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20% price increase on a chocolate pudding

  • 11-06-2009 1:15pm
    #1
    jhart
    Closed Accounts Posts: 9 ✭


    Just wanted to mention this, a particular low cost retailer who always prize themselves as being low cost and claim to have constantly low prices, two weeks ago increased pricing on their chocolate pudding from 29 cent to 35 cent.

    May not sound much but it is a whopping 20% increase and I know quiet a lot of families on very very low income buy this product for their kids.

    Called the retailers customer "service" hotline to ask why such a big increase and they advised it was a purely strategic decission.

    More to my annoyance, the same product costs today 19 cent in the same low cost retailer in Germany.


Comments

  • #2
    DrumSteve
    Registered Users, Registered Users 2 Posts: 10,798 ✭✭✭✭DrumSteve


    did she explain why it was strategic?


  • #3
    jhart
    Closed Accounts Posts: 9 ✭jhart


    no, just that they can give me no further comment on it.

    I understand of course we are in an open market, but this is a blantant price increase.

    At least, if they had said their own supplier costs on the product were higher something like this makes it understandable.

    However, No comment basically tells me that "customer you either like it or you leave it"

    I will be taking my weekly shopping elsewhere, in the hope that this particular retailer cops on to the fact that people have the buying power.


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