Advertisements on pay tv

dnme

I use FTA satellite and have trained myself to hit MUTE every time I even smell ads. That's ok cos I'm getting free TV. But what about those many folks who pay a lot of money to Sky or UPC or whoever ?

* There is little new programming
* Every 8-12 minutes they are assaulted with ads (mostly very annoying British ads)

Who would pay for that?
WTF is wrong with the world?

ftakeith

dnme wrote: »

I use FTA satellite and have trained myself to hit MUTE every time I even smell ads. That's ok cos I'm getting free TV. But what about those many folks who pay a lot of money to Sky or UPC or whoever ?

* There is little new programming
* Every 8-12 minutes they are assaulted with ads (mostly very annoying British ads)

Who would pay for that?
WTF is wrong with the world?

if its pay tv there should no ads at all or one ad every 30 minutes

St Senan

Have any of you guys lived in America or watched TV over there. It's 100 times worse than here for adds.

jakdublin

dnme wrote: »

I use FTA satellite and have trained myself to hit MUTE every time I even smell ads. That's ok cos I'm getting free TV. But what about those many folks who pay a lot of money to Sky or UPC or whoever ?

* There is little new programming
* Every 8-12 minutes they are assaulted with ads (mostly very annoying British ads)

Who would pay for that?
WTF is wrong with the world?

I would. But I only ever watch shows I record so I can fast forward the ads. I pay €25 a month, which I reckon is worth it for choice. There's always something worth recording.

greendom

dnme wrote: »

I use FTA satellite and have trained myself to hit MUTE every time I even smell ads. That's ok cos I'm getting free TV. But what about those many folks who pay a lot of money to Sky or UPC or whoever ?

* There is little new programming
* Every 8-12 minutes they are assaulted with ads (mostly very annoying British ads)

Who would pay for that?
WTF is wrong with the world?

I'd imagine if there were no ads subscriptions would be a hell of a lot higher,

Also remember that the Sky Movie channels don't interrupt movies to show ads and the Sky sports ones don't interrupt live action with ads.

dnme

scaller wrote: »

Have any of you guys lived in America or watched TV over there. It's 100 times worse than here for adds.

In America, you can pay for HBO. Very high quality programming, no censorship and no ads.

MisterAnarchy

greendom wrote: »

I'd imagine if there were no ads subscriptions would be a hell of a lot higher,

Ad revenue accounted for only 4.7% of BSkyB's total revenue in 2009 ,which is very little.
Considering the outrageously overpriced charges that Sky subject their Irish customers to it frankly is a disgrace that one pays good money to watch ads.

dnme

MisterAnarchy wrote: »

Ad revenue accounted for only 4.7% of BSkyB's total revenue in 2009 ,which is very little.
Considering the outrageously overpriced charges that Sky subject their Irish customers to it frankly is a disgrace that one pays good money to watch ads.

Especially as most of the ads are British consumer ads which for some reason are usually extremely annoying as in "go compare" (jesus christ get the shotgun!)

During the day you get
cash4gold, gimmieurgold, moneyfolrold etc
claimsdirect, claims4you, moneysupermarket, wesellanycar

Irish folk really should vote with their feet and abandon this cesspit en-masse. I dont understand anyone paying for "Dave" which repeats repeats of repeats with British ads every 11 minutes.

watty

MisterAnarchy wrote: »

Ad revenue accounted for only 4.7% of BSkyB's total revenue in 2009 ,which is very little.
Considering the outrageously overpriced charges that Sky subject their Irish customers to it frankly is a disgrace that one pays good money to watch ads.

Only the actual Sky channels give Sky Ad revenue. The most watched pay TV channel is Sky 1, with about 2% viewing time.

ALL the sky sport channels together are just slightly less than 2%, maybe closer to 1.5%.

All the other sky owned channels would not add to 1% I think.

Google Nielsen for Ireland and BARB for UK.

About 85%++ of TV watched by Sky subscription viewers is actually FTA, and not part of Sky (Irish TV you need Aerial).

MisterAnarchy

dnme wrote: »

Especially as most of the ads are British consumer ads which for some reason are usually extremely annoying as in "go compare" (jesus christ get the shotgun!)

Whats worse is having to listen to Sky's propaganda machine and their incessant ads about HD,and Sky Sports/Movies.
That latest Orba Squara advert for Sky Movies Christmas is wrecking my head ,its on every ad break and its awful.

greendom

MisterAnarchy wrote: »

Ad revenue accounted for only 4.7% of BSkyB's total revenue in 2009 ,which is very little.
Considering the outrageously overpriced charges that Sky subject their Irish customers to it frankly is a disgrace that one pays good money to watch ads.

More pertinent than its overall revenue is the revenue it gets from subscriptions to its tv service I would have thought. I haven't a clue - any idea what that might be ?

Minstrel27

Anyone buying a PPV event from Sky should not be subjected with ads. I also believe that Sky Sports should not have ad breaks during any live sporting events.

