Smithwicks rebrand

Mimikyu · 25-08-2009 2:38pm #1

This post has been deleted.

BeerNut · 25-08-2009 2:48pm

It destroyed my theory that Smithwick's was about to be discontinued as it was the only Diageo beer which hadn't been given a garish new keg font. Oh well.

Anyway: I absolutely hate the trend towards bigger, flashier, more elaborate keg fonts. It's an arms race between the big brewers in which the drinker loses by having to put up with uglier bars.

kenmc · 25-08-2009 2:55pm

BeerNut wrote: »

It destroyed my theory that Smithwick's was about to be discontinued as it was the only Diageo beer which hadn't been given a garish new keg font. Oh well.

Pity. would be no loss if it went away TBH, tried to like it but can discern no flavour from it whatsoever. Porterhouse Red kicks it's ass every time.

oblivious · 25-08-2009 2:58pm

Is this part of the re branding imaginary?

http://www.smithwicks.ie/Catlaughs+08home.htm?me=yrzgwuzp3hm151u4dbxzinme

Mimikyu · 25-08-2009 3:06pm

This post has been deleted.

BeerNut · 25-08-2009 3:08pm

Yeah.
"We need a radical departure from our mostly-green branding."
"Mostly red?"
"Brilliant!"
"That'll be €1,000,000 please."

Fallen Buckshot · 25-08-2009 3:56pm

Yah they had to change Smittys to red so they could change Harp to green

IronMan · 25-08-2009 5:30pm

Now if the good peopleat Diageo were to produce an Ale that actually tasted of something, then I might give it a try. Pure swill.

IronMan · 25-08-2009 5:33pm

BeerNut wrote: »

Anyway: I absolutely hate the trend towards bigger, flashier, more elaborate keg fonts. It's an arms race between the big brewers in which the drinker loses by having to put up with uglier bars.

The shining knight of the Irish brewing industry Galway Hooker has a big, flashy keg font. In Maroon.

noby · 25-08-2009 6:09pm

oblivious wrote: »

Is this part of the re branding imaginary?

http://www.smithwicks.ie/Catlaughs+08home.htm?me=yrzgwuzp3hm151u4dbxzinme

Gah - that stupid 'are you over 18?' flash page to arrive at a 'website coming soon' page.

grenache · 25-08-2009 6:37pm

Smithwicks - Essa è birra molto bene

https://www.youtube.com/watch?v=DcWfqLnut-g

Red Sleeping Beauty · 25-08-2009 8:26pm

Urgh that looks awful.

BeerNut · 25-08-2009 8:33pm

IronMan wrote: »

The shining knight of the Irish brewing industry Galway Hooker has a big, flashy keg font. In Maroon.

Mostly white, innit? Yeah, it's pretty ugly. It would annoy me when I see it in The Palace except I've already walked past the fake handpumps by that stage so am all angered out.

kenmc · 26-08-2009 7:26am

IronMan wrote: »

The shining knight of the Irish brewing industry Galway Hooker has a big, flashy keg font. In Maroon.

True, but at least it has a beer to back it up.

toiletduck · 26-08-2009 12:50pm

The new taps in particular look awful. When I first saw it I instantly thought it was a bud tap.

the beer revolu · 26-08-2009 2:52pm

The thing with Smithwick's is that it's a fine line between completely inoffensive and blandly flavourless.

Tried the White Gypsy Red Ale last night.
It's completely inoffensive!!

BeerNut · 26-08-2009 2:54pm

the beer revolu wrote: »

Tried the White Gypsy Red Ale last night.
It's completely inoffensive!!

I'm guessing that's rebadged MM Rusty. Where was it?

the beer revolu · 26-08-2009 5:39pm

BeerNut wrote: »

I'm guessing that's rebadged MM Rusty. Where was it?

Abbott's in Cork.

Served up through a stout for extra blandness!

Mimikyu · 27-08-2009 1:49pm

This post has been deleted.

Red Sleeping Beauty · 27-08-2009 9:40pm

Is this just a rebranding or is the thing getting a relaunch. Relaunch of course just meaning some promotion or whatever.

