Mass Leaflet Distribution

an_other

Has anyone ever engaged in a mass leaflet distribution campaign.
I have some flyers I just need to get them out there.
I have been trying sticking them through letter boxes myself but it's a very slow job with little reward so far.
So I think I need a bigger push and get them all out there at once.

What companies have you used and how much did it cost.

maxwell smart

I have used leaflets distributors in Wicklow, Wexford and Cork to varying degrees of success. I don't want to name the companies used here as the problems I have had could have been one offs. But I now use An Post and they have an excellent service. Their leadtime is long which is the only disadvantage and they are a bit more expensive than the other distributors..however it is the postman who delivers the leaflets so they do get to the customers, unlike some of the other companies I have used.

niceirishfella

maxwell smart wrote: »

I have used leaflets distributors in Wicklow, Wexford and Cork to varying degrees of success. I don't want to name the companies used here as the problems I have had could have been one offs. But I now use An Post and they have an excellent service. Their leadtime is long which is the only disadvantage and they are a bit more expensive than the other distributors..however it is the postman who delivers the leaflets so they do get to the customers, unlike some of the other companies I have used.

re; the an post delivery - I find it annoying to get all that sh1te with my post, but then as a business person, I do take note of the sh1te and read the offers - funny ain't it - so I would go with an post.
Whats with the lead time - are they pre booked is it?

an_other

An post looks very expensive

niceirishfella

Figures?

an_other

€113 per 1,000 leaflets in urban areas
€136 per 1,000 leaflets in rural areas.

DubTony

an_other wrote: »

Has anyone ever engaged in a mass leaflet distribution campaign.
I have some flyers I just need to get them out there.
I have been trying sticking them through letter boxes myself but it's a very slow job with little reward so far.
So I think I need a bigger push and get them all out there at once.

What companies have you used and how much did it cost.

I used the one that sound like they deliver to "Every House" :rolleyes:

They didn't, in fact they didn't deliver to any. When they came looking for money I told them that my survey showed they hadn't delivered at all. They said they'd check it out and that was all I heard. They ignored my letter about getting reimbursed for the 2000 leaflets I had printed.

cormie

How did you know they didn't deliver to every house? Just ask a few friends in the regions they were supposed to deliver to or any other tricks?

DubTony

cormie wrote: »

How did you know they didn't deliver to every house? Just ask a few friends in the regions they were supposed to deliver to or any other tricks?

The area is quite wide. (in the bog) and I specified a few housing estates as well as particular rural locations I was targeting. These were all within the agreed distribution area.

When my staff told me firstly that they hadn't received leaflets I asked a few customers. Then I made phone calls to a few people in the specified estates. And finally I went to a few of the houses and knocked on the door. "Hi, did you get one of these in the last few days". All but one told me they hadn't. The one told me something that wasn't very nice :pac:

So based on a sample of 25 or so over a large area, I surmised that the leaflets weren't delivered at all. When they didn't chase me for the money, I figured I was right.

LadyE

Put up a flyer for students for easy money. I bet loads would jump at the chance to make ANY cash these days....I would

Lplated

Does anyone have any thoughts on the effectiveness of these leaflet drops?

We get 3 to 4 drops most days, practically all of which go straight in the recycling pile, unread - maybe thats just me but i never bother looking at most of them.

The exception, tbh, is An Post (and i hold no brief for them), i think its because their stuff comes with the letters, so as i'm looking through the post i'm more likely to look at what marketing stuff they dropped in too.

I often wondered if businesses using this method of advertising ever get a real return for their money.

madmik

I was in the pub a few days ago and i met a few lads who used to be builders on a project i worked on

they had been dumping leaflets for weeks and getting paid for it

some poor cnut is paying them CASH on top of their dole and they are delivering a handful and dumping the rest :rolleyes:

moral of the story ,be careful who deliveres your leaflets

niceirishfella

madmik wrote: »

I was in the pub a few days ago and i met a few lads who used to be builders on a project i worked on

they had been dumping leaflets for weeks and getting paid for it

some poor cnut is paying them CASH on top of their dole and they are delivering a handful and dumping the rest :rolleyes:

moral of the story ,be careful who deliveres your leaflets

agreed, I've heard of this too. I'd be wary of students or pissed off dole-ites as they have nothing to gain from the equation only a quick financial hit.

araisaris

An Other

I might know of someone that can help you out...

if you want to pm me on your details... ill gladly point you in right direction...

any particular area at all?

byrne0f56789

Leaflet drops are a bad way to promote your business. They annoy people and are not environmentally friendly. The conversion rates on them are very low. It's hard to justify the spend on both printing and distribution. I would spend the €113 on Google Adwords targeted at your locality. The only leaflet drop I have ever seen working was a laminated home delivery take away menu.

Instead of dropping the leaflets in letterboxes. It might be a good idea to find out where large numbers of your target market congregate and hand them out there.

gollyitsolly

How about local/national newspapers? Dont they have leaflets in them sometimes? Or stand outside Croke Park or the O2 after a match or concert!:)

Son

I enquired to the local newspaper recently and that was also very pricey,its not like they put a lot of effort into putting a leaflet into their newspaper

an_other

€125 per 1000 leaflets minimum of 3000 I was quoted.
So thats €375 + Vat

conolan

byrne0f56789 wrote: »

I would spend the €113 on Google Adwords targeted at your locality.

Could be that his target customers aren't internet users.
I did a card (not leaflet) drop some years ago, and months later got calls from people who held onto the cards.
Response rate overall was poor though.
HOWEVER, Sky and the phone companies do it a lot, and they can measure effectiveness. So it must work. otherwise they'd spend their money elsewhere.

blue4ever

Don’t be too quick to do a partial or ‘split run’ with a local paper – you have absolutely no control where they will end up in their selling area.

delllat

conolan wrote: »

Could be that his target customers aren't internet users.
I did a card (not leaflet) drop some years ago, and months later got calls from people who held onto the cards.
Response rate overall was poor though.
HOWEVER, Sky and the phone companies do it a lot, and they can measure effectiveness. So it must work. otherwise they'd spend their money elsewhere.

NTL use the same agressive junkmail policy
I live in an apartment complex and i would assume most already have NTL but we get constantly spammed by their leaflets and funny looking envelopes which theyve tried to make look important

Simon208

Try this crowd out... we used them...all their staff have GPS trackers to make sure they do what you required. <snip>

Heisenberg.

This post has been deleted.

Son

I tried an post too,too expensive.You'd swear they were going out of their way to deliver them,just have to do them myself i guess.

knucks

YOu could give Media Distribution Solutions in Cork a ring. The guy there Martin is very good, he should be able to help you out with the leaflet distribution.

byrne0f56789

What ever you do make sure you bash it out in a spreadsheet or work it out on paper. You need to factor in all the costs such and petrol and time taken delivering the leaflets.

The most important thing is to monitor the effectiveness. Just ask people how they have heard of you. Then work out the return on Investment of your leaflet drop.

If you are happy with it do it again in another area. If not, then look at other avenues. It's all about testing and measuring.