How to market to retiring people with lump-sum business.

jimmmy

Try to think of the target market with highest disposable income. Not students, not people in their first job saving for a car, not people trying to pay a mortgage / raise kids / pay school + uni expenses. It has to be retired people, specifically those retired people with defined benefit pensions, who have high disposable income, after their kids are reared, mortgage paid off etc. A few people from the private sector have defined benefits pensions and lump sums to invest -but a thought struck me when another poster who has worked in an auctioneers office revealed that in their experience most people who purchased holiday homes were public servants - specifically teachers. Public servants who retire after completion of service can retire with a tax free lemp sum of 18 months salary....mmmmnnn. Now that people are not buying property I wonder where does all this windfall tax free lump sum money go ? Some Gardai care retiring aged 50, with a pension pot worth 1.3 million. Is there a magazine for retiring public servants , where one can research the market more? Not so much a "toys for big boys type" business, but " purchases for the grey boys" business. With the population getting older , it should be a lucrative business segment. Saga market to this segment of the market in the UK. There may be lots of different niches in the market eg escorted holidays, chairlifts, house-minding, etc etc. One of the dragons from Dragons Den in the UK made his initial fortune with nursing homes. Anyone any ideas ? It makes sense to want to market to those with money....eg lump sums of 80 or 90 grand. As someone once said, do not try to sell to poor people....in Africa they sometimes buy one sock one day and come back another day when they can afford the second sock.

stepbar

Market what product exactly???

It seems like you're looking for someone to give you an idea......

Atlas_IRL

jimmmy wrote: »

As someone once said, do not try to sell to poor people....in Africa they sometimes buy one sock one day and come back another day when they can afford the second sock.

So you follow the advice of someone you says do not sell to a big percentage of the worlds population...

RoadKillTs

Just reminded me of this

Lplated

Given that you have this quote attached to your profile...

"" The country is borrowing 500 million euro a week - and increasing- to maintain public sector pay and pensions at these shameful levels.......what will you tell your kids and grandkids when they struggle to pay the interest on these borrowings and ask you why did we let it happen ? ."

... I guess you're looking for some way to personally relieve overpaid public servants of their shameful level of income?

You could just run for public office on a campaign of tax/reduce public spending...