Promoting a young mens clothing store

gavney1

Hi

We've recently opened up a new menswear store, targeting 15- 25 year olds. It's similar pricing to the likes of Unique. Crosshatch, bench, g-star, those sorts of brands, as well as cheaper generics.

As we've little experience of this market, what do people think is best marketing route?

For our other store, which targets a much older audience, we advertise in national and regional papers. But I gather most 16-25 year old men don't bother as much with the papers as older generations do.

We were considering getting the "spinis" to do a promotion outside our store, but they're won't hand out flyers as I thought they might. its costs 500eur +VAT for 2 hours on a saturday, which sounds pricey

We're doing flyers ourselves and handing out, but personally I think flyers are a waste of time for this type of thing.

Radio is the other option.

Anyone have other ideas, considering our market?

dmac1989

gavney1 wrote: »

Hi

We've recently opened up a new menswear store, targeting 15- 25 year olds. It's similar pricing to the likes of Unique. Crosshatch, bench, g-star, those sorts of brands, as well as cheaper generics.

As we've little experience of this market, what do people think is best marketing route?

For our other store, which targets a much older audience, we advertise in national and regional papers. But I gather most 16-25 year old men don't bother as much with the papers as older generations do.

We were considering getting the "spinis" to do a promotion outside our store, but they're won't hand out flyers as I thought they might. its costs 500eur +VAT for 2 hours on a saturday, which sounds pricey

We're doing flyers ourselves and handing out, but personally I think flyers are a waste of time for this type of thing.

Radio is the other option.

Anyone have other ideas, considering our market?

Have you taught about facebook? its free advertising and the more people who sign up the more of there friends sign up and so on. It can grow very quickly. Also the customers you are looking for Id say about 90% of 16-25 year olds are on facebook. Where is the store based?

Southsider1

Facebook and viral marketing. Also promotions in conjunction with the Universities and Colleges. Maybe a charidee fashion show with one or more of the colleges?

gavney1

dmac1989 wrote: »

Have you taught about facebook? its free advertising and the more people who sign up the more of there friends sign up and so on. It can grow very quickly. Also the customers you are looking for Id say about 90% of 16-25 year olds are on facebook. Where is the store based?

thanks. actually facebook hadn't crossed my mind, totally forgot about it!

Have you any tips on it? i.e. is it worth emailing people newsletters or do people just find it annoying?

The store is based in Limerick. We're mostly based in Limerick. Should I just ask staff in the Limerick store to start adding people on facebook? Or should I try adding random people?

Maybe you could link the store in some way to music

I remember when I was 14 and the prodigy was what it was all about all the people in my class were buying the X-works and the E-clipse from one shop

A few years later people were buying hip-hop related clothes or the scruffy pink floyd type clothes.

I think at those age groups when it comes to fashion people often buy clothes that they identify with their musical influences. And even if they arent into music they will be trying to fit in and buy the same stuff as their friends.

gavney1

^ that's a very good point El Rifle. Music is really something worth considering.

Actually, I was thinking of a Rubberbandits style ad campaign (with their permission of course), maybe even asking the lads to come in and do a lunchtime comedy gig (getting them to do a full musical set might cost too much)

Think they'd be ideal as they appeal mostly to lads, and probably our target market more so than any other. Could be wrong though.

thanks guys for your replies.