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PR Companies Rates

  • 02-12-2009 4:23pm
    #1
    Chubbcakes
    Closed Accounts Posts: 113 ✭✭


    I am speaking to some PR companies for my business; what's the going rate and how do they work out their rates?


Comments

  • #2
    Sonnenblumen
    Registered Users, Registered Users 2 Posts: 5,834 ✭✭✭Sonnenblumen


    Chubbcakes wrote: »
    I am speaking to some PR companies for my business; what's the going rate and how do they work out their rates?

    It can range from €90.00 - € 200.00 with most being € 150.00+/hr. :eek:

    You should encounter no problems in them informing you about their charging rates, which is usually done in an itemised proposal!!


  • #3
    kenbrady
    Closed Accounts Posts: 404 ✭✭kenbrady


    Chubbcakes wrote: »
    I am speaking to some PR companies for my business; what's the going rate and how do they work out their rates?
    depends what you want done ?
    lots of good single person pr people, who will do a one off job.

    A huge amount of pr pieces are advertorials and you can contact the advertising section of the news paper to buy one.
    Or take out a small ad and say you want a pr article included.


  • #4
    jimmmy
    Closed Accounts Posts: 2,539 ✭✭✭jimmmy


    Some top companies eg Ryanair, do not use them at all. Michael O'Leary was on the radio recently and he had some choice words to describe what he thought of PR people. He said he would never waste money on them. His track record is not bad, he grew (from humble beginnings a few decades ago ) Ryanair in to the worlds biggest airline, in a very competitive industry.


  • #5
    Daisy D
    Closed Accounts Posts: 54 ✭✭Daisy D


    jimmmy wrote: »
    Some top companies eg Ryanair, do not use them at all. Michael O'Leary was on the radio recently and he had some choice words to describe what he thought of PR people. He said he would never waste money on them. His track record is not bad, he grew (from humble beginnings a few decades ago ) Ryanair in to the worlds biggest airline, in a very competitive industry.

    Are you joking me??

    Michael O'Leary is possibly the WORST PR rep ever. He may be business savvy which is useful, but he even admitted (at the interview you're referring to) that his personality has taken over what Ryanair is. Hence why everyone has a negative opinion of the company. People use it because it's cheap, but that's it...their track record for customer service, PR etc is shocking! Absolutely abissmal!!


  • #6
    kenbrady
    Closed Accounts Posts: 404 ✭✭kenbrady


    Daisy D wrote: »
    Are you joking me??

    Michael O'Leary is possibly the WORST PR rep ever. He may be business savvy which is useful, but he even admitted (at the interview you're referring to) that his personality has taken over what Ryanair is. Hence why everyone has a negative opinion of the company. People use it because it's cheap, but that's it...their track record for customer service, PR etc is shocking! Absolutely abissmal!!
    You clearly don't understand PR.

    PR is about getting a message out to the public, who ever you want to target.

    Ryanair is the low cost airline, that is their brand.

    Everything Michael O'Leary does re enforces that brand image. He is the ultimate PR machine for Ryanair, now he might not work for a different brand. But you would need to spend millions on a PR firm to do what Michael O'Leary has done for Ryanair in term of delivering a message, raising awareness and getting noticed.


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  • #7
    jimmmy
    Closed Accounts Posts: 2,539 ✭✭✭jimmmy


    Daisy D wrote: »
    Hence why everyone has a negative opinion of the company.
    Not true. They would not have grown to be the biggest airline in the world if "everyone has a negative opinion of the company.". They will carry , what, somethng like 60 or 70 MILLION people this year I believe. Unlike Aer Lingus they are not losing money big time. As said before, when Michael O'Leary was on the radio recently he had some choice words to describe what he thought of PR people....he said he would never waste money on them, or ever let one in the door of his organisation. What a waste of money they are. So says the head and driving force behind probably Irelands most successful company, the one which had humble beginnings with only one plane in the Ireland of the 1980's, and now which is one of the few well known Irish brands recognised around Europe ( apart from Guinness, which we are known for too, but which was established centuries ago ). Be proud of Ryanair. As he says himself, Ryanair made sure never to have anything to do with PR people.


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