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How much profit do bookies make on the bets they take?

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  • 07-07-2009 2:01pm
    #1
    Closed Accounts Posts: 55 ✭✭


    Bookies like paddy power probably tailor their odds with the expectation of making a certain gross profit on their bets.

    For every 100 quid they take in, how much do they pay out, I'm sure the answer to this question would be fairly constant from year to year.

    One thing for sure, they don't make a gross loss on their bets.

    I'm guessing they end up paying out 50% of what they take in....

    Is there any way we can find out ?


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  • Registered Users Posts: 5,143 ✭✭✭locum-motion


    Louisc wrote: »
    Bookies like paddy power probably tailor their odds with the expectation of making a certain gross profit on their bets.

    For every 100 quid they take in, how much do they pay out, I'm sure the answer to this question would be fairly constant from year to year.

    One thing for sure, they don't make a gross loss on their bets.

    I'm guessing they end up paying out 50% of what they take in....

    Is there any way we can find out ?


    I don't know, but I would imagine it's only a tiny fraction of the 50% you mentioned.
    Look at the Lottery. That pays back out 50% in prizes, and yet there's still millions left over to build your local GAA club, etc.
    On the other hand, look at a casino game like roulette. There are 37 slots on a wheel (0-36 inclusive) and the payout for winning a single number bet is 35 to 1. That means if there is a $1 bet placed on each number, 36 of them will be losers, and one person gets his dollar back, plus a payout of 35 dollars. So, for single-number betting, the amount given back in prizes is 35 dollars for every 36 taken in by the casino. The casino's profit matgin is therefore 2.78%, yet they manage to do alright! Of course, the odds in roulette or fixed, not fluctuating like in horse racing. Nevertheless, I'm sure Paddy Power's profit margin isn't 18x greater than the casinos. If it was, nobody'd bother investing all that money to build casinos/hotels in Vegas, they'd invest in pulling in the punters at the racetracks.


  • Registered Users Posts: 16,156 ✭✭✭✭Pherekydes


    Bookies aim to make about 3 to 7% profit. When they set the odds on a sporting event the probabilities that these odds represent should add up to 1, but the bookies odds sum to about 1.03-1.07.

    As an example, Paddy Power has the odds on the Leinster SF final between Dublin and Kildare set at:

    Dublin to win: 1/2
    Kildare to win: 15/2
    Draw: 9/4

    These odds represent probabilities of 0.667, 0.118 and 0.308 respectively (approx) and these sum to 1.092. The 0.092 (which is 9.2%) represents the bookies margin. If the bookies get the odds right, they will make a neat 9.2% profit.

    In large volume betting, the bookies can afford to pare their margin a bit, and will be happy to make 2-3% profit.


  • Registered Users Posts: 1,583 ✭✭✭alan4cult


    Louisc wrote: »
    Bookies like paddy power probably tailor their odds with the expectation of making a certain gross profit on their bets.

    For every 100 quid they take in, how much do they pay out, I'm sure the answer to this question would be fairly constant from year to year.

    One thing for sure, they don't make a gross loss on their bets.

    I'm guessing they end up paying out 50% of what they take in....

    Is there any way we can find out ?
    If it was 50% paid out, 50% profit everyone in the country would be a bookie.


  • Closed Accounts Posts: 55 ✭✭Louisc


    Pherekydes wrote: »
    Bookies aim to make about 3 to 7% profit. When they set the odds on a sporting event the probabilities that these odds represent should add up to 1, but the bookies odds sum to about 1.03-1.07.

    As an example, Paddy Power has the odds on the Leinster SF final between Dublin and Kildare set at:

    Dublin to win: 1/2
    Kildare to win: 15/2
    Draw: 9/4

    These odds represent probabilities of 0.667, 0.118 and 0.308 respectively (approx) and these sum to 1.092. The 0.092 (which is 9.2%) represents the bookies margin. If the bookies get the odds right, they will make a neat 9.2% profit.

    In large volume betting, the bookies can afford to pare their margin a bit, and will be happy to make 2-3% profit.

    That's a very good answer Pherekydes, simple but logical.

