strugling gift shop..... any ideas?

NeptunesMoon

Alright, just posting this for a technologically impared friend. They have owned a card and gift shop in a big enough town for nearly 30 years and are really being hit by the recession at the mo and are struggling to break even, let alone make a profit. it's a brand named (but not franchised) shop and the owner knows the business very well but he says the main problem is there's just nobody in the town anymore and those who are, aren't spending any money. In terms of a card shop, it would be on the more quality/expensive side but he's introduced a cheaper range of cards and is advertising so too. but still nothing. was thinking of some kind of addition to the shop where he could have a post box/stamp machine/writing area for people to write, seal, stamp and send right after buying a card. would like to hear any more ideas that may be out there to help. cheers

Trojan

NeptunesMoon wrote: »

Alright, just posting this for a technologically impared friend

Do a basic computer course, get online and start figuring out the new world of business. This is the 21st century, adapt or die.

delllat

Trojan wrote: »

Do a basic computer course, get online and start figuring out the new world of business. This is the 21st century, adapt or die.

do you know anyone who has ever bought a card online ?

Trojan

delllat wrote: »

do you know anyone who has ever bought a card online ?

I'm not talking about moving the entire business online, but it strikes me that bricks and mortar business owners, particularly of businesses on the downturn, need to massively upskill themselves.

And btw, there is a *huge* market in handmade cards online.

delllat

Trojan wrote: »

I'm not talking about moving the entire business online, but it strikes me that bricks and mortar business owners, particularly of businesses on the downturn, need to massively upskill themselves.

And btw, there is a *huge* market in handmade cards online.

by the time i realise its valentines day or mothersday or someones birthday itd be way too late to order something online



i just have to cough up the rip off card shop prices ........id guess a lot of people are the same

Bandara

delllat wrote: »

do you know anyone who has ever bought a card online ?

I buy loads of cards from Moonpig.com

Tabnabs

Hammertime wrote: »

I buy loads of cards from Moonpig.com

So do I, it's a great service, especially if sending cards abroad. As trojan said "This is the 21st century"

J_Wholesale

Some harsh words here, but true nonetheless. Ireland lags behind other countries when it comes to internet shopping, but the only way is up. The trend for physical products that can be shipped is clear: the high street will deteriorate and online buying will increase, even in Ireland. The economic mess can only increase the speed with which that will happen, as people with money to spend look for bargains online.

I live in Carlow, not a great shopping town, and I'd sooner buy from a UK website than take a trip to Dublin. I'd choose an Irish website, but they don't exist with the same breadth of choice and prices as their UK counterparts. That's the trend, and you can't and shouldn't fight it.

sammalone

Lads the original poster is looking for help please if someone has positive ideas post them otherwise start a new thread for debating the merits of online selling etc
It's a pity small sole trader type businesses are going to the wall so much as we all drift to the uk high street type shops as well as the net so let's try and help someone who is making an effort!
Stamp idea is definitely a good one but probably not going to make a huge difference. Maybe a few touristy type souvenirs to go with postcards?

Colm_purchase

NeptunesMoon wrote: »

Alright, just posting this for a technologically impared friend. They have owned a card and gift shop in a big enough town for nearly 30 years and are really being hit by the recession at the mo and are struggling to break even, let alone make a profit. it's a brand named (but not franchised) shop and the owner knows the business very well but he says the main problem is there's just nobody in the town anymore and those who are, aren't spending any money. In terms of a card shop, it would be on the more quality/expensive side but he's introduced a cheaper range of cards and is advertising so too. but still nothing. was thinking of some kind of addition to the shop where he could have a post box/stamp machine/writing area for people to write, seal, stamp and send right after buying a card. would like to hear any more ideas that may be out there to help. cheers

Get out and about to places where people are going. Do market stalls, relevant trade show. Start targetting business customers. No point sitting in a lonely shop that is slowing dieing with a defeatist attitude and yes its probably worth looking at going online.

J_Wholesale

sammalone wrote: »

Maybe a few touristy type souvenirs to go with postcards?

That's your suggestion? A few touristy type souvenirs? That very head-in-the-sand mentality that causes so many retailers to ignore the internet is one of the reasons so many of them fail.

