Using a caricature for advertising

egan007 · 26-09-2008 11:21am #1

Ryanair used it all the time with Bertie.

What's the legal basis of using a caricature of a politician for a print advert? (Fax campaign)

Spike440 · 26-09-2008 11:36am

I don't see what legal issues would arise unless it was in some way defamatory.

Some celebrities have tried to restrict the use of their image but mostly unsuccessfully AFAIK. Although Gorbachev did manage to copyright his birthmark in order to prohibit some sort of pottery with his picture on it. You can't copyright your face though.

There was some trouble about a Ryanair ad in Italy recently where they used a picture of an Italian Minister giving the two fingers with the caption saying something about this is what AirItalia thinks of its customers. The Government wanted to ban Ryanair from Italy for offending the nation or something like that.

What are you getting at?

egan007 · 26-09-2008 11:42am

It would be in no way defamatory the ad would be simply relating the politician preaching about saving money and the product offering savings.

Spike440 · 26-09-2008 12:06pm

Then there's no issue.

egan007 · 26-09-2008 12:18pm

Sounds good!

Victor · 27-09-2008 2:40am

egan007 wrote: »

(Fax campaign)

Are these legal?

Using a caricature for advertising

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