Contacts Database Price?

iMax

How much would a spreadsheet of approx 80,000+ businesses in Ireland including all phone numbers, addresses & 90% RPC details broken down by county (& Dublin postcode) be worth ?

Data is about 6-8 weeks old.

Dr.Silly

iMax wrote: »

How much would a spreadsheet of approx 80,000+ businesses in Ireland including all phone numbers, addresses & 90% RPC details broken down by county (& Dublin postcode) be worth ?

Data is about 6-8 weeks old.

In the UK, on good qualified (verified) data, this costs in the region of 15k.

iMax

Thanks for the reply Dr. Silly.

I'm in posession a spreadsheet & have randomly checked 50 of the contacts myself (1 for each county & several in Dublin). Was just wondering if I were to offer it for sale what price I would be looking for. 15k would be out of the world fantastic, but unrealistic for most people in business on here (small businesses).

Dr.Silly

if you're looking to sell it you should look at selling it not just in the Irish market, but also the UK.

What benefit is it though ?
I mean, does it come from a contract from these 80,000 people that they can be contacted by 3rd party companies.

If it's just names/addresses/phone numbers, and nothing can be legally done with them, then it's worth nothing for the purchaser I'm afraid.

LauraOrlagh

You'd have to be competing with the likes of Kompass also which I don't think would be any easy task

BnB

In January of this year I was quoted....

Per 1,000 Companies :

€ 300 + VAT for single Use
€ 425 + VAT for multible Use (As much as you want in 1 year)

I think they control the single use by sticking in some dummy companies. So if you do a second mail shot, they would know when their dummy companies get the letters.

Axwell

If those 80,000 companies havent given you permission to contact them or 3rd parties that you supply the list to then you are simply selling on a list of 80,000 businesses and creating spam.

TheCostumeShop.ie: Ronan

I'm really not a fan of this kind of marketing. If I found out someone was selling my details without permission, I'd go out of my way to make sure they didn't get away with it and would never buy from someone who uses lists like these.

Seriously the 80s are three decades ago get with the times.

It's not just the annoyance and cost of having them waste staffs time. But when someone "buys" the data from you they will probably copy it and eventually it ends up down the line with someone selling dodgy man pills.

So how did you come by this list??

scottyboy1973

BnB wrote: »

In January of this year I was quoted....

Per 1,000 Companies :

€ 300 + VAT for single Use
€ 425 + VAT for multible Use (As much as you want in 1 year)

I think they control the single use by sticking in some dummy companies. So if you do a second mail shot, they would know when their dummy companies get the letters.

Hey BnB - who was that through?

scottyboy1973

TheCostumeShop.ie (Ronan) wrote: »

I'm really not a fan of this kind of marketing. If I found out someone was selling my details without permission, I'd go out of my way to make sure they didn't get away with it and would never buy from someone who uses lists like these.

Seriously the 80s are three decades ago get with the times.

It's not just the annoyance and cost of having them waste staffs time. But when someone "buys" the data from you they will probably copy it and eventually it ends up down the line with someone selling dodgy man pills.

So how did you come by this list??

Normally I'd agree Ronan - particularly if it's just spam-tastic. However, if it's a very targeted campaign targeting something a flower shop would want at flower shops then I don't see a problem with it. Spam can only really be judged by its relevance to the recipient at a given point in time. And no, I don't sell DM services for a living! :-)

TheCostumeShop.ie: Ronan

scottyboy1973 wrote: »

Normally I'd agree Ronan - particularly if it's just spam-tastic. However, if it's a very targeted campaign targeting something a flower shop would want at flower shops then I don't see a problem with it. Spam can only really be judged by its relevance to the recipient at a given point in time.

I think we're agreed that highly targeted campaigns that add value are great for both parties. However this example doesn't really sit right since there aren't 80,000+ flower businesses in Ireland. In fact there are probably not that many more than 80,000 SMEs left in Ireland.

Also there are data protection issues in question as to whether the business opted into the list or how it was acquired. Spam is nuisance e-mail or contact and if your selling peoples data you really don't have control over what they do with it.

SugarHigh

TheCostumeShop.ie (Ronan) wrote: »

I think we're agreed that highly targeted campaigns that add value are great for both parties. However this example doesn't really sit right since there aren't 80,000+ flower businesses in Ireland. In fact there are probably not that many more than 80,000 SMEs left in Ireland.

There doesn't need to be. If the data contains the type of business it could be filtered.

PaulPinnacle

Axwell wrote: »

If those 80,000 companies havent given you permission to contact them or 3rd parties that you supply the list to then you are simply selling on a list of 80,000 businesses and creating spam.

Aside any question of legality (if we work on the premise that the information was collected legally), the chances are that the VAST majority of companies who do sign up and accept a privacy statement which clearly identifies that the information can/will be sold to 3rd parties are totally unaware of the fact (how often do the general public [I'd suggest the number would be higher for readers of this forum, but still low] read the privacy statement when you sign up to a site/newsletter/etc?)

