UKTV rebrand

barnicles

What do ya think of the new names?

Fat_Fingers

What is it called now Gold? Dave? Joe? Mary?

icdg

The home of quite frankly silly channel names...

UKTV Gold is now G.O.L.D. - Go On, Laugh Daily. (I did, when I heard that name).
UKTV Drama is now Alibi.
UKTVG2 is now Dave, as it indeed has been for the past while now.

Some of the programmes that were on UKTV Gold are now on a new channel called Watch. Well, if we didn't watch it, it wouldn't get much viewing... Watch isn't on cable here, though.

byte

The GOLD thing is a bit stupid alright. Simply calling it Gold would've made more logic.

It has a stupid DOG too.

watty

It's better than the stupid BBC rebrand of Light, Home and Third to 2, 4 and 3
It's better than the BBC unimaginatively calling 2nd ch BBC2 in 1967 or whenever
It's better than rebrand of BBC extra Digital channels to BBC3 & 4. Total lack of imagination and courage.

But indeed why Alibi, GOLD rather than Gold and Dave?

Elmo

It's better than the stupid BBC rebrand of Light, Home and Third to 2, 4 and 3
It's better than the BBC unimaginatively calling 2nd ch BBC2 in 1967 or whenever
It's better than rebrand of BBC extra Digital channels to BBC3 & 4. Total lack of imagination and courage.

But indeed why Alibi, GOLD rather than Gold and Dave?

BBC 1, BBC 2, BBC 3, BBC 4, BBC 5, BBC 6, BBC 7, BBC 888 Yeah!

The home of quite frankly silly channel names...

UKTV Gold is now G.O.L.D. - Go On, Laugh Daily. (I did, when I heard that name).
UKTV Drama is now Alibi.
UKTVG2 is now Dave, as it indeed has been for the past while now.

Some of the programmes that were on UKTV Gold are now on a new channel called Watch. Well, if we didn't watch it, it wouldn't get much viewing... Watch isn't on cable here, though.

G.O.L.D looks dreadful and sounds dreadful.
Alibi, I initally thought it was Abigale, I would have been better as Abigale or just simply Abby, "we know you did it" <<<< tag line
Dave is better then UKTVG2

As for Watch, their names get even more stupid.

5 years and a rebrand with new names IMO,

UKTV Marketing Manager: You know people don't understand that Dave is related to Alibi and that G.O.L.D is their mother, really It would better to come up with something that lets people know who we are. What about BVC, British Virgin Company, BVC 1, BVC 2, BVC 3 and so on.

barnicles

Oh
http://www.digitalspy.co.uk/forums/showpost.php?p=28006540&postcount=51

Elmo

UKTV People = BLIGHTY

UKTV Documentary = Eden

Coming soon

UKTV Food = GRUB
UKTV Gardens = PLOT
UKTV Style = HOMES (It nearly is already!)
UKTV History = PAST
:rolleyes:

byte

I actually thought you were ripping the piss there!

Until I saw the link above and see that Blighty and Eden will indeed be channels... Uhm.. methinks they've lost their marbles at UKTV HQ.

As for your last 4 suggestions, I might offer my own...

Food = C.A.D (cooking all day), Nosh or maybe ACDC (All Cooking Daily Channel)
Gardens = Flower Power or Muck
Style = Home
History = Relics

mike65

Alibi is so called as its full of murder/mystery shows.

Mike

Mossy Monk

Idiotic names.

icdg

Elmo wrote: »

BBC 1, BBC 2, BBC 3, BBC 4, BBC 5, BBC 6, BBC 7, BBC 888 Yeah!



G.O.L.D looks dreadful and sounds dreadful.
Alibi, I initally thought it was Abigale, I would have been better as Abigale or just simply Abby, "we know you did it" <<<< tag line
Dave is better then UKTVG2

As for Watch, their names get even more stupid.

5 years and a rebrand with new names IMO,

UKTV Marketing Manager: You know people don't understand that Dave is related to Alibi and that G.O.L.D is their mother, really It would better to come up with something that lets people know who we are. What about BVC, British Virgin Company, BVC 1, BVC 2, BVC 3 and so on.

You may laugh, but that was indeed the reason why the UK _____ channels were all rebranded to UKTV in the first place!

Elmo

icdg wrote: »

You may laugh, but that was indeed the reason why the UK _____ channels were all rebranded to UKTV in the first place!

