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Viral campaigns... Opinions? (Tron)

TheIrishGrover · 2010-07-02 14:39:12

How do you feel about Viral campaigns when it comes to movies? Personally I think, if they are done correctly like Tron Legacy, then they are interesting and can actually add in a small way to the movie. I'm thinking about the whole A.I. viral campaign: I never pursued it actively (as most of these things are normally…

02-07-2010 2:39pm

#1

TheIrishGrover

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How do you feel about Viral campaigns when it comes to movies? Personally I think, if they are done correctly like Tron Legacy, then they are interesting and can actually add in a small way to the movie. I'm thinking about the whole A.I. viral campaign: I never pursued it actively (as most of these things are normally limited to the US) but I followed it's progress with interest.

The reason I brought up Tron initially and the reason I started this was because this morning I received an "Arc Wars" postcard with the "Encom" logo at the bottom. There's what seems to be a magnetic strip at the bottom with a series of markings that obviously lead to some more links/info.

It's a simple thing but I've never come across any physical viral marketing for a movie outside the US before. (I'm in Dublin)

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