    For 3 horse races like the Dublin Kidare match (win, lose, draw), I'm sure the bookies often lose on individual events depending on the amounts wagered on each outcome, but over a large number of events, they will win.
    It just makes me think that with such relatively small margins on 3 horse races, the bookies could easily assign a wrong probability to one of the outcomes in favour of the punter.
    Like in the above, Kildare 0.118, surely if Kildare played Dublin 100 times, they would win more than 12 times, I'm pretty sure about that.


  • Closed Accounts Posts: 35 thomasmi


    computing a difference will tell you


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  • Closed Accounts Posts: 328 ✭✭mufc4lfe


    Louisc wrote: »
    Bookies like paddy power probably tailor their odds with the expectation of making a certain gross profit on their bets.

    For every 100 quid they take in, how much do they pay out, I'm sure the answer to this question would be fairly constant from year to year.

    One thing for sure, they don't make a gross loss on their bets.

    I'm guessing they end up paying out 50% of what they take in....

    Is there any way we can find out ?

    Im not very good at maths.Its a cliche but,believe me the bookies never lose.


  • Closed Accounts Posts: 55 ✭✭Louisc


    mufc4lfe wrote: »
    Im not very good at maths.Its a cliche but,believe me the bookies never lose.

    They do occassionally lose.
    Like when Padraig harrington won the Open, it wasn't a good day for Irish Bookies. Or when Ireland won the Grand Slam in Rugby this year. People often bet on the person or Horse or Team who they want to win, and don't think much about probability.


  • Registered Users Posts: 1,583 ✭✭✭alan4cult


    They don't lose in the long run.


  • Registered Users Posts: 992 ✭✭✭fh041205


    alan4cult wrote: »
    They don't lose in the long run.


    If they did then it wouldn't be worth anyone being a bookie now would it:confused:


  • Registered Users Posts: 5,848 ✭✭✭bleg


    Louisc wrote: »
    They do occassionally lose.
    Like when Padraig harrington won the Open, it wasn't a good day for Irish Bookies. Or when Ireland won the Grand Slam in Rugby this year. People often bet on the person or Horse or Team who they want to win, and don't think much about probability.



    actually this is a huge advantage to bookies. people won't care about or check form at all. they'll put down a few quid wily nily without a second thought.


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  • Registered Users Posts: 1,583 ✭✭✭alan4cult


    fh041205 wrote: »
    If they did then it wouldn't be worth anyone being a bookie now would it:confused:
    I was referring to the fact that they don't always profit in the short run bit in the long run they do. I wasn't just making a general comment. :confused:


  • Closed Accounts Posts: 17,918 ✭✭✭✭orourkeda


    I don't know, but I would imagine it's only a tiny fraction of the 50% you mentioned.
    Look at the Lottery. That pays back out 50% in prizes, and yet there's still millions left over to build your local GAA club, etc.
    On the other hand, look at a casino game like roulette. There are 37 slots on a wheel (0-36 inclusive) and the payout for winning a single number bet is 35 to 1. That means if there is a $1 bet placed on each number, 36 of them will be losers, and one person gets his dollar back, plus a payout of 35 dollars. So, for single-number betting, the amount given back in prizes is 35 dollars for every 36 taken in by the casino. The casino's profit matgin is therefore 2.78%, yet they manage to do alright! Of course, the odds in roulette or fixed, not fluctuating like in horse racing. Nevertheless, I'm sure Paddy Power's profit margin isn't 18x greater than the casinos. If it was, nobody'd bother investing all that money to build casinos/hotels in Vegas, they'd invest in pulling in the punters at the racetracks.

    Arent you assuming that every number is covered. the 37\38 numbers are not covered by bettors every time a roulette wheel is spun. Considering there are a hell of a lot of roulette wheels spun on a daily basis is it safe to assume that the profit margin will be higher than 2.78%. Also, you have a lot of even money and 2\1 bets on the spin of a roulette wheel (odd numbers v even numbers, red v black, 1st twelve 2nd twelve or 3rd twelve).These also turn a profit.


  • Closed Accounts Posts: 6,151 ✭✭✭Thomas_S_Hunterson


    alan4cult wrote: »
    They don't lose in the long run.

