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Cans of stout/ale more expensive than beer, but pints are cheaper...

  • 29-09-2010 03:19AM
    #1
    robot6
    Registered Users, Registered Users 2 Posts: 5 ✭


    i have been reading posts on boards for a while so i finally decided to set up an account... well anyway i always wondered why the price of a well known draught stout or ale is always cheaper then a pint of lager yet the cans are always more expensive. any ideas why??
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  • #2
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 12,032 Mod ✭✭✭✭BeerNut


    robot6 wrote: »
    i have been reading posts on boards for a while so i finally decided to set up an account... well anyway i always wondered why the price of a well known draught stout or ale is always cheaper then a pint of lager yet the cans are always more expensive. any ideas why??
    Draught lager is more expensive because the market will support that. Stout drinkers down the pub are more price-conscious than lager drinkers (they're older) so they don't get fleeced as hard.

    The off licence is a totally different market. There's competition here, which doesn't really exist in the pub. Price a can of lager too high and the drinker will simply trade down to a cheaper brand, something that's rarely an option in the pub. With stout, however, you aren't experiencing competition from cheap imports so the price can stay high.

    My beer blog | Bluesky | My other beer blog



  • #3
    Bigcheeze
    Closed Accounts Posts: 2,858 ✭✭✭Bigcheeze


    Are there any non-Irish macro stouts? I can't think of any. Seems strange that there are dozens of foreign macro lagers in the off license.

    Does the Irish market believe that only the Irish can "do" stout?


  • #4
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 12,032 Mod ✭✭✭✭BeerNut


    Bigcheeze wrote: »
    Are there any non-Irish macro stouts?
    Sold in Ireland and pitched at the mass market? No. Young's Double Chocolate is possibly the closest, but it's definitely in the "specialty beer" bracket.
    Bigcheeze wrote: »
    Seems strange that there are dozens of foreign macro lagers in the off license.
    Irish people drink three times as much lager as they do stout.
    Bigcheeze wrote: »
    Does the Irish market believe that only the Irish can "do" stout?
    The people who supply it seem to, though not as much as they did a couple of years ago. There are loads of UK craft stouts available now that weren't until recently: the likes of Little Valley Stoodley, Breaconshire Night Beacon and Hook Norton Double.

    My beer blog | Bluesky | My other beer blog



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