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ITV considering subscription-only route

  • 30-03-2009 6:30pm
    #1
    Freddie59
    Closed Accounts Posts: 6,679 ✭✭✭


    http://www.radioandtelly.co.uk/latest.html

    http://www.express.co.uk/posts/view/90506/ITV-to-charge-its-viewers-3

    ITV to go subscription only?

    Another month - another media service in trouble - this time, ITV.

    In early March, we saw ITV's pre-tax profits drop by 41% and plans to cut another 600 jobs, scale down regional operations, as well as sell off Friends Reunited.

    According to a story in the Express, ITV's only salvation may be a shift to a subscription model. This would see them vanish as a free-to-view channel, shifting to Sky and Virgin as a pay-to-view channel. The report claims that viewers would be prepared to pay £2.50 a month for ITV (compared to the £12 a month licence fee for the BBC).

    Nothing's decided yet, but it seems stations like ITV, Channel 4 and Five may have to start taking drastic steps to survive the slump.


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