Bangin' Advert Breaks

JimmyMolloy

I doubt many of you lot have noticed anything, however during the last year TV breaks are synchronized with a large increase in volume.

This is doubtless required to awake the masses from their stupour.

By the way this is illegal and against broadcasting regulations, maybe they are as useful as the financial requlators.

Random

Yes.

Wait. What?

phasers

I mute the TV when the ads come on anyway

Latchy

It's nothing new,they have being doing it for years and I read recently that laws are being introduced in to make tv advertizers ' turn down the volume ' .

The bad newz is the length of advertisement is set to be longer in between programmes .

Bless the mute button on our remotes

JimmyMolloy

Latchy wrote: »

The bad newz is the length of advertisement is set to be longer in between programmes .

Bless the mute button on our remotes

Or turn the whole lot off any maybe people would regain their sanity?

Saibh

JimmyMolloy wrote: »

Or turn the whole lot off any maybe people would regain their sanity?

You are not having a good day are you?

ejmaztec

OK if they're advertising hearing aids, otherwise not.

Princess Consuela Bananahammock

STREEEAAAAAAAAAAM! No ads. Sorted. And twnety minutes saved during which I can do something else. Twice, if nessecary.

Seaneh

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!







Shoot me now...

niceirishfella

Sky + FAST FORWARD thru the ads >>>>>>>>>>>>>>>>>>>>>>>>>>>>>

My name is URL

They need to be louder so that people will hear them when making the tea

Latchy

JimmyMolloy wrote: »

Or turn the whole lot off any maybe people would regain their sanity?

Yeah but some ads are worth watching for their humor / stupidity

....compare the market .com ...simple ( cio)

jumpguy

I actually have noticed this. How do they do it?

It's so annoying, I'd be there dozing off sometimes, then these loud ****ing ads would come on. I then promise myself never, ever to buy that product and turn off the TV.

JimmyMolloy

jumpguy wrote: »

I actually have noticed this.

"we've got a live one here boss"

jumpguy wrote: »

How do they do it?

They alter the signal.

Fluorescence

This has been happening for years - it's nothing new? TV3 are always the worst for it! It's extremely irritating :rolleyes:

Latchy

Unless it's something really intresting ansd has my attention span , I routinely turn tv volume down as soon as a visitor arrives ,it's good manners .How some people expect to have any conversation with the volume up is byond me .

Of course if you want them to go that's another thing :pac:

genericguy

which ad is the worst offender anyone?

My nomination - "Hi, I'm Barry Scott and I'm here to..." *MUTE*

Fcuk you Barry Scott, your cillit bang may be fantastic, but you, sir, are a cnut.

FlutterinBantam

I was dozing after a very hard day at work some years ago, and putting away a few 284ml buidéals of Stella.Quite a few.

Fell asleep in front of the "box" and hours later woke to a fcuking ad. screaming about some sale in Athboy or something..


Head like a stone pot on me, so grabbed a 284 and hopped the fcuker off the screen.

For some reason it didn't break, the screen that is,but those cnunts annoy me real good.

K4t

FlutterinBantam wrote: »

For some reason it didn't break, the screen that is,

Because you're weak. Weak.

Euro_Kraut

Well I'm going to stop buying products until this is sorted.

monkeyfudge

JimmyMolloy wrote: »

I doubt many of you lot have noticed anything, however during the last year TV breaks are synchronized with a large increase in volume.

This is doubtless required to awake the masses from their stupour.

By the way this is illegal and against broadcasting regulations, maybe they are as useful as the financial requlators.

The volume isn't increased. Only the loudness. There's a difference.

They amp up certain frequencies, but the overall volume stays the same.

Still annoying though, but it's not against any regulations as far as I know.

AnonoBoy

Was told once by a guy who works in sound that they do something with the frequencies that isn't technically against regulations but shouldn't be allowed.

Apparently money changes hands regularly to ensure that it continues to be allowed.

Whiskey Devil

Yes! Pain in the arse when you fall asleep with the box on. :pac:

January

I heard that to make the ads louder they actually lower the frequency of the TV program and then to keep it legal they up it at the ads to the legal frequency...

