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Offering Discounts - Getting it out there?

  • 06-08-2009 6:43pm
    #1
    MB74
    Closed Accounts Posts: 390 ✭✭


    Okay, so I made the decision that advertising is very expensive and sometimes difficult to guage. I have a good idea how much each new client costs in advertising. I then thought wouldn't it be great if I didn't have to advertise but could give the next new client back the marginal cost of my advertising associated with getting them through the door!!

    I am currently email (sorry world!) every email address I can find advising people this (I simplified it a little). So far I have sent a lot of emails, and yes I have got some responses but would like a few more. I really hate the idea of emailing but don't know any other way to do what I want to do on the cheap so I can give the client back their portion of my advertising bill. Has anyone any other idea?

    Thanks.


Comments

  • #2
    blue4ever
    Registered Users, Registered Users 2 Posts: 1,257 ✭✭✭blue4ever


    MB74 wrote: »
    Okay, so I made the decision that advertising is very expensive and sometimes difficult to guage. I have a good idea how much each new client costs in advertising. I then thought wouldn't it be great if I didn't have to advertise but could give the next new client back the marginal cost of my advertising associated with getting them through the door!!

    I am currently email (sorry world!) every email address I can find advising people this (I simplified it a little). So far I have sent a lot of emails, and yes I have got some responses but would like a few more. I really hate the idea of emailing but don't know any other way to do what I want to do on the cheap so I can give the client back their portion of my advertising bill. Has anyone any other idea?

    Thanks.

    the marginal cost of getting "them" through the door - who picks up the tab for all the punters who didn't come through the door and you paid in advertising? and will your margin cover the costs of advertising?


  • #3
    MB74
    Closed Accounts Posts: 390 ✭✭MB74


    Maybe marginal might not have been the best word, but roughly speaking my advertising cost equates to 2/3rds of new business revenue, so from this I can theoretically not advertise and afford to rebate any new client an equivalent amount off the price.

    Hope this makes sence.


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