Any sign of MacArdles getting a rebrand? :pac:

Mimikyu · 27-08-2009 10:20pm

This post has been deleted.

BeerNut · 27-08-2009 11:23pm

Captain Morgan wrote: »

This post has been deleted.

I don't. I think Macarde's is in the Satzenbrau end of the range where they're waiting for the market to die of old age so they can stop making it.

Mimikyu · 28-08-2009 11:11am

This post has been deleted.

BeerNut · 28-08-2009 11:24am

Captain Morgan wrote: »

This post has been deleted.

Oh yeah. Of course. Can't bleedin' wait :rolleyes:

yknaa · 28-08-2009 11:30am

toiletduck wrote: »

The new taps in particular look awful. When I first saw it I instantly thought it was a bud tap.

And maybe that is a reason why they changed it. Bud sells well so lets go with it. I think the taps look oke and it might even get me to buy the odd pint.
I like a large bottle of McArdles every so often and really like the porterhouse red. It is a pity that Smithwicks is so bland as I reckon most people on this forum would appreciate a decent ale being available in most puts no matter how garish the tap is.

JIZZLORD · 28-08-2009 2:35pm

will this be the end of the phrase
"as fashionable as a pint of smithwicks" ?

_blank_ · 28-08-2009 2:40pm

BeerNut wrote: »

I don't. I think Macarde's is in the Satzenbrau end of the range where they're waiting for the market to die of old age so they can stop making it.

OI! :mad:

I'm only 29, and I drink Macardles whenever I see it on sale.

BeerNut · 28-08-2009 2:47pm

Des wrote: »

I'm only 29, and I drink Macardles whenever I see it on sale.

I'm sure they have a chart up in James's Gate where your demographic has a label, and an indication of how much you're actually worth to the company.

cavedave · 28-08-2009 3:41pm

Isn't the Irish red the red headed stepchild of Irish brewing? I think it is a training wheels beer for people who want to move away from Lager but not go all out crazy yet.

I loved Biddy Early's red and used to love the porterhouse red. Has the porterhouse red changed recently or just my tastes?

Red Sleeping Beauty · 28-08-2009 6:11pm

BeerNut wrote: »

I'm sure they have a chart up in James's Gate where your demographic has a label, and an indication of how much you're actually worth to the company.

I also like MacArdles!!!

cashback · 30-08-2009 9:39pm

I like ale and I'd drink Smithwicks usually over Bud/Carls/Ken. Though I'm drinking more Guinness these days. I'm just glad they're not killing it off completely. May be moving to England soon enough so I'll have a better choice of ale hopefully.

malene · 01-09-2009 10:36pm

Captain Morgan wrote: »

This post has been deleted.

U got new beer mats, new glasses?? In Meath, we celebrate ANYTHING we get from Diagio!!

Red Sleeping Beauty · 01-09-2009 11:04pm

malene wrote: »

U got new beer mats, new glasses?? In Meath, we celebrate ANYTHING we get from Diagio!!

That's a bit sad in all fairness.

guinnessdrinker · 01-09-2009 11:32pm

I seen the new Smithwicks tap, I kind of like it but the thing is, now I can't even remember what the old ones looked like and they were only just replaced!

oblivious · 02-09-2009 6:35am

guinnessdrinker wrote: »

now I can't even remember what the old ones looked like and they were only just replaced!

Marketing boys have earned their money

Lord Derpington · 02-09-2009 9:40am

guinnessdrinker wrote: »

I seen the new Smithwicks tap, I kind of like it but the thing is, now I can't even remember what the old ones looked like and they were only just replaced!

Something a little like this

malene · 02-09-2009 3:06pm

Alan Rouge wrote: »

That's a bit sad in all fairness.

Indeed, but when the Guinness rep, david Beggy, has a brother who owns a pub called beggys, u can see who get all the free **** in navan. :mad:

conflict of interest too? The old guiness rules were that no rep could have a pub or even be related to anyone with one. Times certainly change.

Smithwicks rebrand

Comments