Apple too cocky for it's own good

Galen

http://www.siliconrepublic.com/news/article/12154/new-media/apple-netbooks-suck-we-rock

Apple: netbooks suck, we rock

23.01.2009

While Apple was busy announcing its best financial quarter ever (net profit of US$1.6bn!) it decided to rub salt in the wounds and tell netbook manufacturers that their products are a steaming pile of weak.

“Right now we think the products there are inferior and will not provide the experience to customers that they're happy with,” said COO Tim Cook at yesterday’s conference call.
“The products in there are principally based on hardware that's much less powerful than we think customers want, software technology that is not good, cramped keyboards, small displays, etc,” he continued. Ouch.

So is Apple missing out a huge opportunity? After all, according to Wired, the ultra-mobile device market, which includes netbooks, is set to hit over 200 million units by 2013, with 10 million units shipped in 2008.

Well, Eoghan McCabe, CEO of web apps firm Contrast, says that one thing Apple is good at is “taking its time, watching competitors make mistakes, learning what consumers want and waiting for the right time to hit the market”.

“They were late to the MP3 player game, which they now dominate. They were late to smart phone game; in 2006 people said they were oblivious to the opportunities available in that market. They sold 11 million iPhones in the past 6 months.”

Not to worry: Cook said of the netbook market that Apple is “watching that space”, so if we see a netbook any time soon from the Cupertino cool kids presumably it will kick ass.

“Apple’s product strategy across the board is to release very boutique, high-end products that are priced accordingly,” said Aaron McKenna, the country manager for Komplett.ie.

“In the context of their strategy, they’re right in saying that netbooks on the market are inferior – for their purposes,” he added.

McCabe agrees: “Apple is right; the netbook experience isn't up to scratch yet. There are a lot of trade-offs. If Apple releases a netbook, any compromises will be worth it.”
McKenna says that when Apple releases a netbook it will likely come in at a far-higher price point than what we’re seeing at the moment for the likes of the EeePC or Acer Aspire One.

“But of course it will be a MacNetBook, with all the trimmings to justify the price,” he said. We agree.

By Marie Boran

towel401

but netbooks do indeed suck. all this bull**** and hype about "cloud computing" and "web applications" when even my core 2 duo has trouble processing the mountains of inefficient javascript frameworks and bloated CMS out there without even going near these god awful "web applications".

Subnotebooks don't suck, but the netbook touchscreen Web 2.0 Facebook icon on your desktop craze has taken over and there are no decent subnotebooks being made anymore.

the idea of using low spec hardware to run web applications on a portable device is a bad one. there are sites that work very badly on my eee pc because of the small screen and slow processor but i use proper client applications whenever i can anyway so i'm not too bothered.

if apple make a 'netbook' it will probably have some stripped down and restricted OS like the iphone and a soldered in battery to make sure everyone buys a new one within two years.

cance

Cms and web applications suck, don't tar the netbook with your broad statements.

Netbooks service published desktops, server based computing and products like citrix xen app / xen desktop perfectly. Just because poorly written cms and overly bloated web based applications fall below par on a netbook it does not indicate a problem with the hardware running it!

towel401

i just don't like the way they are pushing netbooks as a things to be used with web applications when ordinary or light-weight clients run far better on that sort of thing

cance

true but for 300~ euro they are excellent companions

towel401

they are as long as you are using proper applications not a web application over 3G which would be the worst possible way of running something on these machines.

each time i go to slashdot on my eee PC i get a javascript unresponsive script thing pop up. which basically means it isn't fast enough to run the javascript for a static site - i'd hate to see what happens if I tried to use one of those trendy new web app things which are nearly all javascript