No More Steve Jobs Keynotes

jpfahy

http://macdailynews.com/index.php/weblog/comments/19422/

...sobs uncontrollably...

Kid Nothing

Cue uncontrollable rumours about his health...

babypink

here now........don't sensationalise this.

Nowhere does it say "No More Steve Jobs Keynotes"

it simply says that it's scaling back trade show presence and el Jobso won't give the keynote at this MacWorld.

There will still be JobsNotes.

Sad Professor

Yeah, there's nothing about Jobs never doing another keynote. He's just not doing this one. There's still WWDC and other media events. But this will be the final Macworld keynote as Apple are pulling out of MacWorld completely. From the press release:

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

I suspect the decision to have Schiller deliver this upcoming keynote has less to do with Jobs' health and more to do with passing the baton.

Sad Professor

Here's some further clarification from CNBC:

I can tell you that sources inside the company tell me that Jobs' decision was more about politics than his pancreas. Sources tell me that if Jobs for some reason was unable to perform any of his responsibilities as CEO because of health reasons, which would include the Macworld keynote, I should "rest assured that the board would let me know."
...
Apple has been trying to separate itself from Macworld for some time, preferring instead to host its own "special events" a few times a year. There used to be Macworld New York, Boston, Tokyo and other expos around the world. But over the years they have been scaled back significantly as Apple has been able to appeal directly to its customers via the iTunes website and its 250 retail stores which host more than 3.5 million visitors every week.

The fact is, Apple hosting its own events gives the company complete and total control over its own message. More and more companies are leaving traditional trade shows in favor of enjoying the total spotlight at their own events. I've reported recently that some big names are either dramatically reducing, or exiting all together, the massive Consumer Electronics Show in Las Vegas next month.

http://www.cnbc.com/id/28265938

J-blk

The fact is, Apple hosting its own events gives the company complete and total control over its own message.

Yep, that definitely sounds like what Apple currently expects when hosting a new product launch or "special" event so that makes a lot of sense. And Jobs has made comments about scaling back his presence in the keynotes before - it has to be a transition anyway until he can fully pull out. If he just dropped all appearances at Apple events just like that, their stock would take a massive hit. Even in the last presentation when the new MacBooks were released, he shared the stage with others a lot more than he usually does...

Phototoxin

amull87 wrote: »

Cue uncontrollable rumours about his health...

I hear 3 of his 6 hearts have failed and that his 3rd testicle has cancer..