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How do I register a "phrase"?

  • 17-01-2009 7:00pm
    #1
    Da Funky Munky
    Closed Accounts Posts: 186 ✭✭


    Does anyone know how Id register a "phrase" or a saying as a company's strapline? In the same way way McDonalds have "Im Lovin' It" or Coke had (still have?) "Coke Is It"

    I think its called an "SM" rather than a TM (Trademark). Any advice as to how Id do this with an Irish company?

    Cheers


Comments

  • #2
    patftrears
    Closed Accounts Posts: 174 ✭✭patftrears


    Da Funky Munky wrote: »
    Does anyone know how Id register a "phrase" or a saying as a company's strapline? In the same way way McDonalds have "Im Lovin' It" or Coke had (still have?) "Coke Is It"

    I think its called an "SM" rather than a TM (Trademark). Any advice as to how Id do this with an Irish company?

    Cheers
    As far as I aware you can't trade mark "I'm lovin It", it's called a descriptive term and can't be trade marked.


    You can use it in a trade mark sense ie use "I'm loving it"TM
    but you can't actually register it.

    You can put a TM after anything and say it's your trade mark but only certain things can be registered


  • #3
    YellowSheep
    Registered Users, Registered Users 2 Posts: 384 ✭✭YellowSheep


    If your words are to common you will not be able to trademark it. however if you really want to get your slogan protected place it as a part of a logo and bingo. If you need a hand PM me. Cheers Oliver


  • #4
    R3al
    Closed Accounts Posts: 303 ✭✭R3al


    You can register a set of words as a trademark as long as it meets the criteria set out in the Trade Marks Act:

    A trademark can be registered if it is a sign capable of being represented graphically which distinguishes the products or services of one business from another business (or venture, organisation etc).
    A registered trademark can be words, designs, letters, numerals, smells??, colours and packaging.

    see: http://www.enterprise-ireland.com/ResearchInnovate/Research+Commercialisation/Intellectual+Property+Rights+%28IPR%29+–+Trade+Mark.htm


    http://www.patentsoffice.ie/en/trademark.aspx

    Interesting that you can trademark a smell


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