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What is the worst thing you have ever bought?

  • 19-05-2009 8:54pm
    #1
    Closed Accounts Posts: 2


    Hey there,

    Just trying to get cracking on my thesis

    The title is

    Brand extensions; How failures affect consumers perceptions and buying patterns

    Anyway, just a bit stuck for ideas, can anyone give me a few ideas of products they bought that they thought were not what they expected them to be.


    Perferrably I would like suggestions of products that came from a well known brand?


    The top 4 worst Brand extensions on 2008 were;

    • Burger King men’s apparel
    • Kellogg’s hip-hop streetwear
    • Kanye West trip-booking web site
    • La-Z-Boy spas

    Looking for Hi-tech products, alchohol, consumer goods etc..

    Sound,
    Darren
    Tagged:


Comments

  • Closed Accounts Posts: 1,432 ✭✭✭mcwhirter


    An Irish House.


  • Registered Users, Registered Users 2 Posts: 33,518 ✭✭✭✭dudara


    Thread closed.

    Please contact moderators of a forum before requesting people to help you with research.

    dudara


This discussion has been closed.
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