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How Do Big Companies Target School Age

  • 14-10-2009 2:48pm
    #1
    flash harry
    Closed Accounts Posts: 511 ✭✭✭


    Hi all

    I was wondering could any marketeers tell me how companies target school aged kids (12-18 yr olds)?

    I know TV/Radio/Social Media etc but is there any direct ways OR magazines they use, specifically in Ireland.

    Any pointers appreciated.

    FH


Comments

  • #2
    kenbrady
    Closed Accounts Posts: 404 ✭✭kenbrady


    flash harry wrote: »
    Hi all

    I was wondering could any marketeers tell me how companies target school aged kids (12-18 yr olds)?

    I know TV/Radio/Social Media etc but is there any direct ways OR magazines they use, specifically in Ireland.

    Any pointers appreciated.

    FH
    Social networks would be the best for that age group.
    Pick a company that targets this group and monitor their marketing campaigns


  • #3
    flash harry
    Closed Accounts Posts: 511 ✭✭✭flash harry


    thanks Ken

    in practical terms how would you do that?

    just googling them? or jsut trying to keep an eye out for them?


  • #4
    kenbrady
    Closed Accounts Posts: 404 ✭✭kenbrady


    flash harry wrote: »
    thanks Ken

    in practical terms how would you do that?

    just googling them? or jsut trying to keep an eye out for them?
    Is it the kids going to school, who will be your customers ? or are you using them to get to someone else ? Advertising in schools is a non runner.

    Look at the tesco/mars free stuff for school campaigns, teachers would tell children to collect tesco vouchers for computers mars, wrappers for sports gear, that could be a tactic. 'Doodle 4 Google'

    BT young scientist competition is another one, with the sponsorship route.


  • #5
    flash harry
    Closed Accounts Posts: 511 ✭✭✭flash harry


    no the intention is the kids school goer would be getting a useful booklet say, and we want to fund it by advertising. So it's the people who would want to target them are our target if you get me.

    FH


  • #6
    kenbrady
    Closed Accounts Posts: 404 ✭✭kenbrady


    flash harry wrote: »
    no the intention is the kids school goer would be getting a useful booklet say, and we want to fund it by advertising. So it's the people who would want to target them are our target if you get me.

    FH
    I don't thing that's allowed, INTO kicked up a big fuss about corporates getting into school and marketing to kids, there are rules about it, best to check.

    But if you can do it, 12-18 pretty much everyone would want a piece of them, pick the biggest brand name, with the most cash and offer it to them.

    Clothes & Foot ware
    Food & Drinks
    Phone Companies
    Toys & Video games


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  • #7
    flash harry
    Closed Accounts Posts: 511 ✭✭✭flash harry


    thanks Ken - will look into the INTO thing


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