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worst online marketing campaign ever?

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    #2
    unnameduser
    Registered Users Posts: 1,081 ✭✭✭unnameduser


    whatever gets people talking I suppose!


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    #3
    tomED
    Registered Users Posts: 1,452 ✭✭✭tomED


    Yeah - people are talking about it alright. The viral marketing is working.

    I don't get the connection either btw! :)


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    #4
    blue4ever
    Registered Users Posts: 1,255 ✭✭✭blue4ever


    tomED wrote: »
    Yeah - people are talking about it alright. The viral marketing is working.

    I don't get the connection either btw! :)

    Thank god! I thought I was alone with my views. What utter tripe.


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    #5
    flash harry
    Closed Accounts Posts: 511 ✭✭✭flash harry


    now i know lilttle about this area (hence my other post) but surely 2.9 M + views on the first version of it on youtube=extremely successful viral marketing???


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    #6
    deepriver
    Registered Users Posts: 346 ✭✭deepriver


    flash harry wrote: »
    now i know lilttle about this area (hence my other post) but surely 2.9 M + views on the first version of it on youtube=extremely successful viral marketing???

    impressive statistic and if it was an online product you could track the conversation rate to a sale, which would be a more accurate metric of the commerical success

    then again it could be just a branding excercise, but a weak one at that, they are digging up an old campaign that was sucessful, because the intervening ones were duds, but it reeks a bit of desperation

    also if you read the bio on the drummer/guerilla its truly awful, the kind of stuff a spotty marketing graduate would have written... favourite band The Monkee's... argggg makes me wince


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    #7
    handbraker
    Closed Accounts Posts: 56 ✭✭handbraker


    looking at the number of views this is working. kind of like those stupid microsoft/seinfelt ads, which had no sell but got lots of geeks talking about hidden messages etc


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