A Pint of F*cking Hell please!

AnonoBoy

http://www.spiegel.de/international/zeitgeist/0,1518,686305,00.html

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German Firm Wins Right to Make Beer Called 'F*cking Hell'

The EU's trademarks authority has permitted a German firm to brew beer and produce clothing under the name "F*cking Hell". It may be an expletive in English, but in German it could refer to a light ale -- Hell -- from the Austrian town of ****ing. Whether it will be brewed there is another question.

The European Union trademarks authority has permitted a German firm to register the brand name "F*cking Hell" for a new beer, much to the irritation of the Austrian village of F*cking.

In English, the term "F*cking Hell" is just an expletive used to express irritation or surprise. In German, it could refer to a light ale from F*cking in Upper Austria, because "Hell" is a term for light ale in southern Germany and Austria.

The problem is that F*cking has no brewery, and the town's mayor, Franz Meindl, is not aware of any plans to build one there, Austrian public broadcaster ORF reported on its Web site.

The Trade Marks and Designs Registration Office of the European Union said in a statement that it had rejected a complaint that the trade mark "F*cking Hell" was upsetting, accusatory and derogatory.

"The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell," the Office said in its statement.

EU Trademark Office Has No Problem with Name

"F*cking Hell" was an "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed," the Office added. "Nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages."

That is good news for German marketing executives Stefan Fellenberg and Florian Krause, who own the rights to the brand name, and who had referred to the town of F*cking in their application to register it.

Tittelconsulting, a marketing agency, said in a statement on Monday that the owners will use the trademark to manufacture a variety of products including clothing and beer. "It includes the marketing of a beer among other things," Tittelconsulting said in a statement.

The new brew was likely to be presented in August or September, it added. Contacted by SPIEGEL ONLINE, Fellenberg declined to give further comment, so it's unclear where the beer will be brewed.

It is likely to heighten F*cking's fame, which is something Meindl, the town's mayor, isn't happy about, given the trouble the name has caused it over the years. "Twelve or 13 town signs have been stolen. We've taken to fixing them with concrete, welding and rivets."

The Bavarian towns of Kissing and Petting have the same problem, as does the eastern German town of Pissen. But so far, there are no plans to name a beer after them.

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So would you have a few cans of F*cking Hell on a Friday night or would you rather drink F*cking Hell on draught?

Dravokivich

Fúcking hell... hook it to my VEINS!!!!!!!!

That_Guy

I'd rather have a pint of this

prinz

Reminds me of Bierbitzch... could never see that working in Ireland tbh.

https://www.youtube.com/watch?v=2sGlCgxYZVI

epgc3fyqirnbsx

Marketing genius

Midnight_EG

Bout time Hell Froze Over.

SugarHigh

Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo.

AnonoBoy

SugarHigh wrote: »

Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo.

While I admire your varied use of the word buffalo I fail to see the relevance.

ejmaztec

AnonoBoy wrote: »

While I admire your varied use of the word buffalo I fail to see the relevance.

Perhaps it's shorthand for "Fucking hell, I'm being chased by a herd of buffalos"?

OutlawPete

I can't think of a witty reply so I'm waiting Anono's reply to the thread.

Oh wait ..

EDIT: Wait, I just thought of one.

When your driving home pissed and the Guards stop you and ask you have you been drinking and you reply:

"Fuckng Hell Guard"

That's as far as got, couldn't think of a punchline.

Or..

"Just one, fucking hell Guard".

Again, I'm sure there's a punchline here somewhere to finish off the joke.

Maybe others can embellish on it :cool:

ShagNastii

https://www.youtube.com/watch?v=

http://www.youtube.com/watch?v=fFqNkIzA_2I

You all know it.

Forward to 20.00

ScumLord

As long as it destroys liver and brain cells I'm game.

ejmaztec

OutlawPete wrote: »

I can't think of a witty reply so I'm waiting Anono's reply to the thread.

Oh wait ..

EDIT: Wait, I just thought of one.

When your driving home pissed and the Guards stop you and ask you have you been drinking and you reply:

"Fuckng Hell Guard"

That's as far as got, couldn't think of a punchline.

Or..

"Just one, fucking hell Guard".

Again, I'm sure there's a punchline here somewhere to finish off the joke.

Maybe others can embellish on it :cool:

or in the pub:

Give me a pint of fucking beer.


That'll be €15 to you, you ill-mannered cunt.