What were they previously?

byte

Some of them just had "UK" prefix, like UK Gold, UK Play, etc.

Elmo

Some of them just had "UK" prefix, like UK Gold, UK Play, etc.

So your telling me that the marketing people in UKTV thought that they should rebrand a TV station called UK Gold to UKTV Gold just in case the audience thought that the name refered to a gold country of the coast of Europe? :rolleyes:

icdg

Basically, the thinking behind it was that UK Gold was phenomonally successful (next to Sky One, one of the top multichannel stations of the 1990s and early 2000s) but that the other UKTV channels - UK Horizons, UK Play, UK Drama etc were not tied enough to it in terms of being a family of channels. (This may have been the fault of UK Living, a channel which had nothing really to do with UKTV at all and eventually became the present day LIVING).

So they changed all the UK prefixes to UKTV and gave them a consistant look, to empahsise the fact that they were all part of the same company.

Now, they're doing the opposite - trying to make them look as unconnected with each other as possible.

Elmo

icdg wrote: »

Basically, the thinking behind it was that UK Gold was phenomonally successful (next to Sky One, one of the top multichannel stations of the 1990s and early 2000s) but that the other UKTV channels - UK Horizons, UK Play, UK Drama etc were not tied enough to it in terms of being a family of channels. (This may have been the fault of UK Living, a channel which had nothing really to do with UKTV at all and eventually became the present day LIVING).

So they changed all the UK prefixes to UKTV and gave them a consistant look, to empahsise the fact that they were all part of the same company.

Now, they're doing the opposite - trying to make them look as unconnected with each other as possible.

So let me get this right

UK Living became Living TV which became Living
Meanwhile back at UKTV HQ they thought they look to connected to UK Living and started a rebrand to connect their other services and to loose UK Living who then became Living TV.
Then UKTV HQ thought all of their service where to connect and are now rebranding each of their services in a similar manner to that of Virgin TV i.e. one word or name.
Thus all these channels seem even more connect. or less connected!

I suppose Virgin own 50% of UKTV!!!!

"Watch living with dave 4 an alibi"

Pat Gleeson

byte wrote: »

UK Play, etc.

They even changed that to PlayUK before it ceased broadcasting :rolleyes:

http://http://en.wikipedia.org/wiki/UK_Play

byte

Pat Gleeson wrote: »

They even changed that to PlayUK before it ceased broadcasting :rolleyes:

http://http://en.wikipedia.org/wiki/UK_Play

LOL, yeah! Forgot that.

icdg

Elmo wrote: »

So let me get this right

UK Living became Living TV which became Living
Meanwhile back at UKTV HQ they thought they look to connected to UK Living and started a rebrand to connect their other services and to loose UK Living who then became Living TV.
Then UKTV HQ thought all of their service where to connect and are now rebranding each of their services in a similar manner to that of Virgin TV i.e. one word or name.
Thus all these channels seem even more connect. or less connected!

Its not really that they thought they looked too connected to UK Living. UK Living was a wholly owned Flextech channel that was not directly connected to UKTV. But UK Living having the "UK" prefix led people to believe it was UK Gold's sister channel which it wasn't really.

However speaking of Flextech...

I suppose Virgin own 50% of UKTV!!!!

Yes, they do! The stake was inherited by Virgin Media (nee NTL) at the time of their takeover ("merger") of Telewest.

The other 50% is owned by the BBC, who, you thought, would really have a more sensible attitute to channel branding than this. (Then again, they did give us BBC Three..)

byte

What's wrong with BBC Three?

Elmo

Yes, they do! The stake was inherited by Virgin Media (nee NTL) at the time of their takeover ("merger") of Telewest.

I was being rhetorical.

I am just pointing out that all of the Virgin channels are very separate. Challenge, Dave, Living, Gold, Trouble, Alibi, Bravo etc. etc. you would thing that UKTV was fully owned by Virgin.

I did the naming of the channels on purpose before you point out that every second one is a UKTV channel. :rolleyes:

What's wrong with BBC Three?

Are you also being rhetorical?

Pat Gleeson

Elmo wrote: »

Are you also being rhetorical?

Actually, what is wrong with BBC Three (apart from mainly crap 'yoof' programming and their horrible DOG) and BBC Four ?

Elmo

Pat Gleeson wrote: »

Actually, what is wrong with BBC Three (apart from mainly crap 'yoof' programming and their horrible DOG) and BBC Four ?

They treat their audience as though they are idoits. Teenagers have no brains we must make programming that supports this fact.

