why isn't Bulmers changed to Magners here?

snaps

Surely it would be much cheaper for Bulmers to rename their cider here to the magners brand? Why is it called Magners abroad anyhow?

I heard a tourist ask for Magners in a pub and the bar maid replied they didnt have it only Bulmers! The toursit declined the offer for the Bulmers as he thought it was the Bulmers cider from the UK!!!!

Coriolanus

Some crowd in England own the name "Bulmers" over there. Afaik the original name is Bulmers, which is why they want to keep it at that here.
Some kind of copyright thing. Wiki it, no doubt they have a write up.

phill106

snaps wrote: »

Surely it would be much cheaper for Bulmers to rename their cider here to the magners brand? Why is it called Magners abroad anyhow?

I heard a tourist ask for Magners in a pub and the bar maid replied they didnt have it only Bulmers! The toursit declined the offer for the Bulmers as he thought it was the Bulmers cider from the UK!!!!

All she had to do was say its called bulmers here....
Lost sale, dock her tips!

we'llallhavetea_old

snaps wrote: »

I heard a tourist ask for Magners in a pub and the bar maid replied they didnt have it only Bulmers! The toursit declined the offer for the Bulmers as he thought it was the Bulmers cider from the UK!!!!

:eek:

didn't anyone tell the man?! :eek:

fcuk me.. bet that's not the first time its happened either. *shudder*

Minstrel27

snaps wrote: »

The toursit declined the offer for the Bulmers as he thought it was the Bulmers cider from the UK!!!!

Tourists loss for being misinformed.

JayeL

It's something to do with then making cider for the British Bulmers, they had the right to brand their cider as Bulmers in the Republic of Ireland only and that's the situation that persists to this day.

I reckon they should change it to Magners here too. It's an Irish name, everyone who's familiar with Bulmers knows it's also Magners and it would allow them to unify their branding.

That said, it's always tasted like a spare tyre boiled in Cidona to me....

snaps

Never thought of that. It explains everything! Interesting to know!

stovelid

Magners sounds a little like mongos which suits the target market and their sponsorship of rugby.

4zn76tysfajdxp

Magnus did change, he's biko now.

snollup

Was in Manchester a week or so ago and noticed that they were sell Bulmers in the hotel I was staying in.

InkSlinger67

Two people invented the product as far as I know and there was some sort of dispute when bringing it over to the english market so they went their seperate ways.

I'm sure whatever Wikipedia say is factual enough! Tsssk!

Rented Mule

snollup wrote: »

Was in Manchester a week or so ago and noticed that they were sell Bulmers in the hotel I was staying in.

Most like the H.P. Bulmers made in Hereford.

phill106

Nevore wrote: »

Wiki it, no doubt they have a write up.

As you Command!

Bulmers Original Vintage Cider is a brand of cider produced in Ireland. To prevent confusion with the English cider of the same name, it is sold outside of Ireland as Magners Original Irish Cider.

Contents [hide]
1 History
1.1 Today
2 The Magners brand
3 The product
3.1 Light
3.2 Pear Cider
3.3 Berry Cider
4 Marketing
5 See also
6 References
7 External links


[edit] History
Commercial cider production was started in Clonmel, County Tipperary in 1935, by local man William Magner.[1] Magner bought the orchard from a Mr Phelan from Clonmel. Magner quickly established a successful business, and in 1937 he joined forces with the English cider-makers H. P. Bulmer and Company.[2] Dowds Lane in Clonmel was the location of this burgeoning enterprise.

In 1949 Magner withdrew from the business and the Bulmers name came to the fore. However H.P. Bulmer maintained international rights to the Bulmers trade mark, which prevented the Irish company exporting the brand from Ireland.

In 1964 the company name was changed to Showerings (Ireland) Ltd. Soon after, the company moved its main processing operations to a new complex at Annerville, five kilometres from the centre of Clonmel heading east on the N24 Waterford road, which was opened in 1965 by the then Taoiseach, Seán Lemass.

[edit] Today
Today Irish Bulmers Ltd. employs more than 470 people and is a substantial part of the economic infrastructure of the community of Clonmel. It is owned by C&C,[3] one of Ireland's biggest drinks companies.

[edit] The Magners brand
The success of Bulmers cider in Ireland led to the development of Magners Cider. The concept was originally developed by Stuart Wootten, who argued that the international growth of Irish pubs provided a natural market for an indigenous Irish drink such as Magners.[citation needed] The label is identical to Bulmers, except for the name.

