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19-06-2009 6:10pm#1
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Moderators, Education Moderators, Technology & Internet Moderators, Regional South East Moderators Posts: 24,056 Mod ✭✭✭✭
Join Date:Posts: 21860
I don't necessarily agree. If it's a new business, and you're trying to build brand reputation, then yes I would follow this format.
However, in the majority of cases the site will rank very highly for brand related search terms. In these instances, IMO it's better to reverse your order to:
"Page Title -> Website Name", as it's said words at the beginning hold more weight, and your page title is more likely to contain relevant keywords for that page than your brand/website name.
Actually, on second thoughts, this makes much more sense. I personally would think you should always have the business name on it but since some search engines cut the characters down, its best to have them the right way around which is "Page Title -> Website Name". I'll follow up on this in the morning to explain more for those unsure. Thanks Derek
B1977; Depending how the website was coded, there should be an area at the top of each page file like this;<html> <head> <title>Page Title</title> </head>
You would be editing the text "Page Title" so it becomes "Page Title -> Your Website Name". Make sense? Eg<html> <head> <title>Products - Alpha Shop</title> </head>
(My page name is "Products" and the website is called "Alpha Shop")0 -
Thanks Derek
No worriesI personally would think you should always have the business name on it but since some search engines cut the characters down, its best to have them the right way around which is "Page Title -> Website Name".
There's 2 aspects to this that need consideration IMO. The first is the search engine results pages (SERPs) - if your title is longer than 65 characters, the end will be cut off in Google. I believe it's better to have your brand name cut off (assuming you're already ranking well for brand terms) than the product (for example) that you searching for. If your title is within 65 characters, this isn't an issue (although I'm nearly sure I heard before that click through rates are higher if the searched term is bolded at the beginning of the title in the SERPS).
The second point I think is worth noting (unrelated to word order in title) is that longer titles aren't always better. Take this simplistic example:
Title A: "keyword1 keyword 2 - keyword3 keyword4 - brand" (say this is under 65 characters)
Title B: "keyword1 keyword 2 - brand"
TitleA includes keywords (3 and 4) that Title B doesn't have, so with this title, the page would have a higher chance of ranking for keyword3 and keyword4.
However, let's assume keyword1 is the most important keyword for the page: in title1, keyword1 makes up roughly 1/5th of the title, so the keyword density would be around 20%. In Title B, keyword1 is one of only 3 terms, so for argument sake, it's keyword density might be 33%, significantly higher than the 20% for Title A.
The shorter the title, the greater the impact of each term contained within.0 -
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