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PPC Bid Management tools

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  • 25-05-2009 3:00pm
    #1
    tracked
    Closed Accounts Posts: 1 ✭


    Hello,

    Just wondering if anyone could suggest some good PPC Management tools. I don't think we meet the criteria for something like DART/double click or Atlas, as there is a minimum number of clicks required per month. If one of our clients left, we would fall short of this...

    Those clicks could be easily achieved in the UK market for sure, but are there any other good ones that don't require massive amounts of clicks.

    We would use to manage large accounts/PPC campaigns, and set a CPA. It currently involves manually watching and changing keyword bids which can take a while with our bigger accounts. Is there a tool where you could just enter your desired CPA, and the tool would manage your bids to ensure you didn't go over the set CPA...??


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    #2
    cerebus
    Registered Users Posts: 447 ✭✭cerebus


    Along the same lines: has anyone ever used any of the SEM/PPC analytics and bid management tools that are available?

    I'm interested in some un-biased, warts and all comparisons of the costs/benefits of tools from companies like Omniture (their SearchCenter product), Kenshoo and Marin Software. If anyone has used one of these, or something similar, and has any feedback they are willing to share that would be very useful.


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