Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Please note that it is not permitted to have referral links posted in your signature. Keep these links contained in the appropriate forum. Thank you.

https://www.boards.ie/discussion/2055940817/signature-rules
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

How are aftermarket companies / motorfactors trying to get you to spend money?

  • 14-10-2009 12:21am
    #1
    gizmoiddy
    Closed Accounts Posts: 6 ✭


    Hi

    I'm wondering if anybody has seen their local motor factor or any company selling parts trying something different to drum up sales?

    My local factors dont seem to be doing anything except cut the staff numbers and hours.

    Surely someone somewhere is actually trying something that they didnt try before to increase sales?


Comments

  • #2
    OldmanMondeo
    Registered Users, Registered Users 2 Posts: 3,009 ✭✭✭OldmanMondeo


    As someone who works in the area, most work in drumming up sales has been more for the trade guys as these would be the biggest customers. But in general prices have dropped on a lot of parts. Promo's have always been run to get MF to purchase quality product at the right price.

    The general public walking into a motor factors only respresents a small percentage of income to a MF, but a MF will get a higher mark up from the general public.

    There is organisation like SIMI for the motor factors, maybe they should look are getting one set up to encourage people to stop buying parts on the internet and go into their local factor who can supply OE products at resonable prices.


  • #3
    iddy
    Closed Accounts Posts: 41 ✭iddy


    I worked for motor factors and their suppliers for about 10 years but got out of the game about 5 years ago so I'm not really in touch with what's going on now but I still have trade accounts with 2 factors and there doesnt seem to be much new coming with the monthly statements.

    On the whole it looks like the trade are sitting back waiting for customers to come to them, I haven't seen any effort at getting customers in - not even a "your car is due a service" email or letter from the garage.

    So apart from dropping prices, which the MF may or may not have actually passed on in full, or even told the trade customers about, has anybody seen an effort somewhere to drum up business?


Advertisement