I work for an online wholesale company here in Ireland. Who do we sell to? Retailers in the UK. We have a few Irish customers, but very, very few. And most of those Irish customers are market traders rather than high street retailers. The high street shops are simply unaware of the internet. If they were a little more aware, maybe they would be selling different stock in different ways, and maybe they wouldn't all be doing so badly.

A few touristy type souvenirs? Come on!

NeptunesMoon

chhers for the replies folks. to be honest, i don tthink a gift shop is the easiest type of shop to set up online, especially cards, unless its quite a big operation. the owner does try learn technological advances but theres only so many tricks you can teach an old dog, hes near retirement age himself almost and to go online would be a huge undertaking and to even fund the transformation or adaption to going online could see him go under. he has high rent, wages and all that to pay so its not like he can stop what hes doing, not for long anyway. hes got good relationships with suppliers due to the lentgh of time hes been in business but i just cant really see how a small enough card and gift shop could adapt to sustain itself from online sales alone (because there's f'all coming into the shop). Hed need to be making at least 2K a week id say and if it was that easy, surely theres going to be a lot of others trying it too... or alot of competition.

ive a good bit of web experience myself and i cant think of any way he could adapt to achieve what he would need to, without a pretty big investment and causing sacrifice to the bricks and mortar shop.

what ya think?

cheers

aidan.connolly

Hi

Is there any chance he can get an agency for some service, drycleaning etc.

I have noticed that over the past numebr of years that many shops have done this in an effort to stay in business. With Dry Cleaning and even Shoe repairs you dont need much space to keep the clothes and shoes. You act as an agent and make some commission on each sale, and at the same time getting more people into the shop.

I suppose is really depends where the shop is located.

Aidan

PaulPinnacle

Trojan wrote: »

Do a basic computer course, get online and start figuring out the new world of business. This is the 21st century, adapt or die.

Despite this sounding a little harsh at first glance, in reality, it's not. What worked yesterday isn't what will work today, and is even less likely to work tomorrow. The market is continually changing, the impacts of which can be seen in the poor fortunes of many businesses failing to keep pace.

NeptunesMoon wrote: »

..to go online would be a huge undertaking and to even fund the transformation or adaption to going online could see him go under.

I'm pretty sure Trojan wasn't trying to suggest that he should move the entire business online (he clearly said so in his follow up post), he simply means that the owner should embrace the technology that is available as best he can.

If the owner was to set up a business facebook page, he could easily (and very cheaply) integrate an e-commerce section on it (only costs being paypal fees on purchases made via the shop front). This could be done with very little outlay (free if they/someone they know is willing to invest the time required) or with a small outlay if they wish to tweak the appearance with some professional input (I'm not suggesting this is what he 'should do', just showing that even if he did wish to go this route, it doesn't require a massive outlay on a full e-commerce website with merchant banking etc.).

The bottom line is that he needs to look outside of his 'traditional market' and find new sales to keep the business profitable. Colm made a couple of points that are worth looking at (and see if more options along those avenues are available) like seeing what service/product he can provide to commercial customers (and his point about simply putting the hard graft in to make sales is true regardless of the industry/market).

91011

NeptunesMoon wrote: »

chhers for the replies folks. to be honest, i don tthink a gift shop is the easiest type of shop to set up online, especially cards, unless its quite a big operation. the owner does try learn technological advances but theres only so many tricks you can teach an old dog, hes near retirement age himself almost and to go online would be a huge undertaking and to even fund the transformation or adaption to going online could see him go under. he has high rent, wages and all that to pay so its not like he can stop what hes doing, not for long anyway. hes got good relationships with suppliers due to the lentgh of time hes been in business but i just cant really see how a small enough card and gift shop could adapt to sustain itself from online sales alone (because there's f'all coming into the shop). Hed need to be making at least 2K a week id say and if it was that easy, surely theres going to be a lot of others trying it too... or alot of competition.

ive a good bit of web experience myself and i cant think of any way he could adapt to achieve what he would need to, without a pretty big investment and causing sacrifice to the bricks and mortar shop.

what ya think?

cheers

online gift maket is crowded. Most people still like to browse card stands to find the right cards. Gift purchases are now sub €10 where they used to be sub €30.


pm sent with ideas and contacts.

91011

PaulPinnacle wrote: »

The bottom line is that he needs to look outside of his 'traditional market' and find new sales to keep the business profitable.

