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Tv ratings?!

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  • 25-08-2009 6:54pm
    #1
    D-A-V-E
    Closed Accounts Posts: 531 ✭✭✭


    im absolutely bewildered in how they come up with these figures, can anyone explain how they do it?


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    #2
    Delta Kilo
    Registered Users Posts: 1,212 ✭✭✭Delta Kilo


    Either do I.

    Plus They are wildly inaccurate because they don't count people without a TV Licence!;)


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    #3
    mikom
    Closed Accounts Posts: 16,391 ✭✭✭✭mikom


    D-A-V-E wrote: »
    Tv raitings?!
    im absolutely bewildered in how they come up with these figures, can anyone explain how they do it?

    They drop the first i.


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    #4
    Conor108
    Registered Users Posts: 3,871 ✭✭✭Conor108


    Company called Nielson I think.

    From Wikipedia:
    Nielsen Television Ratings are gathered in one of two ways:

    1. Viewer "diaries," in which a target audience self-records its viewing or listening habits. By targeting various demographics, the assembled statistical models provide a rendering of the audiences of any given show, network, and programming hour.

    2. A more technologically sophisticated system uses Set Meters, which are small devices connected to televisions in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. The technology-based home unit system is meant to allow market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their TV. In addition to set meters, individual viewer reporting devices, such as people meters, have allowed the company to separate household viewing information into various demographic groups, but so far Nielsen has refused to change its distribution of data of ethnic groups into subgroups, which could give more targeted information to networks and advertisers.

    Changing systems of viewing have impacted Nielsen's methods of market research. In 2005, Nielsen began measuring the usage of digital video recordings such as TiVo. Initial results indicate that time-shifted viewing will have a significant impact on television ratings. The networks are not yet figuring these new results into their ad rates at the resistance of advertisers


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    #5
    DancingQueen:)
    Registered Users Posts: 2,062 ✭✭✭DancingQueen:)


    I can't understand how actors in programmes look at a screen which shows how many people watch their show and then as it gets funnier the number increases.

    How would anyone know the programme is getting better if they werent watching it?


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    #6
    mink_man
    Closed Accounts Posts: 4,454 ✭✭✭mink_man


    DancingQueen:) wrote: »
    I can't understand how actors in programmes look at a screen which shows how many people watch their show and then as it gets funnier the number increases.

    How would anyone know the programme is getting better if they werent watching it?

    word of mouth??


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    #7
    Ostrom
    Registered Users Posts: 3,483 ✭✭✭Ostrom


    Are you asking if the technology exists to measure viewership directly as broadcast, or if they use random sample questionnaires?

    Wondered about this myself....no one has ever asked me anyway :)


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    #8
    DancingQueen:)
    Registered Users Posts: 2,062 ✭✭✭DancingQueen:)


    Makes sense, thanks I didn't think of that. :o


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    #9
    D-A-V-E
    Closed Accounts Posts: 531 ✭✭✭D-A-V-E


    go to rte 2 and put on teletext and type 369, all the viewings, stuff like 488,000 like, such a random figure you'd wonder like:confused:


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    #10
    G_R
    Moderators, Education Moderators Posts: 5,024 Mod ✭✭✭✭G_R


    i'd say that Sky/NTL/Chorus etc probably have a way to track who is watching what...

    as for terrestrial services i hav no idea


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    #11
    Mossy Monk
    Closed Accounts Posts: 28,128 ✭✭✭✭Mossy Monk


    dannym08 wrote: »
    i'd say that Sky/NTL/Chorus etc probably have a way to track who is watching what...

    as for terrestrial services i hav no idea

    No idea how Sky could do that as they do not install 2 way satellite dishes.

    http://www.boards.ie/vbulletin/showpost.php?p=61786418&postcount=4.


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    #12
    G_R
    Moderators, Education Moderators Posts: 5,024 Mod ✭✭✭✭G_R


    Mossy Monk wrote: »
    No idea how Sky could do that as they do not install 2 way satellite dishes.

    ye i didn't think about it very much tbh


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    #13
    Wertz
    Closed Accounts Posts: 11,909 ✭✭✭✭Wertz


    Easy...they pull the figures out of their arse to suit themselves.


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    #14
    parker kent
    Closed Accounts Posts: 8,289 ✭✭✭parker kent


    A certain amount of the population have boxes of some sort on their TVs that track what they watch. This sample is taken as representative of the population in total. Can't think off the top of my head how many people have that, but it would be a fair few. Then they use the percentages to come up with a figure for the population as whole.

    Edit: Found these posts about it!

    http://www.boards.ie/vbulletin/showthread.php?t=2055551008
    http://www.boards.ie/vbulletin/showthread.php?t=259312
    http://findarticles.com/p/articles/mi_m0EIN/is_2002_May_1/ai_85366961/


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    #15
    Neamhshuntasach
    Registered Users Posts: 2,168 ✭✭✭Neamhshuntasach


    Delta Kilo wrote: »
    Either do I.

    Plus They are wildly inaccurate because they don't count people without a TV Licence!;)

    Or people with more than one television set in the house. Otherwise Wes Mantooth would be number 1.


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