In this case, I'd question the benefit of such a list. If the campaign is going to be 'targeted', that information could be compiled in house at far less expense than 'buying' a list. If it's not to be targeted and intended to hit the entire 80k, well, then it's nothing more than spam. Some companies will go this route, and despite how much many of us hate it, they could have some success.

TheCostumeShop.ie: Ronan

@sugarhigh

So your saying that just because its possible to use it for good, it justifies selling potentially privileged data even if it could be used for spamming Irish business and causing them to incur costs dealing with unwanted contact??

What controls do you have over the data that you sell or rent to others and whats to stop them selling it on without permission even if you did have permission in the first place to share. If the list participators all specifically and willingly opted in to receive contact from any random stranger who can afford to pay for their email then fine, if not its data protection breach and they will eventually find it a nuisance.

My point is strong painkillers (guns, morphine, bulk email lists, tickle-me-elmo talking toys etc), can be used for good in a controlled environment, but putting it in the wrong hands and its suddenly it has the damage to do harm. We have data protection laws for a reason.

Now im not saying every email that has ever come from Nigeria telling me my uncle left me 50m USD is a lie, but frankly i'd rather take the risk and be left alone (& I dont have an uncle in Nigeria).

@Paulpinnacle Come on a list that nearly every SME signed up for??? I'm sure they will have success, thats why people spam and thats why we rely on data protection to keep our personal data save.

PaulPinnacle

TheCostumeShop.ie (Ronan) wrote: »

@Paulpinnacle Come on a list that nearly every SME signed up for??? I'm sure they will have success, thats why people spam and thats why we rely on data protection to keep our personal data save.

Heh, don't get me wrong, I 100% agree.

I just wanted to make the point that even a 100% legitimate list isn't something I'm keen on, for the above reasons (you're covering the other end of it just fine Ronan, so don't need my help ).

SugarHigh

TheCostumeShop.ie (Ronan) wrote: »

@sugarhigh

So your saying that just because its possible to use it for good, it justifies selling potentially privileged data even if it could be used for spamming Irish business and causing them to incur costs dealing with unwanted contact??
/QUOTE]
How about you stop putting words in my mouth. You made a point about there not being 80,000 flower shops in Ireland and this means the data held by the OP could not be used in a targeted campaign. The OP could filter the 80,000 contacts down to the ones relevant to flower business and then sell that list. I didn't share an opinion on anything else I was just showing that what you said is false.

I think we're agreed that highly targeted campaigns that add value are great for both parties. However this example doesn't really sit right since there aren't 80,000+ flower businesses in Ireland. In fact there are probably not that many more than 80,000 SMEs left in Ireland.

The example of using a targeted campaign is plausible.

John368

iMax

I always associate this sort of thing with spamming and direct selling firms. If you obtained it legitimately you might get something for it, that amount would probably not be more than it would take someone on minimum pay to get a telephone directory and scan it into a computer using word recognition software which normally comes free with an everyday scanner.

If it you are not sure that it has been obtained legitimately then I would have thought that it would be easy to trace back you by the legitimate firm who spent the time and money to make it in the first place. Perhaps they would be one angry firm.

John

iMax

Hi guys,

Wow, can of worms opened here... Well to answer a couple of questions...

It's a 30MB Excel spreadsheet which contains the following details:
RPC (approx 90% - other 10% are blank fro RPC)
Address (Down to county level & Dublin postcodes)
Phone & Fax
Number of employees
Industry Code (so yes it's ideal for filtering & target marketing)
Product Code & sub product Code
There is some repetition such as different people in the one company under different titles & some people of the same name but different job title.

On Examination, information is broken down to 24 counties & then further by dublin postcode

It's perfectly legitimate & was obtained legally. I'm in a selling industry & there is no more information included than can be found in a phone book, it's just available in a far more accessible/useable format. Chances are, if you run a company than you're in here.

PaulPinnacle

iMax wrote: »

It's perfectly legitimate & was obtained legally....

....Chances are, if you run a company than you're in here.

If personal information is sold on to 3rd parties, without being collected via an 'opt in' with a related privacy policy clearly stating that personal information can/will be sold to 3rd parties... I wouldn't fancy having that conversation with the Data Protection Commissioner if/when complaints are made.

Might be worth a review of the legal side of this at http://www.dataprotection.ie/ before you go any further.

Axwell

iMax wrote: »

Hi guys,

It's perfectly legitimate & was obtained legally. I'm in a selling industry & there is no more information included than can be found in a phone book, it's just available in a far more accessible/useable format. Chances are, if you run a company than you're in here.

While the information may have been compiled legally in your eyes, the fact of the matter remains that if the companies havent opted to be included in this list then you are passing on the information for 80,000 businesses without their permission for someone else to use to contact them.

As the poster above me said it would be worth looking at the data protection website because you havent given any evidence or stated anything to suggest anyone opted in to this list. In fact by sayng "chances are if you run a company you're in here" shows perhaps how unaware you are of the issues involved around data protection and the legality involved in selling on such a list without permission from those on it. The majority of businesses would in no way knowingly opt in to allow their details to be passed on to third parties and used in this manner.

BnB

scottyboy1973 wrote: »

Hey BnB - who was that through?

Not sure if I am allowed to say here so I'll PM you.