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Mamma Mia

  • 26-03-2009 12:56pm
    #1
    Registered Users, Registered Users 2 Posts: 3,339 ✭✭✭


    A vending machine that bakes fresh pizza in minutes for a few euros has got Italian chefs in a whirl before it hits the streets in the coming weeks. Skip related content
    The bright-red "Let's Pizza" machine uses infra-red rays and technology developed at the University of Bologna to knead flour and water into dough, spread it with tomato sauce and a choice of topping, and cook it -- all in less than three minutes.

    Its developer, Claudio Torghele, says the machine has proved popular in trials in two Italian regions, but gourmets say it is an affront to traditional methods of cooking the classic dish.

    "This is not just a vending machine, it's a mini-pizzeria," said Torghele, 56. "It has windows where you can watch the pizza-making process. Kids, including my own, love it: when the machine is working, there's always a crowd."

    The device was developed with help from Anglo-Dutch group Unilever, which tested it in Germany, Torghele said. He hopes to launch the machines across Europe and in the United States, with ingredients varying according to local tastes.

    At present it offers four toppings -- cheese and tomato, bacon, ham and fresh vegetables -- at an average cost of 4 euros. Torghele thinks "Let's Pizza" will appeal to Europeans looking for cheap options as a recession hits their pockets. "If I want to eat a great pizza, I go to a pizzeria. But our product is satisfactory, low cost and available 24-hours a day," he said. "This is crisis proof ... McDonald's is increasing its sales. Low cost, fast food is in demand."

    Italy is famed for its cuisine and has seen a movement develop against fast food, called "Slow Food." But it has more vending machines than any other country in Europe, according to an industry body, mostly doling out hot coffee drinks.

    Purists say the Italian pizza -- invented in the 18th century in the southern city of Naples -- cannot be rushed: the dough must be mixed and left for 12 hours, the ingredients kept fresh, and the oven pre-heated to around 300 degrees.

    "This machine is a toy," Pino Morelli of the Association of Italian Pizzerias said. "Perhaps it will find a niche overseas, but Italians are born with pizza: their mothers feed it to them as babies. They understand it."

    In Pizzeria Brandi, nestling near the center of ramshackle Naples, the reaction to Torghele's invention was cool.

    The restaurant invented the pizza Margherita in 1889 in honor of the queen of the newly unified country, its tomato, mozzarella and basil toppings mimicking Italy's flag.

    "Unfortunately, today people invent many things, but you can't make any comparison, especially in terms of quality," said chef Marcello, taking a break from sliding pizzas on a wooden pole into the dome-shaped oven. "The only benefit is the price."

    "We should scrap this 'pizza machine' and bring back the old jukeboxes: at least they were charming," said Paolo Pagnani, who owns the historic restaurant.


    source

    personally loved this bit.... 'but Italians are born with pizza: their mothers feed it to them as babies. They understand it."

    why so serious, goodfella's ruined this market years ago!


Comments

  • Registered Users, Registered Users 2 Posts: 5,153 ✭✭✭Rented Mule


    We still have the best pizza in the world ......in Chicago. :D


  • Registered Users, Registered Users 2 Posts: 28,789 ✭✭✭✭ScumLord


    Another step toward complete and utter world domination by pizza machines.


  • Registered Users, Registered Users 2 Posts: 26,061 ✭✭✭✭Terry


    At present it offers four toppings -- cheese and tomato, bacon, ham and fresh vegetables -- at an average cost of 4 euros.
    So €15 here then.


  • Registered Users, Registered Users 2 Posts: 25,243 ✭✭✭✭Jesus Wept


    Goodfellas, arse.


  • Registered Users, Registered Users 2 Posts: 28,789 ✭✭✭✭ScumLord


    Terry wrote: »
    So €15 here then.
    Ya but who could eat a plain pizza, €1.50 a topping sir.


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  • Posts: 0 [Deleted User]


    We still have the best pizza in the world ......in Chicago. :D

    Pizza's answer to rohyphenol you mean.
    I passed out after one slice.

    NY style ftw!


  • Posts: 17,378 ✭✭✭✭ [Deleted User]


    i want pizza so bad after reading that..