In the gift retail the stores who looked BACK at the traditional market and have started to re-visit what went well 20 / 30 / 40 years ago, are doing well. Service service service, beautiful gift wrapping, a smile, a chat - evn some of the older products - that's what will bring people into a town centre.

A service & smile inititiave is being introduced in Carlow Town soon as this was seen as one of the easiest ways to get shoppers back.

beagle001

If they have the space in the shop,would it be possible to put in a small deli counter and coffee machine selling good quality coffee and some savoury cakes.
Any space for people to sit and relax,I think they need to massively diversify the business bring people in besides the cards and gifts add extra services to the passing public.
Could they provide an area for takeaway icecream and coffees durng the summer months and possibly the winter depending on the town.
As previous posters have pointed out what worked yesterday does not always work tomorrow,especially since folk can get cheap decent cards in the 2 euro shop they might need anoter reason to go into the store.
Best of luck to them

PaulPinnacle

91011 wrote: »

Service service service, beautiful gift wrapping, a smile, a chat - evn some of the older products - that's what will bring people into a town centre.

Providing excellent customer service will always be a great help. As will being able to provide niche products (be they older products or anything that is attractive to the target customer).

It's not a case of ignoring tried and tested marketing/sales techniques, those will always help and will always be required, it's simply a matter of integrating these with the more modern techniques and technology (even just in terms of making people aware of what is on offer) to keep pace with the modern environment.

Trojan

J_Wholesale wrote: »

Some harsh words here, but true nonetheless.

PaulPinnacle wrote: »

Despite this sounding a little harsh at first glance, in reality, it's not.

Didn't mean to sound so harsh, I realise it may come across that way

I just mean things are changing, and you can choose to change with them, or sit back and hope the old way brings in enough to survive. Who Moved My Cheese attitude.

PaulPinnacle wrote: »

If the owner was to set up a business facebook page, he could easily (and very cheaply) integrate an e-commerce section on it (only costs being paypal fees on purchases made via the shop front).

Facebook Page and FB advertising are exactly what I'm talking about, and I don't think you even need to go as far as to integrate e-commerce. Just be interesting and get folks interested in what the business has to offer. Give them a 5% discount on cards if they're a fan of your FB page or blog about your shop, etc.

NeptunesMoon wrote: »

chhers for the replies folks. to be honest, i don tthink a gift shop is the easiest type of shop to set up online, especially cards, unless its quite a big operation. the owner does try learn technological advances but theres only so many tricks you can teach an old dog, hes near retirement age himself almost and to go online would be a huge undertaking and to even fund the transformation or adaption to going online could see him go under. he has high rent, wages and all that to pay so its not like he can stop what hes doing, not for long anyway. hes got good relationships with suppliers due to the lentgh of time hes been in business but i just cant really see how a small enough card and gift shop could adapt to sustain itself from online sales alone (because there's f'all coming into the shop). Hed need to be making at least 2K a week id say and if it was that easy, surely theres going to be a lot of others trying it too... or alot of competition.

ive a good bit of web experience myself and i cant think of any way he could adapt to achieve what he would need to, without a pretty big investment and causing sacrifice to the bricks and mortar shop.

what ya think?

Look to opportunities in the problems. High wages - does that mean he has good staff? Create a free blog over at Wordpress.com and get them writing about new stuff in the shop. Give them access to the new Facebook page or Twitter stream. Use all of the amazing new stuff that we have that historic entrepreneurs would give their limbs to have.

The new world is scary, but it's also a lot of fun

sNarah

Definitely try to use online platforms like FB, blogs and twitter.

On a more traditional level, have they got loyalty cards (incentive to return), perhaps have a reading corner with a book exchange (leave a book, take another) with a coffee corner or something.

Advertise in the local paper - introducing above things might get them an interview in the local notes, which will increase revenue too.

And they should try to add another product to the cards - off the top of my head, perhaps crafting supplies (very popular during this recession, people are DYI-ing a lot of things and need supplies!)

StupidLikeAFox

A natural extra revenue stream could be branching into party ware and supplies. Some typical products to sell could be:
- Plastic cups, shot glasses, champagne and wine glasses
- Paper plates, cake stands
- disposable tablecloths
- napkins
- hen party gear
- large boxes of taytos
- 24pk of coke, 7up cans

It could be pitched as a one stop party shop.