BBC Four is good.

Pat Gleeson

I never watch BBC Three, BBC Four is a veRy good channel.
I was referring more to the channel names. I see nothing wrong with naming
the channels simply, directly. The UKTV debacle shows this to be true.

I mean G.O.L.D., Blighty ?!

Elmo

I think what people are trying to say is that BBC three is very marketed to a certain socio-economic-age-etc-group the audience is defined not only through its branding, i.e. the logo, but also through its programming.

This leads to BBC three being very narrow in its veiw of its audience when they commission shows. Rarely do you get something like the Might Boosh or Little Britian starting up on BBC three. Even their welsh drama looked out of place on the channel.

I know both The Might Boosh and Little Britian started up on BBC three.

icdg

I was really talking about BBC Three in terms of its awful presentation. Either you get some random person introducing the programme YouTube style, or you get one of their idents which have FAR too much going on in them (contrast this with BBC Three's quite minimalist original look).

Programming wise, BBC Three is far too dependant on one programme (Two Pints...) and spends much of its original programming budget trying to make "the next Two Pints" which involves dire-ish attempts like Grownups and Coming of Age (what an awful theme tune, incidently...).

But this thread is not about BBC Three - its about UKTV...

barnicles

IMHO watch is a good channel, whatever about DOGs.

barnicles

Phase 2 will take place on 26th January.
History - Yesterday
Documentary- Eden
People - Blighty

Pat Gleeson

barnicles wrote: »

History - Yesterday

Yesterday ?! :rolleyes:

Mossy Monk

I have to say that I haven't bothered with the UKTV channels since all the stupid names were brought in. With the exception of Dave.

byte

I would watch Dave a fair bit at night for reruns of QI, Mock the Week and NMTB.

But, as for the rest, it is indeed rare now that I'll watch them.

sceptre

barnicles wrote: »

History - Yesterday

Marvellous. "And tonight on Yesterday..."

Elmo

Pat Gleeson wrote: »

Yesterday ?! :rolleyes:

Yeah one of their main shows is called Yesterday, Yesternight.

Elmo

Looks like they are thinking of bring back the UKTV logo: -

UKTV is considering a U-turn by reinstating its brand on TV screens, little more than a month after it was dropped.

The broadcaster, which is jointly owned by BBC Worldwide and Virgin Media, axed the UKTV logo from its channels as part of a relaunch campaign that started in October 2007. The first channel to be rebranded was Dave, formerly UKTV G2. The rebranding of the channel portfolio was concluded with the renaming of UKTV Food as Good Food last month.

'In an environment where consumers are expecting services like on-demand, we need to boil down to one brand, which could be UKTV or a new brand,' said Tom Lucas, director of marketing and communications at the broadcaster. The UKTV logo, which has recently been refreshed, is currently being used only as a business-facing brand.

The fortunes of UKTV's re-launched channels have been mixed. Dave has moved up from 29th to 10th in the BARB channel popularity rankings since its relaunch on Freeview. Eden, formerly UKTV Documentary, has increased its audience share by 14% year on year since it was rolled out in January.

However, more recent launches Home and Really have both lost audience share since their roll-out in the spring. Between 27 April to 26 June this year, Home's audience fell 14% year on year, according to BARB/Infosys. During its first month, Really lost 30% of its average audience.

Ed_

Where did you get that article from Elmo? The branding was dropped a bit more than a month ago.

Regarding the drops in viewers. I believe this is purely down to daft name changes. I did not even know of the existance of a channel called Really.

People like familiarity and when they rebranded all of their channels that went out the window. They took a gamble and it has backfired greatly on them.

Elmo

Ed_ wrote: »

Where did you get that article from Elmo? The branding was dropped a bit more than a month ago.

Regarding the drops in viewers. I believe this is purely down to daft name changes. I did not even know of the existance of a channel called Really.

People like familiarity and when they rebranded all of their channels that went out the window. They took a gamble and it has backfired greatly on them.

http://www.marketingmagazine.co.uk/news/921451/UKTV-weighs-return-parent-brand/

From July 2009, I think they are talking about the newer branding that they have done such as "Really", possibly just a case of putting the uktv logo on screen.

In other news the BBC Worldwide and Channel 4 are merging with C4 taking over Virgins' 50% of UKTV channels???? I don't see why Virgin don't just keep their 50% and divide the other 50% between the new company formed by BBBWW and C4.