90210 - shockingly blatant product placement!

Richard Dower

:mad: I just watched the latest episode, ep. 19...now while you'll see product placement on other shows and even with 90210 you had alot of Dr. Pepper stuff at the Peach Pit and the high school....but last nights episode took the biscuit!! :mad:

They shoved it in your face and stuffed it down your gob!, i was stunned watching it, THE most blatant and deliberate in your face product placement i have EVER seen on any television show.

In fact, they wrote a slight dig into the script whereby they even said they had to do it! :mad:
You have actors holding up cans, long continious shots of Dr. Pepper cans, talking about Dr. Pepper...unreal!

Thankfully i wasn't the only one to pick up on this!

http://latimesblogs.latimes.com/showtracker/2009/04/90210-brought-to-you-by-dr-pepper.html

http://www.productplacement.biz/200904153048/News/Television/dr-pepper-product-placement-on-90210.html

http://www.modassicmarketing.com/blog/?p=139

http://bridler.wordpress.com/2009/04/15/is-the-new-90210-produced-by-dr-pepper/

mknotaro

30 Rock recently stirred up the same controversy about product placement, which it has done a number of times from cookers, telephone companies, and McDonalds.

But then again product placement appears in a lot of US tv shows - Ford give 'promotional consideration' [I think is the term] in 24.

Course in Ireland, RTE doesn't seem to go in for product placement, but TV3's The Apprentice was part funded it seemed because of product/service placement.

Sometimes 30 Rock take the mickey out of the product that's placed.

As for Dr Pepper and 90210... what's the worst that could happen?




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Richard Dower

You can do product placement and be subtle about it, those links point out examples...but it was the WAY it was done, you have to see the episode to understand.....it was just crass! and detracted from the episode.

Oh and Tori Spelling looked like a train wreck!!...rail thin, gaunt, puffed up blowfish lips, poster girl for surgical enhancement!

Ron DMC

mknotaro wrote: »

30 Rock recently stirred up the same controversy about product placement, which it has done a number of times from cookers, telephone companies, and McDonalds.

But then again product placement appears in a lot of US tv shows - Ford give 'promotional consideration' [I think is the term] in 24.

Course in Ireland, RTE doesn't seem to go in for product placement, but TV3's The Apprentice was part funded it seemed because of product/service placement.

Sometimes 30 Rock take the mickey out of the product that's placed.

As for Dr Pepper and 90210... what's the worst that could happen?

Remember in 30 Rock Season 1, they spent a good ten minutes on Snapple. It was hilarious.

Richard Dower

Richard Dower wrote: »

:mad: I just watched the latest episode, ep. 19...now while you'll see product placement on other shows and even with 90210 you had alot of Dr. Pepper stuff at the Peach Pit and the high school....but last nights episode took the biscuit!! :mad:

They shoved it in your face and stuffed it down your gob!, i was stunned watching it, THE most blatant and deliberate in your face product placement i have EVER seen on any television show.

In fact, they wrote a slight dig into the script whereby they even said they had to do it! :mad:
You have actors holding up cans, long continious shots of Dr. Pepper cans, talking about Dr. Pepper...unreal!

Thankfully i wasn't the only one to pick up on this!

http://latimesblogs.latimes.com/showtracker/2009/04/90210-brought-to-you-by-dr-pepper.html

http://www.productplacement.biz/200904153048/News/Television/dr-pepper-product-placement-on-90210.html

http://www.modassicmarketing.com/blog/?p=139

http://bridler.wordpress.com/2009/04/15/is-the-new-90210-produced-by-dr-pepper/

Is this what life resorts to when you are on the dole?

Richard Dower

Deleted User wrote: »

Is this what life resorts to when you are on the dole?

Shouldn't you be working and paying tax? :rolleyes:

elshambo

Deleted User wrote: »

Is this what life resorts to when you are on the dole?

Open this thread in 6 weeks and let us know:rolleyes::(

Richard; The fact you were watching 9020876 and seem to be smart enough to turn on a pc, use a search engine etc means you deserve all the product abuse they crammed down the tube in your direction:D

Q:MMMUMMMM Dr pepper whats the worst that could happen?

A: You could end up watching 90210

Not the advertising push you'd think a company would be looking for:rolleyes:

Linku

Any product placement that's been in 30 Rock has been hilarious, and added to the show. It's a show made by and set in a real company, owned by a huge conglomerate and it's nice that they can make fun of this.
Plus, some of the more blatant ones weren't even paid for - McDonalds didn't pay for the episode in which McFlurrys featured a lot.

I also think the sponsorship of The Apprentice is justified, the show works much better featuring real companies even if they are just hawking their latest product. The prize given to the wining team and the mention of its provider is a little forced though.

The worst show for PP has to be American Idol, Coca-Cola cups everywhere (coloured red so Paula can hide her vodka no doubt!), the Coca-Cola lounge where the contestants are interviewed after their song, moments when contestants call home to friends/family referred to as an "AT&T moment", closeups of Ford logos on the cars at the beginning...

Richard Dower

elshambo wrote: »

Open this thread in 6 weeks and let us know:rolleyes::(

Richard; The fact you were watching 9020876 and seem to be smart enough to turn on a pc, use a search engine etc means you deserve all the product abuse they crammed down the tube in your direction:D

Q:MMMUMMMM Dr pepper whats the worst that could happen?

A: You could end up watching 90210

Not the advertising push you'd think a company would be looking for:rolleyes:

It's badly scripted and badly acted.....but i love it!

Richard Dower

Linku wrote: »

(coloured red so Paula can hide her vodka no doubt!)

There are some great examples of product placement in American television these days. Take Trust Me for example. Dove sponsors the show and the product is interwoven into the plot. The characters all work in an ad agency and one of the ongoing polts involves them designing an ad campaign for Dove. It gives the show an added sense of realism and makes a lot of sense from a financial point of view.

Thomas_S_Hunterson

Seen a hollywood movie recently?

It's rampant.

ixoy

For 'Eureka', the producers were forced to not only place the sponsor's product in the show, but make it an integral part of one episode resulting in them using the sponsor's deodorant to protect themselves against a second sun.

tvnutz

Just saw a clip of the scene you mentioned OP,shockingly bad. Michael from the Wire holds up the Dr Pepper can while saying the line. It seemed like something from the Truman show where the wife holds up the coffee and starts rambling about how its the best in the world.:p

tvnutz

Sean_K wrote: »

Seen a hollywood movie recently?

It's rampant.

Yes it is rampant,but it is not always so blatent!The amount of product placement is annoying but when it comes to a point wherne the character holds up the product and says you have to have Dr Pepper...that's just beyond a joke.

ixoy

ixoy wrote: »

For 'Eureka', the producers were forced to not only place the sponsor's product in the show, but make it an integral part of one episode resulting in them using the sponsor's deodorant to protect themselves against a second sun.

Much like the use of Head and Shoulders in Evolution. I don't have a problem with product placement in most cases and when the writers can find an inventive way to work it into the plot rather than simply having a character flaunting the product at every opportunity.

bringitdown

I could sure go for a Burger King right now, Its a hell of a restaurant.

(http://www.imdb.com/title/tt0515229/trivia)

Just found this one:

https://www.youtube.com/watch?v=aGlFPIg0H6U

I especially like the Verizon Wireless one.

Also Starring LeVar Burton

hahaha... people watch 90210. That's hilarious. Ans we wonder why good shows get axed and shows like this get renewed without much thought...