SinisterDexter

Food/drinks should be out.... extra insurance.

aidan.connolly

Party shop idea, good idea.

Our local woodies does great business in these type of goods. Balloons etc,

hinault

NeptunesMoon wrote: »

Alright, just posting this for a technologically impared friend. They have owned a card and gift shop in a big enough town for nearly 30 years and are really being hit by the recession at the mo and are struggling to break even, let alone make a profit. it's a brand named (but not franchised) shop and the owner knows the business very well but he says the main problem is there's just nobody in the town anymore and those who are, aren't spending any money. In terms of a card shop, it would be on the more quality/expensive side but he's introduced a cheaper range of cards and is advertising so too. but still nothing. was thinking of some kind of addition to the shop where he could have a post box/stamp machine/writing area for people to write, seal, stamp and send right after buying a card. would like to hear any more ideas that may be out there to help. cheers

Like others have said, your friend should consider augmenting his stock with other lines which would compliment cards/gifts.

What compliments cards?
An obvious idea would be flowers, chocolates.

I also think the suggestion of one poster who said that service is what ultimately brings in the punter.
Service is crucial in my view.

Simple ideas like "the customer is always right", would be a starter.
Being polite to the customer, making sure to engage in eye contact and be able to listen to the customer without interrupting.

antoinolachtnai

You are trying to turn it into a better gift shop. It sounds like it is a pretty good gift shop to start with. But the old stuff won't work because the margins are slowly being crushed by the Internet and people are buying less of that stuff. Also town centres are declining for all sorts of reasons.

I think one option would be to move from high margin products to high margin services. If they are not able to do this themselves, find someone else to do it.

Online advertising/promotion - all very well, but the scale of it is probably too small to really work, unless there is a focused way to advertise to people in the particular town.

Loyalty cards? Won't work for infrequent purchases like gifts.

Food? Definitely wouldn't try that without a lot of knowledge and experience.

Customer service? You obviously should treat customers well and having someone with good sales rapport with customers is obviously a basic thing to have in a shop like this. To go beyond this and have really fantastic customer service is expensive to do and unfortunately people will not always be willing to pay enough of a premium for it to be worthwhile.

PaulPinnacle

antoinolachtnai wrote: »

Online advertising/promotion - all very well, but the scale of it is probably too small to really work, unless there is a focused way to advertise to people in the particular town.

Happy to admit that my own vested interest in paid online advertising has the potential to have a (subconscious) strong bias on my views here, but I think that most will agree that the basic premise is correct.

If a niche is too small to 'really work' in relation to online marketing, I would question if it has the viability to work at all. Having a very targeted niche can help greatly to make sure the message is getting to exactly the right people and cuts down on the wasted time/cost/effort. Many businesses actually struggle to segment large target markets into smaller subsets, so that they can effectively market to each accordingly.

One of the common examples of ad targeting commonly cited is a gentleman that used Facebook (paid advertising, so not 'really' relevant in this case imho) to give a birthday present to his wife. He was able to target the ad so specifically that it could and would only be viewable from his wife's profile (and as the ad was aimed directly at her, it all but guaranteed to catch her attention).

For the OP, I wouldn't suggest getting into the PPC side of things would be the way to go. But, as Trojan had identified more than once, if they take advantage of the free promotion available via Facebook, Twitter, etc., it can provide a lot of positive coverage. Regardless of what town in Ireland they are located, there will be numerous ways to hit that target market. Facebook pages and groups will already be set up geared towards local schools, colleges, sports clubs, businesses, etc (if a particular area isn't already covered, potential there for the person to set up the page/group themselves).. By tapping into these areas, say by offering a special offer (10% off if you mention XXXXX, free YYYYYY with every card purchase for all members of <local sports club>, etc) so that it provides benefits for the organizers of the specific page and their fans it instantly gets his shop/products/offers in front of a very relevant and targeted audience.

Online marketing isn't going to be a silver bullet to solve all of his, or anyone's, problems. But it does provide a free route to make a sales pitch, to increase their reach to a targeted market, and help to increase the knowledge of the local community of the company and its offers/special offers/benefits and ultimately increase its sales. It's just a question of balancing how much time is invested into these marketing efforts (be it FB, twitter, or any platform) and the returns that come from them. It's not going to solve all the problems, not even close, but it's certainly something that shouldn't be written off and ignored as it can/will have benefits.

antoinolachtnai

Sure, if you are going to launch an Internet store that would certainly be core, but I meant more for publicising a local business in a local market.