  • Registered Users, Registered Users 2 Posts: 3,339 ✭✭✭me-skywalker


    ScumLord wrote: »
    Ya but who could eat a plain pizza, €1.50 a topping sir.

    batch loaf €1.30
    tomato sauce €.79c
    grated cheese €1.19
    ham/chorizo €2.29

    Total of €5.57

    bung it under the grill for 5mins ...hmmmm pizza!


  • Banned (with Prison Access) Posts: 4,193 ✭✭✭Turd Ferguson


    Calzones FTW


  • Closed Accounts Posts: 1,181 ✭✭✭LouOB


    I want one

    I could teach it to do other meals - mmmmmmm
    and maybe do washing up, doh there is a machine for that already


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  • Banned (with Prison Access) Posts: 4,193 ✭✭✭Turd Ferguson


    LouOB wrote: »
    and maybe do washing up, doh there is a machine for that already

    Yeah, its called a woman


  • Moderators, Music Moderators Posts: 35,945 Mod ✭✭✭✭dr.bollocko


    Yeah, its called a woman

    Wow. That is an incredibly awe inspiringly wonderful joke.
    And one I have never heard before. How witty you are. How truly lucky we are to be able to read your unique insight into this story.




    :D


  • Closed Accounts Posts: 3,010 ✭✭✭Tech3


    Yeah, its called a woman

    brilliant stuff :pac:


  • Banned (with Prison Access) Posts: 4,193 ✭✭✭Turd Ferguson


    Wow. That is an incredibly awe inspiringly wonderful joke.
    And one I have never heard before. How witty you are. How truly lucky we are to be able to read your unique insight into this story.




    :D

    Thats what I'm here for


    /takes bow


  • Registered Users, Registered Users 2 Posts: 7,182 ✭✭✭Genghiz Cohen


    Wow. That is an incredibly awe inspiringly wonderful joke.
    And one I have never heard before. How witty you are. How truly lucky we are to be able to read your unique insight into this story.




    :D

    ZOMGROFL personal abuse!


  • Registered Users, Registered Users 2 Posts: 15,094 ✭✭✭✭javaboy


    Yeah, its called a woman

    Just before we travelled back in time to when that joke was actually funny, I remembered to grab my copy of the 1965 Gray's Sports Almanac. We're going to be rich!


  • Banned (with Prison Access) Posts: 4,193 ✭✭✭Turd Ferguson


    :(


  • Closed Accounts Posts: 3,010 ✭✭✭Tech3


    Thats what I'm here for


    /takes bow

    thought you were here cause you have nothing else to do?


  • Registered Users, Registered Users 2 Posts: 28,789 ✭✭✭✭ScumLord


    batch loaf €1.30
    tomato sauce €.79c
    grated cheese €1.19
    ham/chorizo €2.29

    Total of €5.57

    bung it under the grill for 5mins ...hmmmm pizza!
    That reminds me of mini pizzas I used to make on rolls. I didn't use tomato sauce though, it was some kind of burger relish then topped with assorted meat and cheese. They where frickin loverly so they where.


  • Banned (with Prison Access) Posts: 4,193 ✭✭✭Turd Ferguson


    tech2 wrote: »
    thought you were here cause you have nothing else to do?

    That too...


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  • Closed Accounts Posts: 1,181 ✭✭✭LouOB


    Yeah, its called a woman

    go get da bacon for the toppings then

    skit ....


  • Closed Accounts Posts: 844 ✭✭✭allabouteve


    Certain Italians I know are going to be very upset by this news.

    Probably tastes like vending machine pizza, which doesn't sound like it could be a good thing.


  • Registered Users, Registered Users 2 Posts: 3,339 ✭✭✭me-skywalker


    Certain Italians I know are going to be very upset by this news.

    Probably tastes like vending machine pizza, which doesn't sound like it could be a good thing.

    would that be akin to telling irish ppl that u can bake a potato in the microwave? :p


  • Closed Accounts Posts: 27,252 ✭✭✭✭stovelid


    Thats what I'm here for


    /takes bow

    Well, you got the simpleton vote/laugh from me anyway.


