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Advice sought - RE: Press Releases.

  • 10-03-2009 01:00PM
    #1
    raindog.promo
    Registered Users, Registered Users 2 Posts: 1,514 ✭✭✭


    Hello all,

    I am a media student and I am currently doing a project concerning press releases.
    The writing and researching has been no problem but I seem to have run into a problem with regards as to whom I send it to.

    In general, would I send a press release (more often than not about an upcoming concert or music related event) simply to the editor of magazines/newspapers or would it be a more specific person?

    I've been using a few of the resources listed on this site and medialive too but would like to be specific rather than take a shotgun approach to it.

    Any details/advice/comments much appreciated.

    Thank you.


Comments

  • #2
    PCPhoto
    Registered Users, Registered Users 2 Posts: 6,584 ✭✭✭PCPhoto


    contact the various people you think may be interested in publicising the event and ask them for an email address to send the Press Release (ie, newspapers/magazines)

    Alternatively - contact a PR Company and ask them the question that you just posted !!


  • #3
    raindog.promo
    Registered Users, Registered Users 2 Posts: 1,514 ✭✭✭raindog.promo


    Thanking you.

    I've done the email thing, just waiting on responses.
    Any other advice/suggestions very welcome.


  • #4
    jdivision
    Registered Users, Registered Users 2 Posts: 4,260 ✭✭✭jdivision


    Pick up the papers, see who's writing about a particular subject and email them.


  • #5
    raindog.promo
    Registered Users, Registered Users 2 Posts: 1,514 ✭✭✭raindog.promo


    Well, I emailed all the Irish papers and not one reply.

    Perhaps best to single out the individual writers. Cheers.


  • #6
    sallysaucer
    Closed Accounts Posts: 102 ✭✭sallysaucer


    Always got for indivulas as you dont realise how many press releases these people get every day...

    Also a good subject line is key it has to stand out from the rest also be very careful with your spelling cause some are very picky when it comes to thing like that and would delete it straight away...


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  • #7
    raindog.promo
    Registered Users, Registered Users 2 Posts: 1,514 ✭✭✭raindog.promo


    sallysaucer wrote: »
    Always got for indivulas as you dont realise how many press releases these people get every day...

    Also a good subject line is key it has to stand out from the rest also be very careful with your spelling cause some are very picky when it comes to thing like that and would delete it straight away...

    LOL, cheers. I see what ye mean ;)


  • #8
    sallysaucer
    Closed Accounts Posts: 102 ✭✭sallysaucer


    Sorry I know my spelling is awful when i try to touch type....

    another tip..proof reading!!! Always a good idea no matter what your writing!!!


  • #9
    Linguo
    Registered Users, Registered Users 2 Posts: 1,127 ✭✭✭Linguo


    I'm an editor with a range of free sheet dublin newspapers and will be happy to read some press releases if you want to give them a shot.

    I get hundreds of press releases every day, make sure the subject line is snappy and the first couple of lines. Pictures are always great as well.

    Good luck!


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