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The world's first free quality

  • 05-10-2009 12:15am
    #1
    not bakunin
    Registered Users, Registered Users 2 Posts: 265 ✭✭


    Thought that this was fairly interesting:

    http://www.thisislondon.co.uk/standard/article-23751782-a-bright-future-for-your-evening-standard.do#

    looks as though it'll be the first quality to go free in the world...

    some readers seem annoyed though, as the incentive may be lost for shops further from the normal catchment area to stock the paper.

    Also, despite what the editorial team promise, will it be possible to survive without dumbing it down for the masses?

    any thoughts.....


Comments

  • #2
    kpbdublin
    Closed Accounts Posts: 156 ✭✭kpbdublin


    The Evening standard would not be considered a quality/broadsheet paper. It's more like the Daily Mail.


  • #3
    badaction
    Closed Accounts Posts: 10 ✭badaction


    Awful newspaper just like the Daily Mail used to be owned by the same company. Every story had a right wing spin.


  • #4
    not bakunin
    Registered Users, Registered Users 2 Posts: 265 ✭✭not bakunin


    would it not be mid market, still considered more broadsheetesque than the usual free fare though?


  • #5
    kpbdublin
    Closed Accounts Posts: 156 ✭✭kpbdublin


    It's a conservative paper, but well put together. If they maintain the quality when it becomes a free sheet it will appeal to a lot of people.

    Newspaper publishers cannot decide on their business model at the moment. They cannot decide whether they should be free, and live on advertising volume, or earn revenue from cover prices.

    While the Russian owner of the standard is going free, Rupert Murdoch has closed his free London paper.

    We are seeing the same flip-flopping on internet paper sites, with Murdoch moving towards a paid-for model.


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