How much to charge

PaulieC · 24-09-2009 2:29pm #1

just got a phone call from an ad agency who want to use a pic of mine for a half page ad in both the times and the independant tomorrow. I need to ring them immediately to let them know...how much should I charge ???

Paulw · 24-09-2009 2:39pm

€500? €250? How much do you think it's worth? Pick a number and add 50.

Quackles · 24-09-2009 2:39pm

I have no idea, but congratulations

smash · 24-09-2009 2:42pm

Are they going to re run it again? Whatever you charge, charge per use...

Fajitas! · 24-09-2009 2:43pm

Find out the conditions before anything, is it just a once off they want it for? It's just for print in those two editions? Etc, etc.

Then go check out stock photo prices, and match those. If you're cheeky moneywise, they might just tell you to feic off or give you the money and not come back to you again. A reasonable, realistic, competitive offer based on what else is going, and you might find they'll be coming back to you.

Congrats

AnimalRights · 24-09-2009 2:53pm

I wonder what the AD campaign is for, I'm curious now!
Well done!

PaulieC · 24-09-2009 3:03pm

ah crap...they just rang me and they've decided to use a B&W pic from the client's own library (or rather the client did). The ad will be in tomorrow's Times and Independent, half pages both apparently.

This was the pic they wanted, so you can pretty much guess who the client was

For future reference, there is a very handy price calculator on alamy, that allows you to select usage, size etc etc and gives you a price.
Interestingly enough, there are 10 views of this pic on Flickr today, which is a lot given it's been there 2 years...

thanks for the replies all...

smash · 24-09-2009 3:08pm

no access to the photo

Fajitas! · 24-09-2009 3:11pm

You can always get back in contact and see if the clients would like to buy the image for their libraries for future use...

stcstc · 24-09-2009 3:13pm

paul

the flickr links to a private page so cant get to see it

Fajitas! · 24-09-2009 3:15pm

It's a pic of the Ulster Bank buildings on the Quays in Dublin

PaulieC · 24-09-2009 3:33pm

sorry...flickr linking idiocy on my part...

PaulieC · 24-09-2009 3:34pm

Fajitas! wrote: »

You can always get back in contact and see if the clients would like to buy the image for their libraries for future use...

I was actually thinking of that a while back :pac:

Fajitas! · 24-09-2009 3:56pm

Then get ringing!

thebaz · 25-09-2009 7:59am

Paul - saw the add, they should definitly have gone with yours - the b & w looks flat - yours would have had more of a punch and worked better IMO

Tactical · 25-09-2009 8:46am

Excellent pic, love it.

Good idea to see if they would like to consider it for their image library.

Kintarō Hattori · 25-09-2009 8:55am

How did the ad agency get your number and how did they discover your image? Excellent btw.

PaulieC · 25-09-2009 9:03am

They used this pic:

which is, as Baz says, very flat in B&W...

@Kintarō; Hattori - I think the image was found through Flickr, as there was unusual activity there yesterday, searches an what not. They eventually got my number through a friend who runs a web design business

How much to charge

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