ABC's for July-Dec 2009 v July-Dec 2008

IRE60

Anyone with an interest in the circulations of the papers available on the shelves - here you go. PDF attached.

bogmanfan

The English papers are taking a hammering here. Maybe people have stopped buying a second paper?

IRE60

Well they are, all papers are. Sunday market is most definitely suffering from a reduction in multiple purchase. Like for like sales in the Sunday market are down 172,000 since 2000 - some drop.

But of late, News Int have suffered at the hands of Dunnes as they don't/won't stock them any more (not the mail/times.......) and that hit S. Times, The sun and News Of the World badly in the last 6 months.

Elmo

bogmanfan wrote: »

The English papers are taking a hammering here. Maybe people have stopped buying a second paper?

The only increases are seen by The Sunday Times, The Irish Mirror and just 10 extra for the Daily Express.

All news papers seem to be being hammered.

But of late, News Int have suffered at the hands of Dunnes as they don't/won't stock them any more (not the mail/times.......) and that hit S. Times, The sun and News Of the World badly in the last 6 months.

They don't stock the Irish Times either ????

kpbdublin

One of the interesting figures here is the spectacular drop of the I Times. The indo has been declining for a few years, but by small amounts, and is still way ahead of the IT. The IT has only recently started to lose sales, but this is a spectacular drop.

jdivision

To be frank it's because it's terrible. It's all yesterday's stories today and the amount of press releases reproduced is shocking.

kpbdublin

As well as the obvious recession angle, I think we are seeing the Internet effect. The Internet generation is growing up and many of them do not read newspapers offline.
The generations of avid offline newspaper readers are dying off. This phenomenon seems to have happened later in Ireland than elsewhere.
Newspapers may have been cushioned by our rapid rise in population.
Also I think a big factor is the decline of the second paper(particularly on Sunday). The Sunday Times is doing well, because it is pretty comprehensive for comment, TV, sport, business.
Someone also told me that the IT got a lot of orders of copies from businesses, and these orders have fallen back as businesses cut costs (or close).

Elmo

kpbdublin wrote: »

As well as the obvious recession angle, I think we are seeing the Internet effect. The Internet generation is growing up and many of them do not read newspapers offline.
The generations of avid offline newspaper readers are dying off. This phenomenon seems to have happened later in Ireland than elsewhere.
Newspapers may have been cushioned by our rapid rise in population.
Also I think a big factor is the decline of the second paper(particularly on Sunday). The Sunday Times is doing well, because it is pretty comprehensive for comment, TV, sport, business.
Someone also told me that the IT got a lot of orders of copies from businesses, and these orders have fallen back as businesses cut costs (or close).

Also The Irish Times going free on the Internet in the last year.

The Sunday Times TV guide selling point will die as more people get Digital with Free 7 day listings.

I bought the Sindo today because someone want to read Willie O'Dea's article :rolleyes: but generally only buy the Sunday Business Post.

IRE60

as for the reporting of the figures in the SBP - jeese - what utter rubbish. To print the statement:
“The numbers refer to the last six months of 2009 only. Full year numbers are not available for British-owned titles"

not available because we didn't look hard enough, perhaps.

Elmo

IRE60 wrote: »

as for the reporting of the figures in the SBP - jeese - what utter rubbish. To print the statement:
“The numbers refer to the last six months of 2009 only. Full year numbers are not available for British-owned titles"

not available because we didn't look hard enough, perhaps.

The Sunday Indo reported a 64,000 increase in Readership.

IRE60

it was 90k!

Elmo

IRE60 wrote: »

it was 90k!

But they didn't run with how many newspapers they didn't sell.

IRE60

it was a shocking analysis. If you are going to do a bit under the banner of 'Media and Marketing' get the facts correct!!

sataction

I notice that The Examiner has dropped below 50K for the first time. Maybe its time it went tabloid. A great paper for news and sport awful for features.

One important point, you need to take into account the number of copies sold at full price not given away at a nominal price. I am sure O'Brien sandwich bars don't pay for the copies of the Independent left around their coffee shops.

IRE60

sataction wrote: »

I notice that The Examiner has dropped below 50K for the first time. Maybe its time it went tabloid. A great paper for news and sport awful for features.

I doubt that would help too much

sataction wrote: »

One important point, you need to take into account the number of copies sold at full price not given away at a nominal price. I am sure O'Brien sandwich bars don't pay for the copies of the Independent left around their coffee shops.

The 'bulks' are a dangerous road - one that if you go down, it's difficult to 'u- turn' again.