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B2B Marketing?

MrLuke · 2009-03-10 10:59:25

Hi guys, I'm usually posting up the ideas, but need some help with a project as its in an area I know little about. How would you go about B2B marketing, specifically for Document Management Software? I know the focus will be on the B2B sector, but what are the best options out there? Thanks, Luke

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10-03-2009 11:59am

#1

MrLuke

Registered Users Posts: 103 ✭✭

Join Date: November 2007

Posts: 88

Hi guys,

I'm usually posting up the ideas, but need some help with a project as its in an area I know little about. How would you go about B2B marketing, specifically for Document Management Software?

I know the focus will be on the B2B sector, but what are the best options out there?

Thanks,
Luke

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#2 10-03-2009 2:58pm
growler

Registered Users Posts: 2,188 ✭✭✭

Join Date: December 2002

Posts: 2119

primary research to identify the buyers: direct mail , email, follow up phone call , run free seminars / webinars in partnership with a happy client, if you can find something niche enough exhibit at trade show, if you have the budget gather the top 20 / 30 of our target buyers together and invite them to a golf day etc. Print advertising if you have the cash and the will to build market awareness quickly. Needs a lot of networking time ( by knowledgeable business development people) for reasonably high value sales like this.

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