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Playstation sponsoring UEFA

  • 16-06-2009 01:51PM
    #1
    projectmayhem
    Registered Users, Registered Users 2 Posts: 9,480 ✭✭✭


    Just got this in my inbox from the Sony press guys... might be worth sharing in a non-game discussion way... :)
    London, 16th June 2009: Sony Computer Entertainment Europe (SCEE) today announced that it has extended its sponsorship agreement with UEFA for the UEFA Champions League until 2012 and the UEFA Super Cup in 2009, 2010 and 2011.

    Having been involved with the UEFA Champions League as a sponsor for the past nine years, the renewal of the agreement for Europe’s most prestigious club football competition is yet another example of the commitment shown by SCEE toward the area of football.

    “Football has been in our blood for a very long time and is something that along with unique and entertaining games excites PlayStation® fans,” said Darren Carter Vice President, Consumer Marketing, SCEE. “The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can.”

    Commenting on the agreement, David Taylor, UEFA General Secretary, said:

    "We are very pleased that such a global player has chosen to renew its agreement with UEFA and with the UEFA Champions League. This extension proves what a strong relationship we have and that the UEFA Champions League continues to be an important part of PlayStation’s communication strategy.

    "We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”

    It'd be odd to see a champions league game (munich will have their day next year! :p) without the PS logo everywhere...


Comments

  • #2
    Mossy Monk
    Closed Accounts Posts: 28,128 ✭✭✭✭Mossy Monk


    Isn't it mainly the Sony Bravia that is plastered all over the Champions League?


  • #3
    FreeOSCAR
    Registered Users, Registered Users 2 Posts: 1,416 ✭✭✭FreeOSCAR


    Mossy Monk wrote: »
    Isn't it mainly the Sony Bravia that is plastered all over the Champions League?

    Nah Playstation 3 does be all over the stadia billboards aswell.


  • #4
    Mossy Monk
    Closed Accounts Posts: 28,128 ✭✭✭✭Mossy Monk


    The advertising, it does nothing. But I do have a Sony Bravia so maybe it does.


  • #5
    amacachi
    Closed Accounts Posts: 23,316 ✭✭✭✭amacachi


    Thought it was PlayStation 3 usually myself. Sure hadn't they PS3 ads on during the CL before it had even launched in Europe?


  • #6
    Daemos
    Closed Accounts Posts: 7,645 ✭✭✭Daemos


    projectmayhem wrote: »
    might be worth sharing in a non-game discussion way... :)

    Is it even possible to talk about the PS3 without talking about games? :D


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  • #7
    Mossy Monk
    Closed Accounts Posts: 28,128 ✭✭✭✭Mossy Monk


    amacachi wrote: »
    Thought it was PlayStation 3 usually myself. Sure hadn't they PS3 ads on during the CL before it had even launched in Europe?

    Definately Sony Bravia beside the pitch every game.


  • #8
    projectmayhem
    Registered Users, Registered Users 2 Posts: 9,480 ✭✭✭projectmayhem


    Mossy Monk wrote: »
    Definately Sony Bravia beside the pitch every game.

    Regardless, this press release is to do with Playstation. I only get PR from SCE, not the electronics stuff ;)


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