    There is a non-zero probability of them losing in the long run.:pac::p


  • Registered Users Posts: 1,583 ✭✭✭alan4cult


    Sean_K wrote: »
    There is a non-zero probability of them losing in the long run.:pac::p
    True. There is also a non-zero probability that I will be President but I ain't going to bet on it just yet... :cool:


  • Registered Users Posts: 5,143 ✭✭✭locum-motion


    Quote:
    Originally Posted by locum-motion viewpost.gif
    I don't know, but I would imagine it's only a tiny fraction of the 50% you mentioned.
    Look at the Lottery. That pays back out 50% in prizes, and yet there's still millions left over to build your local GAA club, etc.
    On the other hand, look at a casino game like roulette. There are 37 slots on a wheel (0-36 inclusive) and the payout for winning a single number bet is 35 to 1. That means if there is a $1 bet placed on each number, 36 of them will be losers, and one person gets his dollar back, plus a payout of 35 dollars. So, for single-number betting, the amount given back in prizes is 35 dollars for every 36 taken in by the casino. The casino's profit matgin is therefore 2.78%, yet they manage to do alright! Of course, the odds in roulette or fixed, not fluctuating like in horse racing. Nevertheless, I'm sure Paddy Power's profit margin isn't 18x greater than the casinos. If it was, nobody'd bother investing all that money to build casinos/hotels in Vegas, they'd invest in pulling in the punters at the racetracks.


    orourkeda wrote: »
    Arent you assuming that every number is covered. the 37\38 numbers are not covered by bettors every time a roulette wheel is spun. Considering there are a hell of a lot of roulette wheels spun on a daily basis is it safe to assume that the profit margin will be higher than 2.78%. Also, you have a lot of even money and 2\1 bets on the spin of a roulette wheel (odd numbers v even numbers, red v black, 1st twelve 2nd twelve or 3rd twelve).These also turn a profit.

    Agree wholeheartedly. I was taking a 'what if' as an example.
    That's why I said "That means if there is a $1 bet placed on each..."


  • Registered Users Posts: 1,595 ✭✭✭MathsManiac


    orourkeda wrote: »
    Arent you assuming that every number is covered. the 37\38 numbers are not covered by bettors every time a roulette wheel is spun. Considering there are a hell of a lot of roulette wheels spun on a daily basis is it safe to assume that the profit margin will be higher than 2.78%. Also, you have a lot of even money and 2\1 bets on the spin of a roulette wheel (odd numbers v even numbers, red v black, 1st twelve 2nd twelve or 3rd twelve).These also turn a profit.

    It doesn't matter whether all numbers are covered. It's the expected value of the return that counts. All the bets you mention also turn a profit of 2.78% on a European-style table. American tables have 00 as well as a 0, giving the house a margin of over 5% on almost all types of bet.


  • Closed Accounts Posts: 2,771 ✭✭✭TommyGunne


    Pherekydes's method is best at guessing the bookies' expected margin. It will usually be slightly higher than this guess however, as bookies tailor the odds in predicting the volume of bets. For example, to continue with the GAA example, any match involving Dublin will produce an expected profit greater than the margin as computed this way. This is because large volumes will be placed on Dublin regardless of price, so Dublin's price will be lower than it should be. Therefore, bookies make a larger expected profit on games with high volume price inelastic gamboolers. Another example would be Ireland matches.

    The harder the event is to accurately quantify, the larger the margin. This insures against the bookies getting things badly wrong. For example, premiership games run at a very small margin, while the Grand National usually runs at a pretty big margin comparitively. The difference in margin is more due to this than the volume placed, as suggested by Pherekydes.

    Also lol at bookies never going broke. Just like gamblers, there are a lot of bookies who will go broke. Risk of ruin is never 0, no matter how good you are. Lots of bookies often also get very overexposed in markets, increasing their ROR by not betting optimally. Just because they have a positive expected value in the game doesn't mean they never go busto. It is less common these days though with it being much easier to hedge against large losses and to arb easier, but it still happens.


  • Closed Accounts Posts: 7,669 ✭✭✭Colonel Sanders


    Pherekydes wrote: »
    Bookies aim to make about 3 to 7% profit. When they set the odds on a sporting event the probabilities that these odds represent should add up to 1, but the bookies odds sum to about 1.03-1.07.