  • Closed Accounts Posts: 1,476 ✭✭✭Mr.Lizard


    javaboy wrote: »
    Just before we travelled back in time to when that joke was actually funny, I remembered to grab my copy of the 1965 Gray's Sports Almanac. We're going to be rich!

    The 1955 edition would have been a funnier reference.


  • Banned (with Prison Access) Posts: 34,567 ✭✭✭✭Biggins


    Terry wrote: »
    So €15 here then.

    Aye
    ...but don't forget about an additional new tax they will slap on it! :rolleyes:


  • Banned (with Prison Access) Posts: 4,193 ✭✭✭Turd Ferguson


    Biggins wrote: »
    Aye
    ...but don't forget about an additional new tax they will slap on it! :rolleyes:

    You honestly think Brian Cowen will let a tax go through on pizza?


  • Banned (with Prison Access) Posts: 34,567 ✭✭✭✭Biggins


    You honestly think Brian Cowen will let a tax go through on pizza?

    Well if he can tax tampons as a luxury item (which is happening), he sure as hell can try similar with a pizza!
    Madness!


  • Closed Accounts Posts: 10,808 ✭✭✭✭chin_grin


    OP reported for misleading title. Thought this was a rant about that shee-ite film. :D

    Anyway, I'll be saving the two hour splat-the-bowl-athon by not eating "vendizza". There are plenty of take-aways and pizzerias in town.

    Although those nerds whom loathe human interaction are going to lap this up!


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  • Registered Users, Registered Users 2 Posts: 4,738 ✭✭✭Naos


    I'm so hungry right now.


  • Registered Users, Registered Users 2 Posts: 1,391 ✭✭✭Captain-America


    A vending machine that bakes fresh pizza in minutes for a few euros has got Italian chefs in a whirl before it hits the streets in the coming weeks. Skip related content
    The bright-red "Let's Pizza" machine uses infra-red rays and technology developed at the University of Bologna to knead flour and water into dough, spread it with tomato sauce and a choice of topping, and cook it -- all in less than three minutes.

    Its developer, Claudio Torghele, says the machine has proved popular in trials in two Italian regions, but gourmets say it is an affront to traditional methods of cooking the classic dish.

    "This is not just a vending machine, it's a mini-pizzeria," said Torghele, 56. "It has windows where you can watch the pizza-making process. Kids, including my own, love it: when the machine is working, there's always a crowd."

    The device was developed with help from Anglo-Dutch group Unilever, which tested it in Germany, Torghele said. He hopes to launch the machines across Europe and in the United States, with ingredients varying according to local tastes.

    At present it offers four toppings -- cheese and tomato, bacon, ham and fresh vegetables -- at an average cost of 4 euros. Torghele thinks "Let's Pizza" will appeal to Europeans looking for cheap options as a recession hits their pockets. "If I want to eat a great pizza, I go to a pizzeria. But our product is satisfactory, low cost and available 24-hours a day," he said. "This is crisis proof ... McDonald's is increasing its sales. Low cost, fast food is in demand."

    Italy is famed for its cuisine and has seen a movement develop against fast food, called "Slow Food." But it has more vending machines than any other country in Europe, according to an industry body, mostly doling out hot coffee drinks.

    Purists say the Italian pizza -- invented in the 18th century in the southern city of Naples -- cannot be rushed: the dough must be mixed and left for 12 hours, the ingredients kept fresh, and the oven pre-heated to around 300 degrees.

    "This machine is a toy," Pino Morelli of the Association of Italian Pizzerias said. "Perhaps it will find a niche overseas, but Italians are born with pizza: their mothers feed it to them as babies. They understand it."

    In Pizzeria Brandi, nestling near the center of ramshackle Naples, the reaction to Torghele's invention was cool.

    The restaurant invented the pizza Margherita in 1889 in honor of the queen of the newly unified country, its tomato, mozzarella and basil toppings mimicking Italy's flag.

    "Unfortunately, today people invent many things, but you can't make any comparison, especially in terms of quality," said chef Marcello, taking a break from sliding pizzas on a wooden pole into the dome-shaped oven. "The only benefit is the price."

    "We should scrap this 'pizza machine' and bring back the old jukeboxes: at least they were charming," said Paolo Pagnani, who owns the historic restaurant.


    Is this the plot to Mamma Mia 2?


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