[edit] The product
The product is made identically for both the Bulmers and Magners names. It is available in 330 ml, pint, litre and 750 ml bottles and 500 ml cans, and is traditionally served over ice. It is also available in most Irish bars on draught and Magners is available in some bars on draught in Scotland. Initially only available in Spain, Northern Ireland and Scotland, the brand saw its popularity increase significantly in recent years and is now available across the United Kingdom, Europe, Australia, Canada[4] and the United States.[1]

[edit] Light
In early 2007, Bulmers and Magners also released Bulmers/Magners Light, which is a low calorie version of the cider boasting only 92 calories per 330ml bottle.[5]

[edit] Pear Cider
In March 2009, Bulmers launched a new perry (marketed as "Pear Cider") called Bulmers Pear.[6]

[edit] Berry Cider
In February 2010, Bulmers launched new Bulmers Berry. It is a unique blend of 17 varieties of apple, similar to Bulmers Original, fused with blackcurrants, raspberries and strawberries with an ABV of 4.5%. It will be available in Pint Bottle and Longneck in the licensed trade and 500ml can in grocery.[7]

[edit] Marketing
The current TV campaign for Bulmers in Ireland (mirrored by Magners in international markets) involves adverts that run in each of the seasons. They show a brief shot of an orchard in seasonal conditions - bare and snow covered in winter, lush and green with sunny skies in summer - at the start of the advert, and then show how people enjoy the drink during these seasons - by a warm fire in winter, out in the warm sun during summer.

Drinking cider with ice mirrors the move towards chilled and "extra-cold" beers. Magners' success has led the UK's cider market-leader Scottish & Newcastle to introduce 'Sirrus', a version of its Strongbow cider produced specifically to be poured over ice. In 2006 they also relaunched Bulmers Original in the UK, a premium packaged cider.[4]

The Magners brand is the title sponsor of rugby union's Celtic League featuring the top teams from Ireland, Wales and Scotland. Magners sponsored the 2007 Brighton Festival Fringe.[4] The company also once produced Cidona, a popular soft drink in Ireland which along with all of the companys other soft drinks was sold to Britvic in 2007.

The Magners brand was also one of the main sponsors of the 2009 Edinburgh Festival Fringe and is the main sponsor of the Glasgow International Comedy Festival.

Coriolanus

phill106 wrote: »

[edit] History
Commercial cider production was started in Clonmel, County Tipperary in 1935, by local man William Magner.[1] Magner bought the orchard from a Mr Phelan from Clonmel. Magner quickly established a successful business, and in 1937 he joined forces with the English cider-makers H. P. Bulmer and Company.[2] Dowds Lane in Clonmel was the location of this burgeoning enterprise.

In 1949 Magner withdrew from the business and the Bulmers name came to the fore. However H.P. Bulmer maintained international rights to the Bulmers trade mark, which prevented the Irish company exporting the brand from Ireland.

In 1964 the company name was changed to Showerings (Ireland) Ltd. Soon after, the company moved its main processing operations to a new complex at Annerville, five kilometres from the centre of Clonmel heading east on the N24 Waterford road, which was opened in 1965 by the then Taoiseach, Seán Lemass.

Interesting!

phill106

Nevore wrote: »

Interesting!

Indeed! Who would have thought that bulmers was the english name, magners was the irish name, but they swapped markets!

Coriolanus

phill106 wrote: »

Indeed! Who would have thought that bulmers was the english name, magners was the irish name, but they swapped markets!

Well, I know I thought it was the other way around and that some perfidious Albion had copyrighted the name under the name of an honest Irishman.
Bit disappointed now. There's really nothing else I have left to blame on the Brits.

Sonnenblumen

What's the big deal, Jungle juice is Jungle juice, no matter what the jungle?

starbelgrade

Bulmers is rank. It is the choice of hobos, under-age drinkers & people who don't know any better. I would say that I have no idea why it's so popular, but the demographics of the afformentioned groups are surprisingly quite high.

artanevilla

English Bulmers is alot dryer and a bit foamier than Magner/Irish Bulmers. They are a different drink, it's just a naming rights thing.

sceptre

Nevore wrote: »

Bit disappointed now. There's really nothing else I have left to blame on the Brits.

There's the tyranny and the child-washing and the gnashing of teeth and so on. That's usually enough for a core group of Politics posters, a popular grouping up north and for about half of Scoland. Oh and all of France. Perhaps they'll tuk awr jawbs.