Sky sports seem to just advertise HD

snaps

Just been noticing that all the sport that is on Sky, they only mention HD channels, just like its not on normal SD but HD only, Like the Ryder cup, Champions league coming up! They dont say "You'll see it live on sky sports 2 and sky sports 2 HD", just Sky sports 2 HD

Kensington

They want you to sign up to HD, quite simply! They do it on all their channels which have HD versions.

Kristopherus

Hoping of course that if you hear it often enough, you might actually heed it. Slimey b**tards:rolleyes:

Minstrel27

Kristopherus wrote: »

Hoping of course that if you hear it often enough, you might actually heed it. Slimey b**tards:rolleyes:

Slimey because they want to promote a product? Those bastards.

Kristopherus

Minstrel27 wrote: »

Slimey because they want to promote a product? Those bastards.

Indeed:D Just like hearing a bad song often enough that you might eventually get to like it:D. And there's no-one better than Sky for flooding you with adverts,promos,junk mail etc,etc. In a peculiar kind of way you'd have to admire their marketing strategies:)

blueser

Yeah, they used to promote a programme as being ''on Sky Sports 1 and HD1''. Now it's ''on Sky Sports HD1 and Sky Sports 1''!

snaps

blueser wrote: »

Yeah, they used to promote a programme as being ''on Sky Sports 1 and HD1''. Now it's ''on Sky Sports HD1 and Sky Sports 1''!

Well this round of weekend adverts only mentioned the sport HD channels, nothing about the SD channels.

Yes it seems sky really are pushing the HD extra sub big time, Problem is (As ive found out) is that you'd be surprised how many peoplethat only have CRT with scart only connection Tv's!

Cantona's Collars

The 3D ads have started now,saw the first one for residential customers yesterday at half time in the football.HD is so yesterday:D

HurlyBurly

What's the chances they'll start showing events (like a premiership game) in HD only - to try force people to upgrade?

Minstrel27

HurlyBurly wrote: »

What's the chances they'll start showing events (like a premiership game) in HD only - to try force people to upgrade?

They wouldn't be allowed to do that.

watty

Why?

Minstrel27

Why wouldn't they be allowed to do that? For starters the Premier League didn't introduce HD specific rights that would mean games could not be shown on standard definition.

Something like this will only happen when Sky start to shut down their standard definition services.

Roar

when are they going to switch the HD channels to 401-406?

Zonda999

Roar wrote: »

when are they going to switch the HD channels to 401-406?

Presumably, when there are more HD subscribers than SD subscribers, or else when close to that mark

IMO, they need to offer more incentive for HD, like say Sky world customers get the HD sub free or something, or else cut the HD sub to €10 or something.

icdg

Minstrel27 wrote: »

Why wouldn't they be allowed to do that? For starters the Premier League didn't introduce HD specific rights that would mean games could not be shown on standard definition.

Something like this will only happen when Sky start to shut down their standard definition services.

I don't see it happening in the short term. They would annoy:

- The large number fans who have paid out good money for Sky Sports would be rather annoyed if events started to become exclusive to Sky Sports HD this early (and HD is still in early adopter territory people, no matter how much Sky plug it).
- The FA Premier League would be unlikely to be pleased as punch (although then again, they are the ones that sold the rights initially to an embroynic Sky Sports way back in 1992).
- The clubs themselves and the sponsors who trade on TV exposure.

(The BBC would probably be very happy though as Match of the Day's audience would soar...)

Agreed that this is far into the future before it happens. When Sky Sports rebranded last year, they made a conscious branding decision to promote the HD versions over the SD ones, but until I see BARBs that say otherwise, the SD versions are still the majority watched channels (and Sky will NOT swap the EPG arrangements for Sky Sports and Sky Sports HD until the advertisers are happy for them to do it.)

byte

Not to mention the fact Sky Sports (SD) is sold to cable providers. I would doubt the likes of Virgin Media or UPC, etc would be too happy.

snaps

Its the "What a week" adverts on SKy Sports that seems to advertise this weeks sports action is only on Sky Sports HD. No mention of normal Sky Sports.

icdg

I forgot to mention of course, the commercial customers would be up in arms. There are still very few pubs that have Sky Sports HD, at least in my area. I'm not sure HD is any benefit with front projection television systems (which a lot of pubs have) anyway - there is one particular pub I know where they got HD and replaced the projection system with a huge (and I mean HUGE) flatscreen - but I doubt many pubs can afford that in this climate.

lawhec

byte wrote: »

Not to mention the fact Sky Sports (SD) is sold to cable providers. I would doubt the likes of Virgin Media or UPC, etc would be too happy.

Ofcom would also be down on them like a ton of bricks after the "debundling" decision earlier this year that affected Sky Sports 1 & 2, whose SD versions are now available on Top Up TV and BT Vision.

Virgin Media do carry Sky Sports 1 & 2 in HD, but not 3, 4 or SSN (SD only).

Sky Sports promoting HD content over SD is simply classic marketing. The only place you can get the full HD Sky Sports service is with Sky, and that's what they're looking to emphasise.