condemned the publication as 'crass and cynical'.

A receiver was appointed to the Sunday Tribune on Tuesday last and the paper is currently in the process of seeking a buyer, although the paper will not be published while that process is in place.

Sunday Tribune Editor Noirin Hegarty said she was appalled and shocked at the Irish Mail on Sunday's attempt to make some of its newspapers look like a copy of the Sunday Tribune.

Ms Hegarty said: 'The Mail On Sunday has shown in this act that it will leave no stone unturned in the race to the bottom.

'The Tribune management and staff and indeed Jim Luby the Receiver are working flat out in the hope of keeping the newspaper afloat.
'We are talking about 43 jobs in Ireland here, not extra remuneration for Associated Newspapers back in the UK.

The Irish Mail On Sunday said in a statement that its 'marketing exercise', which involved the paper using a Sunday Tribune wrap around on its front cover, is to 'persuade as many Tribune readers as possible to keep buying newspapers'.

Hopefully the prosecution will go forward.

jdivision

http://img827.imageshack.us/i/tribune.jpg/

uvox

I think we all know how ineffectual the NCA is, but let's see.

JustinDee

jdivision wrote: »

http://img827.imageshack.us/i/tribune.jpg/

A neck and a half.

Tom1991

hopefully the mail goes. the door drops of free papers has just been stopped.numerous occaisons of people coming out of there homes and handing the papers back to me.Hopefully it goes bust

JustinDee

Tom1991 wrote: »

hopefully the mail goes. the door drops of free papers has just been stopped.numerous occaisons of people coming out of there homes and handing the papers back to me.Hopefully it goes bust

It won't. Its far too big an organisation.
In fact, even losing a court case and paying compensation would be nothing more than 'money well spent' in their eyes.

bogmanfan

I think it would be quite nice if the Trib got a large settlement from Associated Newspapers, which would help it to stay afloat

Corsendonk

bogmanfan wrote: »

I think it would be quite nice if the Trib got a large settlement from Associated Newspapers, which would help it to stay afloat

Dreaming there, by the time they get a pay out the Tribune will be well and truely gone.

IRE60

The ABC figures for January were released today Friday 11th (that is for the papers that publish a monthly statement in this fast paced environment).

Anyway there was no certificate issued to the Mail and Mail on Sunday as "failed to submit their circulation figures in time for inclusion in the monthly report"

That's an embarrassment. If they stopped fcuking about with other papers attempts to survive and concentrate on their own shortcomings - they would be better served.

monument

We'll see how all papers are this week with the ABC Island of Ireland report out on Thursday.

IRE60

From RTE:


The receiver of the Sunday Tribune newspaper has begun legal proceedings against the publishers of the Irish Mail on Sunday in the Commercial Court over the publication of what was a described as a fake Sunday Tribune newspaper last month.
Issues of the Mail on Sunday were published and offered for sale on 6 February with a wraparound that looked like the Sunday Tribune.
Lawyers for the Tribune said it was the most outrageous and brazen example of passing-off to come before the courts in recent years.
In a sworn document submitted to the court, the receiver, Jim Luby said what the Mail had done had interfered with and undermined his efforts to sell the company.
He said that it was clearly intended to confuse or deceive members of the public into purchasing the Mail believing it to be the Tribune.
He said it was an extremely cynical and outrageous attempt by the Mail on Sunday to target and divert readers of the Tribune to another newspaper by using the newspaper's assets and expropriating its goodwill.
He said this was a deliberate act on the part of the Mail.
Lawyers for the Mail said the proceedings should be heard in the Circuit Court where damages are limited to €38,000.
Neil Steen said when the receiver announced on 2 February that the paper would not be published the following Sunday the Tribune was a dead man walking, 'if even walking'.
Mr Steen said the Mail would be making an application looking for the receiver to give security in respect of any legal costs in the action.
That will be heard on 21 March.