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Anyone any experience with mail order catalogues in Ireland ?

  • 06-12-2009 8:10pm
    #1
    [Deleted User]
    Posts: 2,138 ✭✭✭


    As the titles suggests, I've found a niche that would work very well over here HOWEVER it's not suitable to sell on the internet as the product is not known and therefore there is 0 demand for [exact name of product] as of yet and I don't want to sell into retailers yet as I'd like to have a soft launch to test the market first and only the exclusive stores would be interested but that eliminates leverage (I've worked it out).

    It's definitely something that would work in a mail order catalogue however I'm not interested in sending people unsolicited crap i.e. spam and will not entertain this.

    So, any ideas on how mail order catalogues work in Ireland ?

    The niche does exist in the UK and would succeed online and this is something I'm currently looking into.


Comments

  • #2
    TheCostumeShop.ie: Ronan
    Company Representative Posts: 1,740 ✭✭✭TheCostumeShop.ie: Ronan


    I think you'd have to test and prove the market before approaching mail order catalogs. I'd go with a website and a guest slot on TV3 or some appropriate medium like that, to gauge (and prove) customer sentiment.

    Would also be focusing on protecting the idea from copycats if possible with licensing agreements or at the very least be the first to market with enough attention that the rest seem copycats.


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