Product placement warning

Our man in Havana

When did this start. I noticed this on The Late Late Show last night. Do any other programs have this warning?

http://www.irishtimes.com/newspaper/finance/2010/0708/1224274266239.html

I wonder if Ireland AM have this? I would imagine it will hurt TV3 alot.

_Whimsical_

What was the product on the Late Late?

copacetic

If there is a sponsored prize or an audience giveaway over a certain amount it's counted as product placement.

No Frontiers has had the warning on for a while now.

pickarooney

So... they're advertising the fact that they're going to be advertising a product during the program?

copacetic

pickarooney wrote: »

So... they're advertising the fact that they're going to be advertising a product during the program?

No, the BAI is requiring any program that received sponsorship to inform the public about it in advance.

Our man in Havana

Only if it exceeds €5000 in value.

pickarooney

copacetic wrote: »

No, the BAI is requiring any program that received sponsorship to inform the public about it in advance.

I'm struggling to understand what this is supposed to achieve. Warning viewers not to be hoodwinked by subliminal advertising?

JonathanAnon

I think the product placement may have been Imelda May promoting Arthur's Day..... or does the Blair book alone count as product placement?

_Whimsical_

Ah Imelda Maye and Arthurs Day could make sense although she wasn't really promoting Guinnes. They've always had giveaways so I wouldn't have thought that counted as product placement. I always presumed product placement was more subtle than that.

I wondered if it was the Jelly Bean Factory jelly beans that Jedward threw into the audience after I'd thought about it.

Over all it was a bit of a fail for whoever it was that paid them to use the product seeing as we aren't sure what it was .

JonathanAnon

Well there was a product placement warning before the Up For The Match, which I thought was a joke... Are Des Cahill's parochial in-jokes now considered commercial products said I to myself... I think it's more a disclaimer than anything else, pre empting those letters for the retired civil servant in D4 who normally writes letters in to the Irish Times and brings cases against RTE through the BCC.

Poly

_Whimsical_ wrote: »

What was the product on the Late Late?

100% pure sh!te, They've been peddling it for a while now.

Sparedog12

I would it imagine it was Dunnes Stores. He gave everyone in the audience a Dunnes Stores gift card and went on about how Dunnes have being offering better value for over seventy years or something.