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promote a webiste to retailers

  • 07-04-2009 8:20am
    #1
    betonit
    Registered Users, Registered Users 2 Posts: 526 ✭✭✭


    Im almost finished a website and will be ready to launch it soon. Its a product listing service for "real world" retailers. Its not very original but the name is good and its easy use and free. So what I need is retailers to sign up and add content then users to visit the site. I need the reatilers first. How would I go about this, im very aware of spam and dont want to email which would be very cheap. I dont want to take up peoples time by calling or visiting, im sure they are swamped with this kind of stuff. What I plan to do I send a letter outlinig the service to 100s of retailers. What do ye think of this approach or would anyone have any other ideas on how to target retailers only. Thanks


Comments

  • #2
    Axwell
    Moderators, Computer Games Moderators Posts: 10,462 Mod ✭✭✭✭Axwell


    Sending letters could be considered spam in the same way as sending emails.


  • #3
    lanod2407
    Registered Users, Registered Users 2 Posts: 641 ✭✭✭lanod2407


    I'd see letters as OK.

    Also, I'd consider carefully directed emails as being OK - to me spam is stuff that's sent out with a "muck-spreader" approach with little or no consideration of a target audience or potential customers.

    Why not trial 100 of each, and follow up with a phone call a few days later? Then you try to get a meeting set up.

    That way you'll have a reason for the call - following up on the email or letter - and you'll also have a good piece of research regarding how effective each method is.

    Here's a tip - a mentor told me a while back that all of this stuff can be best described as "casual marketing", and that you can only describe your activities as "selling" when you're sat in front of a potential customer trying to get him/her to buy. Learning that difference was key for me as I entered the "sales" phase of my business.

    Your business needs a group of retailers to get on-line to prove the concept - that's where the really hard sell will be - then you'll find sales somewhat easier as other people see existing presence and can see what sales / activity your site generates. For now - it's a lot of hard work, and you need to be meeting with retailers - however you get to do that. It might even mean walking the High Streets and just walking in and looking for a manager / owner to try to arrange a meeting.


  • #4
    betonit
    Registered Users, Registered Users 2 Posts: 526 ✭✭✭betonit


    lanod2407 .. great info thanks very much


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