Obviously even for a local store, you are quite right, at this stage of the game online marketing should be some part of the mix, although that might be small.

rubberdiddies

ColHol wrote: »

A natural extra revenue stream could be branching into party ware and supplies. Some typical products to sell could be:
- Plastic cups, shot glasses, champagne and wine glasses
- Paper plates, cake stands
- disposable tablecloths
- napkins
- hen party gear
- large boxes of taytos
- 24pk of coke, 7up cans

It could be pitched as a one stop party shop.

i second this. the traditional card and gift shops are struggling big time in this climate. notice how the once exhorbitant card pricing in the dedicated card shops have come down a lot in price. I believe this is mainly due to the shops that are now selling greeting cards for €1 each or 3 for €2. they just cant compete and in a recession people have given up spending €5 on a piece of paper when they can spend €1 on said piece of paper elsewhere.

definately napkins, paper cups, party gear etc but they must be all in the €2 range, a la Euro2 shops cos thats where everyone buys their party gear these days.

In fact I'd completely turn the shop around and offer half of it as a party/card shop and the rest as confectionary (sweets, ice-cream, drinks etc).

Of course knowing the location of the shop might change my mind on this, but basically I dont see a great future for card and gift shops in the current climate

Trojan

rubberdiddies wrote: »

Of course knowing the location of the shop might change my mind on this, but basically I dont see a great future for card and gift shops in the current climate

... unless they can go to the other end of the market to luxury. E.g. they could create a micro-economy locally focussed on creating high quality handmade cards which are reasonably priced (I'd guess at <€6). If you could hand make 3-4 cards per hour with a materials cost of €0.50-1.00 per card you'd have a decent part-time wage for someone either in the shop or outside.

Plebs

Sometimes, you've got to just kill a project. I'd give yourself a realistic target, a realistic time-frame and allocate yourself an amount of money you're willing to invest to turn things around.

Drip-dripping hurts your health and that of your family. You can also lose everything. I've seen several people piss away a celtic tiger inheritance (and more) on business ventures they just couldn't let go of. Telling your family and friends that you're closing the doors and explaining things to your social network is often the biggest challenge.

grainnek

i think having an online presence is important and does open up an new market...you say hes currently operating in a small town...a bit of marketing,advertising and an online presence opens up his market considerably.
I for one buy cards online all the time as i think those sold in the high street are way over priced.Moon pig is great for personalised cards but are expensive...for regular cards i go to fabcards.

As mentioned previously an ecommerce site dosnt cost that much to set up...theres a lot of opensource(free) ecommerce software out there.

Once online he can then expand on his product offerings...you say he sells cards and gift....does he do party stuff like for kids parties,hen,stags,wedding stationary

Been an agent is a good idea...maybe he could look into been an agent for some other personalised card retailer and get into that market....personlised thank you cards,baby cards etc are very big and also personalised gifts like calendars,mugs etc...he would just need to have a few samples in store

What about second hand school books....if he had the space he could offer to sell for people and if sold he takes a cut...would be a way of getting people into the shop in the first place and they may then go onto buy a card or some other school stationary

Nijmegen

I'll give you one word that sounds a bit like it ought to be two: Edgecraft.

For small and particularly founder-managed companies the only way I see of being successful is to be uniquely brilliant, and successfully propogate this message throughout the market through cheap and effective methods.

Edgecraft is the idea of pushing some particular idea or facet of the business "to the edge" - read some of the stuff by Seth Godin for great ideas. One I like is the US candy store that stocks stuff that is unique, or oldie favourites that aren't available in many places. The store typically sees customers buying several hundred dollars of sweets per visit during holiday seasons, when people make a point of passing by there.

It's the cafe with a really unique and top notch interior and great food, geared towards, well, whatever you want. I'd like a cafe where I can sit and read in relaxing sofas. Someone else wants a place condusive to playing chess with strangers, or having big debates. Whatever.

For a card shop, well, you can't compete on price or range with the big hitters. So don't. Compete on something unique, but which goes beyond simply "They're nice people and always friendly." That's a must and a minimum.

You guys need to find a unique selling point. Is it the cards? Probably something to do with them alright. The packaging? Something extra that comes with the card?

