crash ads on TV

Kaaatelyn

This has probably been discussed here before but I was just reading an old thread on another website about the RSA ads. (http://www.politics.ie/media/23634-crashed-lives-road-safety-ads.html)
A lot of people thought the ads with the cars flipping over hedges and pinning people to walls were overly dramatic and unaffective. What kind of warnings do you think could be put on the tv/radio that would make people actually think back to them while they're driving?
I know there is loads of them now but I just wanted to ask people who drive daily or may go over the speed limit every now and again what do you think would be most effective? Or is it pointless since a lot of people seem to ignore the warnings no matter what?

Mycroft H

Kaaatelyn wrote: »

This has probably been discussed here before but I was just reading an old thread on another website about the RSA ads. (http://www.politics.ie/media/23634-crashed-lives-road-safety-ads.html)
A lot of people thought the ads with the cars flipping over hedges and pinning people to walls were overly dramatic and unaffective. What kind of warnings do you think could be put on the tv/radio that would make people actually think back to them while they're driving?
I know there is loads of them now but I just wanted to ask people who drive daily or may go over the speed limit every now and again what do you think would be most effective? Or is it pointless since a lot of people seem to ignore the warnings no matter what?

The add your talking about is probably one most powerful road safety adverts on the television today. It may be over dramatic, but it could happen and thats the scary thing. The image of the old man looking on at the carnage, really sticks in my mind. If it makes one person slow down then its achieved its goal imo.

I really tend to stick in the speed limit, as I'm driving a lot in the country and some of the roads really cant take above 80kph.

Kaaatelyn

I don't know I think the ad is very graphic and effective when seen on tv but I don't think it's something that would replay in a lot of peoples minds while they're driving.
An ad I've seen before that I thought was very effective was one where a husband crashed his car while having an every day conversation with his wife on the phone as he was distracted. I think people paid attention to it because it was a very familiar scenario that resulted in a crash. It may have been something someone thought back to while answering a phone while driving.

D_murph

There was a very shocking advert on TV some time back where the driver does not see the motorbike approaching the car (and you dont either for added effect) and he drives out into the junction only to have the bike crash into the drivers side door all of a sudden :eek:.

Very unexpected when you watch it the first time and a hell of a lot more likely than some of the other ads where cars are flipping over etc, like something you would see on the A-Team.

Its very easy for someone watching these other ads to say to themselves "that could never happen to me", whereas the motorbike ad was a scenario that could happen very easily just by a lack of observation.

Not saying that the events on the other ads could not happen either but thats just my 2 cents worth .