Danny Dyer sacked by lads mag

xzanti

http://www.guardian.co.uk/media/2010/may/07/danny-dyer-zoo-magazine1

Danny Dyer's column has been dropped by lads' magazine Zoo after telling readers in his agony uncle column that a heartbroken boyfriend should "cut his ex's face, so no one will want her".


"As an immediate result of an ongoing internal inquiry following an indefensible comment published in this week's issue, Zoo has decided to bring the Danny Dyer column to an end," said a spokeswoman for the magazine.

In response to a letter about getting over a split from a girlfriend, the Football Factory actor and TV presenter said: "You've got nothing to worry about, son. I'd suggest going out on a rampage with the boys, getting on the booze and smashing anything that moves. Then, when some bird falls for you, you can turn the tables and break her heart. Of course, the other option is to cut your ex's face, and then no one will want her."

It is understood that Dyer's weekly advice column is dictated over the phone to a member of the magazine's staff, a common practice in the magazine industry.

In the Sun Dyer, who has presented a number of TV shows and featured in nearly 30 films, was reported as saying: "This is totally out of order, I am totally devastated. I have been completely misquoted. This is not the advice I would give any member of the public. I do not condone violence against women."

At the time of publication, Dyer's agent had no comment on the matter.

Zoo said that in next week's issue the space for Danny Dyer's column will be devoted to "driving awareness to the issue of violence against women".

The magazine, which has given a "substantial" donation to Women's Aid, apologised again for publishing the column and said that it "condemns and violence against women".

A spokeswoman for Zoo's publisher, Bauer Media, said: "Due to an extremely regrettable production error, an inappropriate and indefensible response to a letter has appeared in this week's issue. Zoo editor Tom Etherington apologises unreservedly for any offence the response may have caused and has launched an internal inquiry to ensure lessons are learnt. Zoo and Danny Dyer condemn any violence against women. A donation will be made to Women's Aid."

The Zoo column sparked outrage. Holly Dustin, manager of the End Violence Against Women coalition, said: "Danny Dyer's advice to a Zoo magazine reader to 'cut' his ex-girlfriend's face is truly stomach-churning. Violence against women and girls is no joke but a dreadful reality for too many."

Ceri Goddard, chief executive of the Fawcett Society, added: "It is appalling that a writer thought this acceptable and that the editor let it through. I can only assume that Dyer thought he was being ironic. But I would like him to explain that to a woman who is a victim of violence. I am worried that this does show an attitude that jokes about violence against women are fair game."

Alex Woolliscroft, who wrote the letter to Dyer's column, told the Guardian earlier this week that he too was seeking an apology. "It does change my view of the magazine for printing it and the man. I did it because I wanted some advice. His advice was a bit sick. I was with the girl for a year and would never think about trying to hurt her," he said.

Dyer's advice has previously included such thoughts as this to a reader who complained about his girlfriend's pubic hair: "Maybe set light to the muff hair. That stuff goes up quick, like a thatched roof."

The magazine, which is owned by Bauer Media, had a weekly circulation of 102,043 in the second half of 2009, a 29.9% year-on-year fall, according to the most recent ABC figures.

Absolute moron, I was a big fan of his.. til now of course..

I seriously hope this was a joke by the editors or something.. In any case it's extremely irresponsible of them to let it go to print :mad:

walshb

How was anyone ever a fan of this twat. Wannabe gangsta. Complete and utter tool!

MagicMarker

What a fúcking tosser.

Sir Digby Chicken Caesar

he's a moron, but it was very clearly just a joke. Some people just need to clear the sand out of their vaginas

Krusader

How did the editor let that go to print

Dymo

He's one of these want to be hardman like the Dj fella Harvey, always trying to be untra cool on tv shows but in reality he just a prat.

MistyCheese

Crosáidí wrote: »

How did the editor let that go to print

And to think, he phoned it in. So someone heard it, wrote it down, submitted it and then someone else approved it!

Degsy

A pwopah wankah..he soon showed how much of a yellow-bellied cur he really is when he was interviewing some black debt collector/villian a while back and the guy showed him his "technique" for dealing with late payers.
Dyer dropped his "pucckah,pwopah naughty" act in a second and looked like he was actually gonna cry.
A tosser and a pathetic false numpty.

xzanti

Haven't really seen any off his stuff past Human Traffic tbh.. Great film

Michael B

It's Zoo mag for fook sake. How could anyone take that seriously? Major overreaction, there's a lot worse said in that magazine!

gravityisalie

Crosáidí wrote: »

How did the editor let that go to print

exactly , its not like he was on live tv or radio , the editor should take at least some of the blame

remember with the whole rusell brand/wossy/andrew sachs dibacle? that was prerecordred , the producers should have caught that and edited
it as well

maybe the magazine wanted the controversy to boost sales