Prospects for freelance visual merchandising?

Cianos

Hey folks,
I was wondering what the prospects these days would be for a freelance visual merchandiser, doing mainly shop fronts, window displays etc.

Do you think that most shops would be averse to hiring someone in to do such a job given the economic climate, or would enough see it as a worthy investment to pull more customers in and increase sales?

Any advice and other tips would be greatly appreciated

Bikerbhoy

Cianos wrote: »

Hey folks,
I was wondering what the prospects these days would be for a freelance visual merchandiser, doing mainly shop fronts, window displays etc.

Do you think that most shops would be averse to hiring someone in to do such a job given the economic climate, or would enough see it as a worthy investment to pull more customers in and increase sales?

Any advice and other tips would be greatly appreciated

Hi there

Are you talking about window display within shops OR advertising like on windows / streets etc ?? or both

Cianos

Bikerbhoy wrote: »

Hi there

Are you talking about window display within shops OR advertising like on windows / streets etc ?? or both

I'm talking about window displays in the shops themselves, so presenting the stock well and dressing the window to make it more appealing.

cheers

tombull82

I know there is a guy in Carlow who does alot of the shop windows, I must say they do look good, you can normally tell if they have been done by him as opposed to the owners. I believe he makes good money for it.

Cianos

tombull82 wrote: »

I know there is a guy in Carlow who does alot of the shop windows, I must say they do look good, you can normally tell if they have been done by him as opposed to the owners. I believe he makes good money for it.

Cheers. Any idea what his name is or if he has a site, or even what he charges?

tombull82

Cianos wrote: »

Cheers. Any idea what his name is or if he has a site, or even what he charges?

Not off hand but i will try to find out

madonna123

I work as a visual merchandiser. I work for a number of high street fashion brands. I am working in one geographical area at the moment but for a while I covered all around the south east.

Visual merchandising is probably one of the most important factors in retail.

Many customers will shop complete looks based on visuals.

If you have a good merchandiser that is very well knowledged in the area in which you are retailling in it is the making of your business.

Footfall can be increased by 40% due to the correct window viusal merchandising..
Once the customer is pulled in store, the internal visuals must complement the external looks.
IE.. continue the flow with in the store.. each window look can be shopped easily within the store.

In the case of fashion.. fashion customers are the most fickle out there.. They make up there minds in the 1st 2 minutes whether they are intending to buy in a certain store.

If you have a badly merchandised store that has confusing styles and over/under stocked rails the customer leaves.. without exploring the product. Even if you have a far superiour product to any of the competition.

the key= visually.. plant the seed for the customer... create a concept..

Most customers have no idea what they want.. you need to show them!!