Cantona's Collars

With a pvr/sky+ box simply record the first 15 minutes of a show then simply fast forward through the ads.ALL channels fta or pay have ads-just take TV3 as an example,they seem to have some programs wedged in between ads.All the ads are on around the same time on satellite tv.I heard on the radio that it cost £1.5 million sterling for a 30 second ad during Corrie's live show and tonight's X Factor final.
Here's a good one-I spoke to a guy who was ditching Sky for UPC because "UPC showed less ads"-he must have been planning to just watch BBC.My biggest annoyance is with the 'where there's blame,there's claim ads' etc. They really get on my nerves along with the endless car insurance ads,can English people not use a phonebook like the rest of us or google car insurance?
However the claims that FTA is the holy grail of television is ridiculous,apart from BBC,every channel has ads and way too many of them so to pick out pay tv is a non argument.RTE is funded by the TV license and has a monopoly in that respect so they shouldn't need to have so many ads,where the other channels receive their funding from advertising and are dependent on that revenue.Cut RTE fatcat wages and it might help but that's another story.

Rippy

zerks wrote: »

.
Here's a good one-I spoke to a guy who was ditching Sky for UPC because "UPC showed less ads"-he must have been planning to just watch BBC.

ROFL
I really don't get people complaining about the ads on FTA channels. How the hell do they think the channels are paid for ?
On Sky, the channel buys in or produces programmes. They then have to pay satellite carriage and up link costs. Sometimes have to pay Sky to be included on the EPG. They hopefully sell enough advertising to make a profit.
Simples! (to quote an ad)

JDxtra

The percentage of air time across all channels showing adverts on the ROI Sky EPG would be greater than that on UPC. This is because of the presence of the additional BBC channels, the higher percentage of quality channels, and the lack of shopping channels. More of the quality channels (mainly the UK terrestrial channels) are also at the start of the EPG with all the muck pushed a bit further down.

JDxtra

The percentage of air time across all channels showing adverts on the ROI Sky EPG would be greater than that on UPC. This is because of the presence of the additional BBC channels on UPC, the higher percentage of quality channels, and the lack of shopping channels. More of the quality channels (mainly the UK terrestrial channels) are also at the start of the UPC EPG with all the muck pushed a bit further down. This gives a further impression of UPC having more quality channels.

dnme

Rippy wrote: »

ROFL
I really don't get people complaining about the ads on FTA channels. How the hell do they think the channels are paid for ?

as I said in my op

I use FTA satellite and have trained myself to hit MUTE every time I even smell ads. That's ok cos I'm getting free TV. But what about those many folks who pay a lot of money to Sky or UPC or whoever ?

watty

UPC and Sky remotes have Mute button.

UPC has I think only one Channel of its own.

Of the 700+ channels (TV & Radio) on Sky how many are Sky's, 10%? and most watched only gets 2% viewer time.

Ad revenue accounted for only 4.7% of BSkyB's total revenue in 2009 ,which is very little.
Considering the outrageously overpriced charges that Sky subject their Irish customers to it frankly is a disgrace that one pays good money to watch ads.

so 95% of Sky's income is subscription or reselling Sky channels to Virgin, UPC and others.

I agree that "subscription only" channels should not have adverts. FTA channels unless wholly Government funded or Licence fee funded have to have adverts.

However not all Pay TV channels get the Sky Subscription and the amount they get varies. So some channels might be Pay TV for Subscriber but basically Advertiser funded for the Station.

It's not simple.

Then you have situation where some channels pay for Sky EPG in UK, but Sky pays them for having them on Irish EPG.

PayTV is very complicated.

icdg

watty wrote: »

UPC and Sky remotes have Mute button.

UPC has I think only one Channel of its own.

Of the 700+ channels (TV & Radio) on Sky how many are Sky's, 10%? and most watched only gets 2% viewer time.



so 95% of Sky's income is subscription or reselling Sky channels to Virgin, UPC and others.

I agree that "subscription only" channels should not have adverts. FTA channels unless wholly Government funded or Licence fee funded have to have adverts.

However not all Pay TV channels get the Sky Subscription and the amount they get varies. So some channels might be Pay TV for Subscriber but basically Advertiser funded for the Station.

It's not simple.

Then you have situation where some channels pay for Sky EPG in UK, but Sky pays them for having them on Irish EPG.

PayTV is very complicated.

UPC's only channel of its own is the Info TV channel (most annoying channel ever). UPC's sister company Chellomedia is involved in broadcasting, oddly enough very few of its channels are on UPC Ireland - a lot more are on Sky.

There are two main drivers of pay-TV in Ireland.

(1) The historical driver - BBC/UTV/Channel 4. For a long time if you wanted these channels in most of the country it was either put up a very unsightly mast aerial or subscribe to cable. The desire to avoid the former (which had made Dublin an aeiral navigational hazard at one stage) led to Dublin become one of the most-cabled cities in Europe and Cablelink had a virtual monopoly (as Sky did not offer these channels at all until 1998 and in ROI until 2001.) and a huge take up rate. Never underestimate the power of inertia - even today in Dublin UPC still beats Sky hands down in residential premises, largely due to inertia (it was what people have had since the 1970s and why should they bother to change at this stage...not a great argument from a consumer affairs point of view but it makes sense to people, oddly).

(2) Sports. Sky Sports have had the main live rights for the FA Premier League since 1992 and that's a big draw. Since rugby went pro in 1995 the Heineken Cup has become a major competition and since Sky got the rights its been a driver of take-up of pay-TV in the rugby playing parts of Ireland.

Those are the two main reasons. Movies was a driver in the 1990s but never as big here as it was in the UK and really has faded in importance.

watty

Yes all true

Which is why with the main channels now all free that Irish Pay Tv can only drop from the approx 80% down to the UK 52% to 54% which is thought to be now near saturation (maybe get to 56%).

So BAI's idea of relaunching pay DTT in 2012/2014 period isn't going to work in present form. They need something different.