Maybe?

My name is Mud

What they do for the adverts, is what I call, a "Death Magnetic".

http://en.wikipedia.org/wiki/Loudness_war

Moojuice

My name is Mud wrote: »

What they do for the adverts, is what I call, a "Death Magnetic".

http://en.wikipedia.org/wiki/Loudness_war

Bang on.They limit it as much as they can. It can be extremely loud without pushing the meters into the red so they are not breaking the law or any regulations. They might do a bit of EQ'ing to cut the lows and some highs and boost the mid-range frequencies, between 2-5Khz. This is the range the ear is most sensitive too and the range that the majority of human speech occupies. MTV have been doing it for years, it is always, or was, louder than every other channel.

ShooterSF

Seaneh wrote: »

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!







Shoot me now...

See that's why they need to repeat themselves. They just keep saying the same line in that ad over and over and you still can't remember it!

Myrddin

Seaneh wrote: »

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!

We buy and car, dot com!







Shoot me now...

At least get it right, if your going to recite that traumatic, horric couple of seconds of tv

Latchy wrote: »

Yeah but some ads are worth watching for their humor / stupidity

....compare the market .com ...simple ( cio)

Seriously? It still amuses you - how many times have you seen it?

ShooterSF wrote: »

See that's why they need to repeat themselves. They just keep saying the same line in that ad over and over and you still can't remember it!

:pac:

Wurly

I actually thought it was something to do with my TV.:o

/strokes TV - 'lets never fight again'.:pac:

JimmyMolloy

monkeyfudge wrote: »

The volume isn't increased. Only the loudness. There's a difference.

They amp up certain frequencies, but the overall volume stays the same.

Still annoying though, but it's not against any regulations as far as I know.

AnonoBoy wrote: »

Was told once by a guy who works in sound that they do something with the frequencies that isn't technically against regulations but shouldn't be allowed.

Apparently money changes hands regularly to ensure that it continues to be allowed.

It is a technical loophole whereby they can do this, and I would have no doubt that wonga changes hands to keep things as they are.

Slow Motion

fluorescence wrote: »

This has been happening for years - it's nothing new? TV3 are always the worst for it! It's extremely irritating :rolleyes:

That's your problem right there! I wouldn't watch that channel if it was the only one being broadcast! If there is something on TV3 I want to watch, I will wait untill the DVD is out and buy it!

generalmiaow

My dad, a who was a technician for RTÉ before he retired told me they use range compression to achieve this, as hinted earlier in the thread.

Some ad detecting PVR/timeshifting setups (like TiVo) can detect ad breaks by looking for this compression. It would be an easy matter (for a manufacturer) to build a tuner which recognises this and shifts volume down for the duration of the ad break, but it would upset the industry.

generalmiaow

Slow Motion wrote: »

That's your problem right there! I wouldn't watch that channel if it was the only one being broadcast! If there is something on TV3 I want to watch, I will wait untill the DVD is out and buy it!

TV3's output is terrible, it always looks undersaturated and the sound is never right. I thought I was imagining it until I switched back and forth between the coverage of a match on TV3 and RTÉ. I do the same thing as you.

Capt'n Midnight

Older techniques - but these were used to improve signal to noise
http://en.wikipedia.org/wiki/Companding

http://en.wikipedia.org/wiki/Dynamic_range_compression - has links to plugins for you to try

barakus

Slow Motion wrote: »

That's your problem right there! I wouldn't watch that channel if it was the only one being broadcast! If there is something on TV3 I want to watch, I will wait untill the DVD is out and buy it!

Doubt theres much call for DVD's of 'worlds smelliest children' or 'bodyshock-living with three testicles' or whatever the hell crap they show :pac:

3hn2givr7mx1sc

I always change the channel when ads come on, drives everyone in my family crazy:D

Ruu_Old

This one done some permanent damage from a few years back, flippin' wimmens!:mad:

https://www.youtube.com/watch?v=asXw2a4kQLc