One of the great things is that such really unique ideas have probably been tried in other markets - it's not difficult to be first and best in Ireland.

You do need an online component to the business. Not selling per se, though it's an idea, and perhaps some of the "free prizes" could be web-based... But at the very least you need a very sharp looking online presence (web, social media) to help you propogate whatever message, whatever USP you've developed, to get the word out.

Fergal C

NeptunesMoon wrote: »

...he has high rent, wages and all that to pay...

Has he looked at ways to seriously reduce his costs? His landlord would probably prefer live with a rent cut than no cut at all? Can he do anything to reduce the wage costs?

TheCostumeShop.ie: Ronan

grainnek wrote: »

As mentioned previously an ecommerce site dosnt cost that much to set up...theres a lot of opensource(free) ecommerce software out there.

Online stores are great, but they definitely aren't cheap to run and it does depend on the persons skill set with computers and the internet. For every one successful online business there are about 50 that fail. Not trying to put anyone off, but there is nothing worse than seeing a person who doesn't know much about using a computer, outsourcing the whole project and being eaten by the sharks in the online marketing world. Ridiculas consultants and designers who have no idea what they are doing.

I would suggest increasing the turn over by:

1. Increasing the sale amount - sell more products to the existing customer. If they are buying a baby card, could you also sell a "my first picture frame" etc...

2. Increasing the frequency of orders - if a customer signs up to be notified, you can let them know exactly one year on that the same birthday is coming up in two weeks time and they should buy another card. Soon you could have a list of all their friends birthdays.

3. Leverage other vendors products / customers. Could you take booking for flower deliveries that another vendor could fulfill etc? Are customers that are buying flowers with them be referred to you or order a bear that you could deliver with the flowers.

BostonB

NeptunesMoon wrote: »

....the main problem is there's just nobody in the town anymore and those who are, aren't spending any money....

Would moving the shop to somewhere else work? Maybe set up a seasonal shop in a shopping center or another location to trial a new location.

RATM

Could you bulk sell cards? What I mean by that is I buy 10-12 cards per year from expensive high street stores. But now I've gone online because its cheaper and I know what birthdays I have to buy for in advance.

So run a promotion (January might be a good time for this) whereby the customer pays X amount for X cards throughout the year, they would get X discount for purchasing in this way. They could pick them all there and then or you could use a voucher system whereby they drop in whenever they needed to pick them up.

This way you have ALL that customers card business for the entire year AND you have cash flow in your tills before the cards have even left the store. You could come up with two prices categories of cards -cheap and expensive and do a package deal on each subset. You could even sell all the cards with 55c stamps included, there's nothing worse than buying someone a birthday card and then having to Q up at the post office to buy a single stamp.

It night not be a massive success but some people might go for it- it something similiar was in place I may not have gone online to buy cards in the first place.

Another tool might be to let one of the local bouncy castle operators set up a banner ad beside your kids birthday cards and charge him for the space.

But hand on heart I have to say as others have said that the card business as we knew it is gone. He must diversify- the one stop party shop is a good idea as there's tons of products for all types of parties be they stag, hen, fancy dress, kids, weddings, etc the list goes on. Such an undertaking would probably involve renovating the shop with colour to make a 'fun' impact. It sounds like he is on a dead high street somewhere- if at all possible he should be in a shopping center to pull this off- the high street is dead and shopping has largely moved indoors where the footfall is.

Budget Marketing

There have been a massive amount of party shops opening up, at least here in Dublin. They offer really affordable party gifts and ballons. Ontop of this you could offer the services of a local clown childrens performer etc and get a cut of sales you generate for him.

I think there is a warehouse/industrial unit somewhere in North Dublin? (not too sure where), they providing bulk party supplys to the trade.

Diversification is exciting provides a challenge and gives real hope to struggling business owners.

Rob

Dakor

Use SMS text marketing, it will cost you €0.04 to send a text to someone to remind them of an upcoming birthday. That is one way of getting them into the shop. You could use a competition or something to gather mobile phones numbers.

Miaireland

I'm not sure if it is something that would work for your friends situation but there is a shop where I live that is a pick up and drop off point for a courier company.

I'm not too sure of the details but I know it attracted an large increase in footfall in the shop.

StupidLikeAFox

That'd be a GLS pacelshop, give it a google and you'll come to it