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Arthurs Day

  • 25-09-2009 7:32pm
    #1
    RedorDead
    Registered Users, Registered Users 2 Posts: 1,596 ✭✭✭


    What does everyone think? Personally i think its one of the best executed marketing campaigns in years. Guinness guinness guinness was all the buzz yesterday. Dublin city centre was mental - taxi drivers and business owners are saying it was their busiest day since last Christmas. People that dont usually drink guinness were downing it like theres no tomorrow last night. A triumph of marketing in my opinion.

    Any views?


Comments

  • #2
    abouttobebanned
    Closed Accounts Posts: 6,943 ✭✭✭abouttobebanned


    I have to agree.

    I'd really love to know where they pull the money out of though.


  • #3
    ed6hellsfresh
    Closed Accounts Posts: 331 ✭✭ed6hellsfresh


    I agree, I think they really did a bang up job. I used to hate Guinness, well the first 3 pints I had, I started to like it after that. Creating buzz about the drink, and reducing the price to 2.50 in a lot of places got alot of people past that barrier of a few pints I reckon!

    Love to know how much it set them back though


  • #4
    MrStuffins
    Registered Users, Registered Users 2 Posts: 19,323 ✭✭✭✭MrStuffins


    Absolute marketing guinne...... i mean genius!

    iT's gotten so much exposure and you wouldnt believe the amount of people i know who went out just because of this special day, it was like a version of Paddys Day


  • #5
    spartan1
    Registered Users, Registered Users 2 Posts: 102 ✭✭spartan1


    abouttobebanned wrote: »
    I have to agree.

    I'd really love to know where they pull the money out of though.

    They generated so much money worldwide from yesterday they rpobably made a MASSIVE profit out of the day, Like hallmark coming up with days to celebrate we were absolute puppets running into pubs at 17:59 to toast a pint of Guinness, free or not

    Guinness is owned by Diagio, and just look at all the other brands owned my Diagio http://www.diageo.com/en-row/Ourbrands/
    they own nearly every drink in the pub

    Everyone went on benders and even if only had one pint of free guinness ended up giving diagio all their money .....again

    An absolutely fabulous execution of marketing ! Hats off diagio


  • #6
    DublinWriter
    Registered Users, Registered Users 2 Posts: 9,560 ✭✭✭DublinWriter


    Stephen Fry once described Feng-Shui as the ancient oriental art of getting idiots to part with their money.

    Replace 'Feng-Shui' with marketing and you'll see where I'm coming from.

    As one of most dysfunctionally alcoholic peoples on the planet, is it only me that sees the irony of this shill-fest?


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