    As an example, Paddy Power has the odds on the Leinster SF final between Dublin and Kildare set at:

    Dublin to win: 1/2
    Kildare to win: 15/2
    Draw: 9/4

    These odds represent probabilities of 0.667, 0.118 and 0.308 respectively (approx) and these sum to 1.092. The 0.092 (which is 9.2%) represents the bookies margin. If the bookies get the odds right, they will make a neat 9.2% profit.

    In large volume betting, the bookies can afford to pare their margin a bit, and will be happy to make 2-3% profit.

    The bookies theoretical margin is .092/1.092 = 8.42%

    Think of it this way, assuming the bookies prices the match correctly (i.e. scale the probabilities so that they sum 100%, and these probabilities are correct) then the true probabilities are, correct to 2 decimal places, as follows:

    Dublin: =.66666.../1.092 = 61.05%
    Similarly Kildare = 10.77%
    Draw = 28.18%

    If for every €100 wagered on this match €61.05 is placed on Dublin, €10.77 is placed on Kildare and €28.18 is placed on the draw then the bookie is guaranteed a profit of 8.42% of turnover

    Dublin win => Get in €100 in bets pay out €91.58 to Dublin backers (return from €61.05 a bet at 1/2)
    Kildare win => Get in €100 pay out €91.58 to Kildare backers (return from €10.77 a bet at 15/2)
    Draw => Get in €100 pay out €91.58 to backers of the draw (return from €28.18 a bet at 9/4)

    Of course it is extremely unlikely that these will be the correct proportions of cash wagered in a single event, never mind all events. But by factoring in a theoretical margin the bookie should make a profit in the long run assuming he does not price up events incorrectly too often


  • Registered Users Posts: 94 ✭✭SkatesOn


    For paddy power it ranges from 10-14% over the last 5 years.
    see: http://www.paddypowerplc.com/cms/five_year_summary


  • Registered Users Posts: 39,192 ✭✭✭✭Mellor


    mufc4lfe wrote: »
    Im not very good at maths.Its a cliche but,believe me the bookies never lose.
    alan4cult wrote: »
    They don't lose in the long run.
    Both wrong.
    Lots of bookies lose in the long run, and go bust. Just like gamblers and businesmen.

    They also lose very often in the short term. I've had the pleasure of seeing a bookie take a big down swing at the races.
    orourkeda wrote: »
    Arent you assuming that every number is covered. the 37\38 numbers are not covered by bettors every time a roulette wheel is spun.
    It doesn't make a difference. Each number has the same EV.
    American wheel with $1 on each number, takes in $38 and pays out $36.
    Consider $1 places on half the spots. 19 out of 38

    Half the time all bets lose and the casino takes in $19, pays nothing
    The other half a bet wins and the casino takes in $19 and pays out $36
    Total for two spins is $38 in/$36 out
    Considering there are a hell of a lot of roulette wheels spun on a daily basis is it safe to assume that the profit margin will be higher than 2.78%.
    No, its a percentage. If you spin it once or 100 times. The expected margin is the same. Even if bet sizes vary.
    Obviously, over small samples, it will be a little above or below this value, based on how many winners.
    Also, you have a lot of even money and 2\1 bets on the spin of a roulette wheel (odd numbers v even numbers, red v black, 1st twelve 2nd twelve or 3rd twelve).These also turn a profit.
    Yes they do, but its no different.
    There are 6 even money bets. Red/Black/High/Low/Odd/Even
    The chance of any one winning is 18/38 (american wheel again). And payout is 36.
    $1 on red for 38 spins. Casino takes in $38
    18 will win. Casino pays out $38 ($2x18)

    See a pattern yet. Roulette is gambling and probability combined perfection.
    On a fair wheel, every single bet, no matter how big or how small, or where it is placed (single, double, street, Black) Has the same expectation. 36 out of 37/38 (european/american)


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  • Registered Users Posts: 1,583 ✭✭✭alan4cult


    Mellor wrote: »
    Both wrong.
    Lots of bookies lose in the long run, and go bust. Just like gamblers and businesmen.
    Source?

    I know one bookie that went out of business. Had one shop and it was management and pricing problems but I haven't heard of lots of bookies that have gone out of business.


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