Economies of Scale...

Overheal

http://consumerist.com/2010/02/bottle-of-sprite-includes-free-inch-long-cockroach.html

Coca-Cola in China has been fined 2.05 yuan (30 cents) after a customer found a cockroach just over an inch long inside a bottle of Sprite. At least it wasn't Coke or another cola, because then the customer wouldn't have noticed until the bug was in his mouth.

“
A man surnamed Gao, who bought a box of soft drinks containing 24 bottles of Sprite on June 23, 2007 from a supermarket in Beijing, found a three cm long cockroach-like insect inside one bottle of the popular drink. Gao took the company to Daxing court in 2008, asking for 5.1 yuan [75 cents]. The amount included 2.05 yuan for the bottle, 2.05 yuan as a penalty, and 1 yuan in psychological damage. He additionally requested an official apology from Coca Cola.
"I don't want money. It's a lawsuit concerning public interests," Gao told the Beijing News, adding that all his family members have given up the famous brand's products because they are "disgusting".
”

The company has not issued an apology, and the case has been appealed to a higher court.

First off, thats a low price!

But that someone would bother going to the trouble of suing over such a small amount (and that China would waste energy with such a court case) is fairly amusing.

Political Stereotype would seem to suggest Gao would have simply been shot for speaking out of turn..

Joey the lips

Personally I never got the sue nation culture. So there is a cockaroch in his sprite.

How many people dont wash there hands after going the toilet????

I always figure that unless you become sick or something sueing for thousands is just oppertunistic


As for emotional stress.... Jesus I heard it all.